Agadir & Local Market
-
Port
Agadir, Morocco
-
Activity Level
Moderate
-
Excursion Type
All
-
Wheelchair Accessible
No
-
Starting At
$89
-
Minimum Age
Information Not Currently Available
-
Duration
Approximately 3¾ Hours
-
Meals Included
Meals not included
Agadir has transformed dramatically since the 18th century, when only a handful of homes stood here. Today, it is a vibrant modern city of nearly one million residents and a popular destination for travelers from across Europe. Your tour begins at the pier, where you will set out by vehicle toward the historic kasbah perched high above the Atlantic coast. This hilltop fort was originally built to protect the region from Portuguese attacks, and it now offers a sweeping panoramic view of Agadir’s long, golden shoreline.
After taking in the scenery, you will travel down the hillside to the Agadir Market. This lively maze of souks invites you to wander, explore, and enjoy time at your leisure. You may choose to shop, browse local crafts, or simply take in the atmosphere of daily life in the city.
Your next stop is the Amazigh Heritage Museum on Hassan II Boulevard at Ait Souss Square. This cultural institution is dedicated to preserving and sharing the traditions of the Berber communities of the Souss Massa Draa region. Opened exactly forty years after the devastating earthquake that reshaped Agadir, the museum houses more than 900 artifacts connected to Amazigh history. Among its highlights is the famed Massa necklace displayed in the treasure room. As you move through the exhibits, you will see carpets, pottery, manuscripts, and examples of the techniques once used by artisans to create jewelry and tools.
The tour concludes with a short drive to Cornish Boulevard, where you will pause for a refreshing break before returning to the pier.
Notes:
Please be aware that the Souk Al Had is closed on Mondays. When this occurs, the visit will instead take place at the Inezgane market, a local marketplace that offers a more traditional experience but has fewer souvenir and handicraft options. On Fridays, some stalls close at midday for prayers and may remain closed for two to three hours. Museums, monuments, and shops may also close during religious or festival holidays, and the exact dates of these holidays can vary by several days. Comfortable flat walking shoes are strongly recommended, as well as sun protection. Daytime temperatures can be high and shade is limited, so guests should dress accordingly, bring sunscreen, sunglasses, and a hat, and carry water—ideally a bottle brought from the ship. Local currency is useful for shopping. Guests are reminded not to photograph military personnel without their permission and to keep a close eye on personal belongings, especially in crowded areas or popular tourist locations.