Black Friday Cruise Deals 2026: How to Get Early Access with Holland America

• Sign up through November 10 for early access to our Black Friday cruise deals, which opens November 11, before the sale is available to everyone.
• Black Friday is one of the best times of year to plan 2027 sailings, especially summer voyages to Alaska and Europe, which tend to book early.
• Signing up is free, takes less than a minute, and is the only way to shop the sale ahead of the public.

This year, Black Friday falls on November 27, followed by Cyber Monday on November 30 and Travel Tuesday on December 1. For guests who sign up in advance, the savings start well before then. Here’s how the season comes together:

• November 10: Last day to sign up for early access
• November 11: Early access opens
• November 18-29: Black Friday Sale
• November 30 – Dec. 3: Cyber Sale

During Cyber Week, offers can shift from one day to the next, and the most popular itineraries and staterooms are often the first to go. Signing up early is the simplest way to make sure you have first choice.

Getting early access is simple, and you don’t need an account or an existing booking. Enter your email address on our sign-up page, and we’ll let you know the moment early access opens on November 11. From there, you can browse itineraries, compare staterooms and book online, or call one of our Personal Cruise Consultants for help.

Early access means you shop before the sale opens to the public. You’ll have first pick of sailing dates, Verandah staterooms and suites, which makes the biggest difference on popular summer voyages.

Booking in late fall puts you ahead of the coming year. Summer in Alaska and Europe is our most requested season, and the best stateroom categories and land and sea cruisetour dates fill first. When you shop during Black Friday, you have more options.

It’s also easier on the budget. A reduced deposit spreads the cost of a larger trip over the months ahead, which helps when you’re planning one vacation for grandparents, parents and grandchildren. Everyone shares one itinerary and has the same trip to look forward to.

A cruise also makes a meaningful holiday gift. Instead of another package under the tree, you can give the people you love a voyage they’ll be counting down to all year.

Our Black Friday sale covers itineraries around the world, from the Inside Passage to the Mediterranean. If you already have a destination in mind, here’s why these three regions deserve a closer look.

We’ve sailed Alaska for 80 years, and that experience shapes every itinerary. Our Glacier Guarantee means glacier viewing is part of every Alaska cruise we offer. In Glacier Bay, National Park Service rangers come aboard to share the history and wildlife of the park as you move slowly past towering walls of ice.

If you’d like to go deeper, a land and sea cruisetour combines your voyage with time in Denali National Park and the Yukon. Many routes include a stay at our own Holland America Denali Lodge. Explore our Alaska and Yukon cruisetours to compare routes. Each season has a limited number of cruisetour departures, so they’re an ideal choice for early access shoppers.

Leave the winter coat at home and trade it for warm trade winds and turquoise water. Look for itineraries that visit RelaxAway, Half Moon Cay™, our private island in the Bahamas, where you can swim with stingrays, ride horses along the shore or simply settle into a beach chair with a book.

Our mid-sized ships set a relaxed pace, with plenty of quiet spaces to unwind between ports. Shorter Caribbean sailings are also an easy introduction for first-time guests.

If you’ve been putting off that Europe trip for years, Black Friday is the right time to book it. Sail among Norway’s fjords, explore Iceland’s dramatic coastline, or spend long Mediterranean days wandering ancient streets and stopping for lunch at a seaside café.

We sail Europe year-round beginning in 2027, opening the door to experiences summer travelers might miss, including the chance to shop and dine at a Christmas market or witness the Northern Lights.Our shore excursions take you beyond the photo stops, with experiences like wine tasting on Santorini and guided walks through Rome’s historic landmarks. Summer Europe voyages book early, so locking in your preferred itinerary during the sale is a real advantage.

A little preparation turns a good deal into a great trip. Before early access opens, take these steps:

1. Sign up through November 10. Early access opens November 11, and you’ll want to be on the list in time.
2. Shortlist two or three itineraries. With your destination and travel dates narrowed down, you can book quickly once the sale begins.
3. Choose your stateroom category in advance. Decide between an ocean-view stateroom, a Verandah or a suite so you aren’t comparing options while availability changes.
4. Review your loyalty benefits. Returning guests should check their Mariner Society benefits before booking.
5. Plan your flights. Flight Ease offers discounted airfare that you book separately from your cruise, with your travel plans kept in one place.
6. Ask for help if you’d like it. Our Personal Cruise Consultants can talk through itineraries with you by phone, at no cost.

For more than 150 years, Holland America has focused on travel that feels refined, unhurried and personal. Our mid-sized ships leave room for quiet conversation, attentive service and itineraries planned around the destinations, so you have time to experience each port rather than rush through it.

We also believe you should know what you’re paying for. The Have It All Premium Cruise Package includes drinks, specialty dining and Wi-Fi in one upfront price, so there are fewer surprises once you’re on board.

Black Friday is one of the best times of year to plan next year’s cruise, and early access gives you first choice of the itineraries and staterooms that matter most to you. Sign up through November 10 so you’re ready to book when early access opens November 11!

The voyages and staterooms in highest demand go to early access subscribers first. Signing up takes less than a minute, so add your name before November 9.

Sign Up for Early Access

Black Friday is November 27, 2026, followed by Cyber Monday on November 30 and Travel Tuesday on December 1. Holland America subscribers get early access starting November 11.

Enter your email address on our sign-up page through November 10. We’ll let you know when early access opens on November 11, so you can shop before the sale is available to the public.

Sign up through November 10 to make sure you’re on the list before early access opens November 11.

It’s one of the best. You get sale pricing and the widest selection of itineraries and staterooms for the year ahead. Booking early is especially valuable for summer sailings and land and sea cruisetours, which fill quickly.

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