It’s National Beer Day: Cast Your Vote for Our New Label

View of Holland America Line's Pale Ale can designs for the 2024 Alaska cruise season.

Ship ship hooray – it’s National Beer Day! To celebrate, we invite you to cast votes for the new design label of our upcoming brew made especially for this Alaska cruise season. In collaboration with Pike Brewing – Seattle’s oldest craft brewery – we’ve created a new Killer Whale Pale Ale with notes of honey, citrus and tropical fruits. It’s a delicious seasonal beer that guests can enjoy as they soak up the sights of the Great Land.

Cast Your Votes

Check out our Facebook and Instagram posts to cast your votes for your favorite design by 11:59 p.m. Pacific Time on Monday, April 8. We’ll update this post to share the winning artwork.

Behind the Design

The artwork was created in collaboration with Native Artist Rico Worl, who also designed the Native artwork featured on our menus on Alaska cruises.

“We wanted something that would really speak to the Pacific Northwest,” said Drew Foulk, senior manager of beverage and dining operations and innovation. “Having worked with Rico in the past, we jumped at the chance to work with him again to create a truly amazing label for this beer.”

Rico comes from a long line of artists and storytellers as a member of the Tlingit and Athabascan community. Every piece of artwork has special meaning. Though the design on the Pale Ale depicts a killer whale and seal, the art goes deeper than that.

“The design on the label represents the food chain in the Pacific Northwest,” Rico said. “The figure on the top is the killer whale depicted with its distinctive dorsal fin and sharp teeth. Below the killer whale, the seal deftly maneuvers out of the killer whale’s grasp by switching directions. Both are clever and witty creatures, and it was fun to envision the chase with multiple directions of movement as visual characteristics.”

Guests can enjoy this special brew on all Alaska cruises with Holland America Line this year.

Which design is your favorite? Share in the comments below. Don’t forget to officially cast your vote on our Instagram and Facebook posts. Cheers!


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