Holland America Line Promotes Kim Leaming to Director, Direct Marketing and Integrated Planning
Seattle, Wash., August 8, 2018 — Holland America Line has promoted Kim Leaming to director, direct marketing and integrated planning. In her expanded role, Leaming will oversee the development of an ongoing integrated marketing plan aligning multiple channels. She also will maintain responsibility for Holland America Line’s direct marketing program, Mariner Society communications and global promotions.
Leaming is based in the cruise line’s Seattle headquarters and continues to report to Joseph Slattery, senior vice president, global marketing and sales for Holland America Line.
“Since joining Holland America Line, Kim has consistently demonstrated her capability and leadership skills that continue to enhance the strategic direction of our brand,” said Slattery. “Kim has embraced every stepping-stone in her career with aptitude and expertise, and we congratulate her on this well-deserved promotion.”
Leaming holds a bachelor’s degree in Communications from the University of Washington, and she joined Holland America Line in 2011 as manager, direct marketing. Prior to this she was director of marketing at Cruise West as well as at Majestic America Line. She also has worked in the digital space at Rivals.com and with sports cable television at FOX Sports Net.
Editor's note: Photos are available here.
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About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line’s fleet of 14 ships offers more than 500 cruises to more than 400 ports in 98 countries, territories or dependencies around the world. From shorter getaways to 113-day itineraries, the company’s cruises visit all seven continents, with highlights including Antarctica explorations, South America circumnavigations, Cuba cruises and exotic Australia/New Zealand and Asia voyages; four annual Grand Voyages; and popular sailings to the Caribbean, Alaska, Mexico, Canada and New England, Europe and the Panama Canal. The line welcomed Koningsdam in 2016 and has a second Pinnacle-class ship, Nieuw Statendam, to be delivered in December 2018. A third Pinnacle-class ship will be delivered in 2021.
The company is undergoing $300 million in brand enhancements to secure its position as the leader in premium cruising. Fleetwide, the ships feature innovative initiatives and a diverse range of enriching experiences focused on destination immersion and personalized travel. Guests can expand their knowledge through an exclusive partnership with O, The Oprah Magazine; during an America’s Test Kitchen show; at Explorations Café presented by The New York Times; and by taking a Digital Workshop powered by Windows. Outstanding entertainment fills each evening at venues including Lincoln Center Stage, Billboard Onboard and B.B. King’s Blues Club. The dining experience can be savored at a variety of restaurants with menus that feature selections from Holland America Line's esteemed Culinary Council, comprising world-famous chefs who design dishes exclusively for our guests.