TODAY Morning Show Gives 20 Deserving Moms a Holland America Line Alaska Cruise

TODAY celebrated deserving mothers this Friday, May 6 ahead of Mother’s Day, with an extra special surprise from Holland America Line. During the 8 a.m. hour, one of America’s favorite morning shows invited 20 amazing women to its iconic plaza at 30 Rockefeller to highlight and reward their many accomplishments.

From a mother/daughter nurse duo working to run a rural clinic in Tennessee to a mother/daughter police officer team focused on community policing in Louisiana, the stories showcased true ‘heroes’ across the country. At the end of the segment, and donning captain hats for the occasion, the TODAY team surprised all the mothers on the plaza with an opportunity to get up close to Alaska with a seven-day cruise to Alaska from Holland America Line and roundtrip airfare from partner Alaska Airlines.

Today show plaza

When they cruise with us, the moms and a loved one will have the chance to become immersed in Alaska in a way that only Holland America Line can deliver.

Every Alaska cruise includes a visit to one or more of Alaska’s iconic glacier destinations: Glacier Bay National Park, Hubbard Glacier and the Twin Sawyer Glaciers of Tracy Arm.

Scenery of Glacier Bay in Alaska

Through our Alaska Up Close programming, guests will have authentic experiences on board and ashore that focus on culture, cuisine and immersive adventures. Alaska Up Close features local experts and personalities leading workshops and lectures, Explorations Central (EXC) Talks reveals the stories of real Alaskans, tours highlight the best of each destination, Port to Table culinary immersion and local cuisine served in dining venues throughout the ship. Mom won’t just cruise Glacier Bay, she’ll discover its ecosystem from native tribe members and National Park Rangers. And mom won’t simply eat seafood, she’ll taste the salmon she caught that day and have it prepared by Holland America Line chefs.

Congratulations to all of the deserving moms! We can’t wait to welcome you on board!


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