Information We Collect
Site Use Information
Information You Provide to Us
Access to Your Web Information
Disclosing Information to Third Parties
Affiliate Marketing Opt Out
Your California Privacy Rights
Security Procedures to Protect Information
Inapplicability of Privacy Policies of any Linked Sites or Other Parties
Your Comments are Appreciated
When you register at our website, request a brochure or video, an itinerary, deck plan or ebrochure, sign up to receive promotional materials or email or access our cruise booking application, we may collect personal information about you. Confirmed guests checking in online will be asked to provide certain personally identifiable information. Holland America Line uses information you provide and other information we collect for our business purposes including, without limitation, to provide better service to our customers, to comply with our legal obligations, to operate and grow our business, to improve and customize the content you see, to provide the products, services or membership benefits you request, and to contact you about special promotions and new products.
Our web servers may collect the domain names of visitors to our site. This information may be aggregated to measure the number of visits, average time spent on the site, pages viewed, and so forth. Holland America Line may use this information for a variety of purposes, including to measure the use of our site, to improve our marketing and to improve the content we offer. We may share with third parties this experiential information or other data which does not personally identify visitors to our site. This might include tour or ship preferences of all visitors to our site, for example.
Our website uses "cookies" to help personalize your online experience, such as recognizing your name when you revisit, your language and country, as well as to assist us in marketing and advertising. A cookie is a text file that is anonymously placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Some cookies are deleted once you leave our website (“session cookies”), while other cookies remain after you leave our website (“persistent cookies”) so that you are recognized when you return to the website.
Cookies placed when you visit our site allow us to monitor certain statistics which help us improve our services, such as how many site visitors view certain pages on our website or receive our advertisements when visiting other websites. They also provide us information regarding which pages you visit and how you came to the site, for instance, whether you came to our site from a paid search, an advertisement, from an email we sent and so forth. We retain information collected via cookies and other technologies. If you are already in or are later added to our records, we retain this information with your other information so that we can serve you in a more customized fashion.
We also work with third parties who place advertisements about our company on the Internet. These third parties may use tracking technologies to collect anonymous but identifiable information about users who view or interact with advertisements or our website. We do not provide any personal information about users to these third parties.
You also have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you will not be able to use the website.
You are not required to register in order to access our site. If you send us an email or register on our site we will collect the information you provide to us. Certain portions of our site are restricted to registered users or passengers with confirmed bookings. In addition, passengers with confirmed bookings checking in online will be asked to provide certain personal information. Otherwise, any personally identifiable information you provide is purely voluntary.
There are several areas on the site where you may provide personal information or will be required to register to obtain access to certain online services not available to anonymous visitors. These include My Account, Mariners, Book Online, Online Check-in, Book Shore Excursions, Order Gifts, Contact Us, or any of the places where you may email something from the website and Travel Agent Locator. Travel agents may register with Holland America Line through the Travel Agent Headquarters part of our site.
When you register on our site, you will be required to provide your email address and to select a password to be used to access your information. To access My Account you may be required to use your name, email address and/or Mariner number obtained from Holland America Line. If you want to book travel or other services through our site, you may be required to register in advance and provide a booking number in order to obtain access.
When you register we collect the information you provide, which may include your name, address, gender, birth date and email address, your telephone number, special occasion dates, leisure interests and dietary preferences, health requirements, and passport and credit card information (cardholder name, card number and expiration date) as well as emergency contact information (the name, address and telephone number of someone not traveling with you who we can contact in case of an emergency ("Web Profile Information").
Online Check-in speeds up your boarding process because information is submitted in advance. Confirmed passengers must check-in online before they begin their cruise. When you use Online Check-in you will be asked to provide some or all of the same information as the Web Profile Information (described in the preceding paragraph) for purposes of issuing boarding documents for your upcoming cruise. This information may be shared with governmental agencies including Customs or the Department of Homeland Security, with medical staff and with Holland America Line personnel. We may keep your credit card and passport information on file and on our servers to enable you to make purchases on board more easily and to facilitate your boarding procedure.
You may also choose how you would like to receive information from us: by mail, email or telephone. If you send us an email or request information we will retain your email address and use it to respond to your inquiry. We may also use your email address to provide you with information about upcoming events, cruises, special offers, packages and other information about Holland America Line.
You may subscribe to our email promotions program by registering on our website or within My Account. By using a password when registering, you are securing your subscription to receive email promotions. You may unsubscribe or change your email address for email promotions at any time by following the instructions mentioned within each email promotion.
Because of the nature of our business, our products and services are not designed to appeal to minors, and therefore we do not knowingly attempt to solicit or receive any information from children under 13. If we have reason to believe that information is being provided by a person under the age of 13 we will not collect the information.
You may, at any time, make changes or corrections to your Web Profile Information or preferences, or delete them, simply by visiting the My Account section of the site and providing your email address and password. At any time, you may access your My Account information to add, change or delete information by simply logging in to the My Account section using your name and password. You may also direct us to change or delete your information by fax, mail or email at the addresses and numbers provided below. You can direct us to delete your email address from our mailing list simply by following the instructions on any email you receive. We will act on your instructions promptly, but making changes or deleting information may take two weeks or more to become effective.
The Transportation Security Administration (TSA) requires you to provide your full name, date of birth and gender for the purpose of watch list screening under the authority of 49 U.S.C. section 114, the Intelligence Reform and Terrorism Prevention Act of 2004 and 49 C.F.R. parts 1540 and 1560 for all commercial air travel within, into or out of the United States which is booked on or after August 15, 2009. You may also provide your Redress Number, if available. If you book commercial air travel within, into or out of the United States in conjunction with your voyage we will request this information from you and forward it to the TSA as required by law. Failure to provide your full name, date of birth, and gender may result in denial of transport or denial of authority to enter the boarding area. TSA may share information you provide with law enforcement or intelligence agencies or others under its published system of records notice. For more on TSA privacy policies or to review the system of records notice and the privacy impact assessment, please see the TSA Web site at www.tsa.gov.
Our site uses SSL (Secure Sockets Layer) security technology to encrypt information you provide to us through the Site, but any information you provide us by email is unencrypted. SSL is an industry-standard protocol for encryption over the internet. Data transmission over the internet is never 100% secure.
While we take steps to protect your personal information and keep it secure, you also play a role in protecting your information. You can help to maintain the security of your online transactions by not sharing your booking number or password with anyone. Holland America Line cannot guaranty the security of any information you transmit to us or from our site, and therefore you use our site at your own risk.
Effective Date: As of January 25, 2011
® 2012, HOLLAND AMERICA LINE INC. ALL RIGHTS RESERVED