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Holland America Line's Collaboration with The Spice House Celebrates Destination Dining and Fresh Fish Program with new Co-Branded Spice Set

The Spice House set sold on board features new Alaska Salmon Rub; Giveaway kicks off collaboration with Holland America Line cruise as the big prize

Seattle, Wash., March 21, 2024 — Holland America Line is continuing to build on its culinary leadership by showcasing fresh ingredients and regionally-inspired flavors in a new collaboration with The Spice House, a purveyor of the finest spices, herbs, blends, and extracts. Through the partnership, a special Holland America Line-branded Spice House set will be sold on board and will feature four premium blends that celebrate the cruise line’s global explorations.

To captivate the essence of one of its most popular cruising destinations, The Spice House collaborated on a sweet and smoky “Alaska Salmon Rub,” exclusively for the Holland America Line spice set. Also in the set is “Dutch Table” (smoked sea salt), “Legendary Mediterranean Herb” (all-purpose blend), and “Far East Fish Curry” (salt-free blend). The four-pack, which features custom branded labels and a gift box wrap in Holland America Line's signature orange and blue, is only sold on board in various outlets.

“Using premium spices and seasonings in our cuisine introduces an experience to our guests that celebrates the richness of the destinations we visit,” said Michael Stendebach, vice president of food, beverage and rooms division for Holland America Line. “We aim to team up with like-minded brands that value authenticity and high quality, and The Spice House brings the flavors of our cruises from ship to home.”

To spice up the partnership even more, Holland America Line chefs created four recipes that each feature one of the blends guests can use at home. Centered primarily around fish, the recipes, which work with meat, seafood or vegetarian, can be accessed on the Holland America Line Blog.

  • Alaska Salmon Rub: Citrus Alaskan Salmon and Pearled Saffron Couscous Grain Bowl.

  • Dutch Table: Home Cured Grilled Steak and Garlic Mashed Potatoes.

  • Far East: Holland America Far East Shrimp Biriyani.

  • Legendary Mediterranean Herb: Marinated Cauliflower Steak in Chimichurri Sauce.

Guests can purchase The Spice House set and use the blends to recreate dishes reminiscent of the cuisine they experienced on board while cruising with Holland America Line. For additional tips and recipes, visit

“We are excited to work with a cruise line like Holland America Line that shares our vision of using the highest quality ingredients to bring out the flavors that define cultures and regions around the world,” said Alex Wilkens, vice president of Product, The Spice House. “The giveaway will allow fans to get to know both brands and bring some of their travels into their own kitchens.”

The Spice House Giveaway Awards a Holland America Line Cruise

To kick off the collaboration, The Spice House and Holland America Line are launching a giveaway in which one lucky entrant will win a $3,000 gift card toward Holland America Line. To enter the giveaway, participants must follow both Holland America Line and The Spice House on Instagram, “like” a designated giveaway post, and tag three friends in the comments. The giveaway runs for one week and will end after March 28, 2024. No purchase is necessary to enter.

The Holland America Line and The Spice House giveaway is open to legal residents of the 50 United States and the District of Columbia who have reached 21 years of age or older as of the date of entry. For full entry details, visit The Spice House or Holland America Line and The Spice House on Instagram.