Skip to Main Content
Holland America
  • Search
  • Favorites
  • en
    • English
    • Spanish
    • English
    • Spanish
  • Chat
    • 1-855-932-1711
    • or
    • Live Chat
  • My Account
    Hello Credits
    My Account Exclusive Offers Log out
  • Book a Cruise
    Book a Cruise
    Find
    • Search All Cruises
    • Cruises: 1 – 8 Days
    • Cruises: 9+ Days
    • Cruises: 17+ Days
    • Legendary Voyages: 25 – 59 Days
    • Grand Voyages & World Cruises: 60+ Days
    • Transatlantic Cruises
    • Holiday Cruises
    • Solar Eclipse
    • Charters
    Plan
    • City Stays & Overland Packages
    • Flights & Transfers
    • Hotel Packages
    • Cancellation Protection
    Gifts
    • Gift Cards
    • Send a Gift to a Guest
    Learn More
    • Cruise Planning 101
    • Required Travel Documents
    • Frequently Asked Questions
    • Family Travel
    • Accessibility
    Need free advice? Talk with a Personal Cruise Consultant.
    Celebrating our Anniversary with experiences too good to hurry through
    Savour The Journey
  • Destinations
    Destinations
    North & South America
    • Alaska & Yukon
    • Canada & New England
    • Caribbean
    • Hawaii
    • Mexico
    • California & Pacific Coast
    • Panama Canal
    • South America & Antarctica
    • Bahamas
    Europe & Mediterranean
    • Europe
    • Mediterranean
    • Norway
    • Iceland
    • Scandinavia
    • Transatlantic
    Asia, Australia & New Zealand
    • Asia
    • Australia & New Zealand
    • Tahiti
    See the World
    • Legendary Voyages
    • Grand Voyages
    Holland America Owned
    • Half Moon Cay
    • Holland America Denali Lodge
    Need free advice? Talk with a Personal Cruise Consultant.
    Couple admiring view from ship deck
    Your dream vacation begins here.
    View Cruises
  • Alaska
    Alaska
    Alaska Cruises
    • All Cruises
    • 6 – 8 Days
    • 9 – 16 Days
    • 17+ Days
    • Learn about Alaska Cruises
    Alaska & Yukon Cruisetours
    • All Cruisetours
    • 9 – 16 Days
    • 17+ Days
    • Learn about Cruisetours
    Glacier Viewing
    • Interactive Glacier Map
    • Guide to Glacier Tours
    • Glacier Bay National Park
    • Our Glacier Guarantee
    Wildlife & Wilderness
    • Alaska Wildlife
    • Denali National Park
    • National Parks
    • White Pass Scenic Railway
    Learn More
    • Sustainable Seafood
    • What to Pack
    • Cruisetour Tips
    • Featured Ports
    Holland America Owned
    • Holland America Denali Lodge
    Need free advice? Talk with a Personal Cruise Consultant.
    Brown bear with three cubs
    Cross Denali off your bucket list.
    View Cruisetours
  • Ship Life
    Ship Life
    Our Ships
    • Fleet Overview
    • Suites & Staterooms
    Activities
    • Activities Day & Night
    • Spa & Salon
    • Casino
    • Shopping
    • Kids & Teens
    Dining
    • Destination Dining™ Our Commitment to Fresh
    • Culinary Ambassadors
    • Restaurants
    • Bars & Lounges
    Music & Entertainment
    • Production Shows
    • Live Music & Nightlife
    • Destination Experts
    Shore Excursions
    • Find Shore Excursions
    • Overland Tours
    • Best Price Guarantee
    Other Amenities
    • Club Orange
    • Have It All Package
    • Wi-Fi & Internet Packages
    Women relaxing at the Holland America Spa & Salon
    Treat yourself at sea.
    Go to Spa & Salon
  • Deals
    Deals
    Deals
    • All Cruise Deals
    • All Exclusive Offers & Cruise Deals
    • Anniversary Sale
    • Top Ten Cruise Deals
    • Refer a Friend, Get $50
    • Community Appreciation Offers
    • AARP Member Offer
    • Grand Voyage Early Booking Bonus
    • Special Offers for Guests 3 & 4
    • Standby Program
    Have It All
    • Have It All Premium Cruise Package
    • Have It All Early Booking Bonus
    Club Orange & Mariner Society
    • Join Club Orange
    • $400 Onboard Credit - Early Booking Bonus
    • Mariner Society
    Get special offers during our Anniversary Sale
    Explore Cruises
  • Manage My Cruise
    Manage My Cruise
    Manage
    • My Cruise
    • Check In
    • Make a Payment
    • Book Flights
    • Book Airport Transfers
    • Book Hotels & Travel Packages
    • Cancellation Protection
    Customize Your Cruise
    • Shore Excursions
    • Spa & Salon
    • Beverage Packages
    • Wi-Fi & Internet Packages
    • Dining Reservations
    Celebrate On Board
    • Gifts & Extras
    • Stateroom Décor Packages
    • Send a Gift to a Guest
    More Info
    • Download Mobile App
    • Know Before You Go
    • Cruise Credits
    • Required Travel Documents
    Airplane flying above clouds
    Book flights the easy way.
    Try Flight Ease®
  • My Account Exclusive Offers
  • Search
  • Log out
  • en
    • English
    • Spanish
  • Chat
  • Chat
  • 1-855-932-1711
  • or
  • Live Chat

