Seattle’s Favorite TV Weather Anchor and Travel Guru Seth Wayne Joins Holland America Line

Seattle’s Favorite TV Weather Anchor and Travel Guru Seth Wayne Joins Holland America Line

As Holland America Line continues to innovate and pave the way as the premium cruise leader, sharing its brand story in new and bolder ways is more important than ever. In an industry first, the cruise line named Emmy Award-winning Seth Wayne as their brand ambassador where he will serve in a versatile role as roving reporter as the cruise line launches “HAL Aboard,” a multimedia line-up of “behind-the-scenes” stories and brand highlights.

Wayne comes from Seattle’s local ABC affiliate, KOMO-TV where he was known for his engaging personality and incredible passion for cruising. At Holland America Line, under the official title director, communications and content, he will serve as the company’s chief story-teller, sharing “behind-the-scenes” stories through social media and other brand channels. He will be a frequent traveler across the fleet and to destinations around the world, sharing the Holland America Line experience both on board and ashore through the stories of both guests and crew. Wayne reports to Sally Andrews, senior vice president and chief brand and communications officer.

“The way we connect with our fans is evolving, and as we looked for new, compelling ways to tell our story we realized that we needed to create a role that didn’t exist in our industry,” said Orlando Ashford, president of Holland America Line. “We’re thrilled to have a dynamic and passionate talent like Seth to help develop and host our new concept, which will give us a richer and more personal dialogue with consumers and travel advisors. With our headquarters in Seattle, Seth has been a friend of Holland America Line for years. We’re proud to now call him a member of our family.”

Wayne was the weather anchor for Western Washington’s top-rated morning newscast on KOMO-TV, Seattle’s ABC affiliate, and travel reporter for “Seattle Refined,” a local lifestyle show on the same network. He produced and hosted “Adventures Await” on KOMO-AM featuring travel destinations and deals, with a focus on cruising.

“There’s no doubt that people are looking for more in-depth and engaging content as part of their travel research, especially ‘behind-the-scenes’ information and advice directly from fellow explorers,” said Wayne. “I am beyond excited to have the opportunity to bring these stories to life for Holland America Line and to say this new role as brand ambassador is a perfect fit would be an understatement. There are millions of stories to be told — and together we’re going to hop on a wave like never before.”

Wayne’s foray into the travel industry began in 2003 as a travel and cruise advisor. He’s been cruising since he was seven years old and has been on nearly 100 cruises.

Follow Seth on these channels:
Facebook: Seth Wayne Holland America Line
Twitter: @SethonHAL
Instagram: @SethWayne


Join the Discussion


  1. Ryan January 26, 2020 at 2:21 pm - Reply

    I am excited to see Seth Wayne producing engaging content for HAL! Will his work involve more of a presence on YouTube? It would be excellent to see a series of videos by HAL on ships, tips, and other relevant content that cruisers new and old can use to better acquaint themselves with Holland America.

  2. Lisa Clem Willott January 28, 2020 at 2:34 pm - Reply

    Wow-great news- How I wish our son, Logan, who is MIC for the National Weather Service in Seattle and who also loves to travel, could be considered for a position similar to this!

  3. Burrell Stewart August 6, 2021 at 7:17 pm - Reply

    Going on Zuiderdam, 2-9 Oct. them going on Koningdam 10-17. So, this is similar to a B2B situation. I’m concerned that I will not be able to get the Covid test for the second cruise. I see that you advise that HAL will do Covid testing onboard for B2B…will this apply to an ,almost B2B?

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