Holland America Line Sponsors University Of Oregon And Oregon State University Athletics To Reach Largest Fanbase In The State


New partnerships with Ducks and Beavers, spread the spirit of cruising across college sporting events 

Seattle, Wash., Feb. 16, 2023 — In a multi-year agreement, Holland America Line has signed on as an official sponsor of the Oregon Ducks and Oregon State Beavers. These partnerships expand Holland America Line’s foray into college sports and establish a relationship with two universities in an important cruise market for the premium brand.

Portland, Oregon, is one of Holland America Line’s top three markets in the Pacific Northwest. These new sponsorships help the cruise line reach the largest fanbase in the state at a variety of sporting events. The college teams and cruise line will celebrate a shared passion for community while engaging Ducks and Beavers fans with fun-filled experiences including in-game activities, promotions and on-site branding.

“Our University of Oregon and Oregon State University partnerships give us the unique opportunity to reach a fanbase who are within driving distance to our Seattle and Vancouver, B.C. homeports for our Alaska cruises, with Portland being their number one hub for fans and alumni,” said Kacy Cole, Holland America Line’s vice president of marketing and e-commerce. “We are excited to extend our cruise homeport to Ducks and Beavers fans with a variety of initiatives throughout the year, and we look forward to cultivating our relationships in support of growing our brand presence in these two spirited communities.” 

Fans will see Holland America Line’s presence throughout the University of Oregon and Oregon State University sporting events through multi-media campaigns. Additionally, Holland America Line’s sponsorship will be publicized across the schools’ radio and digital/social media channels, as well as through on-site activations.

Throughout the remainder of the 2023 basketball season and beyond, Holland America Line will be showcased at Oregon State’s Gill Coliseum and University of Oregon’s Matthew Knight Arena during the home games.

Come baseball season, Holland America Line will be integrated into traditional game-day experiences at University of Oregon’s PK Park. And Holland America Line will bring new fun to an age-old baseball tradition at Oregon State’s Goss Stadium: during each regular-season home game, one lucky attendee will be rewarded if they can get fans to start ‘The Wave’ and get it to go full-circle. In addition to receiving a premium giveaway at the game, they will be entered to win a Holland America Line cruise.

Before the regular football season, Holland America Line will aim to build excitement at University of Oregon as the presenting sponsor of the popular Oregon Football Spring Game. The cruise line also will have integration as part of the Oregon State University Away Game Tailgate campaigns during the regular season and present an active area in the family zone at Prothro Field during University of Oregon football games.

“We are proud to partner with Holland America Line, the leading premium cruise line in the travel industry,” said Jimmy Stanton, Senior Associate Athletics Director for communications, University of Oregon. “This is a natural partnership between two brands with great history and tradition, and we look forward to working together on gamedays and many other initiatives with Holland America Line.”

“We couldn’t be more excited to partner with Holland America Line, not only because of the phenomenal experiences they offer our fans and alumni, but because of the fantastic people within the organization and their vision for bringing a sponsorship to life at Oregon State University,” said Sara Elcano, Senior Associate Athletic Director, Oregon State. “We’re looking forward to integrating their brand story in an exciting way throughout all our sports venues this year.”


Savour the Journey

Experiences With Us Are Too Good To Hurry Through

Explore Cruises

  • Find Cruises
  • Last Minute Cruise Deals
  • Our Cruise Ships
  • Family Cruises
  • Holiday Cruises
  • Cruise Accessibility
  • Cruise Brochures
  • About Holland America
  • Affiliates

Cruise Destinations

  • All Cruise Destinations
  • Alaska Cruises
  • Bahamas Cruises
  • Caribbean Cruises
  • European Cruises
  • Hawaii Cruises
  • Mediterranean Cruises
  • Mexico Cruises
  • Transatlantic Cruises
  • World Cruises & Grand Voyages

Plan & Manage Your Cruise

  • Cruise Check-In
  • Manage Booking
  • Shore Excursions
  • Flights & Transfers
  • Hotel Packages
  • Cruise Cancellation Protection
  • Gift Cards
  • Know Before You Go
  • Holland America Visa® Card

Customer Support

  • Cruising FAQs
  • Contact Us
  • Speak to a Cruise Consultant
  • News & Travel Advisories
  • Blog
  • Cruise Fraud Protection
  • Call 1-855-932-1711
  • Sustainability
  • Holland America Team
  • Travel Advisors
White icon devices
Navigator Mobile App
Plan activities, purchase shore excursions, make reservations and more right from your phone while on board.
Google Play button Apple Store Button
  • White icon of Facebook
  • White icon of YouTube
  • White icon of Instagram
  • White icon of Pinterest
  • Site Map
  • Careers
  • Passenger Bill of Rights
  • Cruise Contract
  • Privacy & Cookies
  • Consumer Health Data Privacy Notice
  • Your Privacy Choices