Holland America Line cruise ship in port

Holland America Line Cruise Partners

Our cruise partners are a vital part of the Holland America Line cruise experience. While we venture across the globe, our partners provide soul-stirring entertainment, help guests make new discoveries and offer an unmatched depth of quality content. Thanks to our amazing cruise partnerships, a wealth of activities and indulgences are offered on board.

Introducing Our Partners

Find out about some of our partners and how to experience their offerings. Check back often—we’re constantly forging new friendships.

Vacation Inspired Flavors At Home

Vital Choice

Vital Choice® is our trusted partner for premium fish delivery. Learn more about Vital Choice and reel in vacation flavor at home with exclusive recipes.
TV personality Samantha Brown

Samantha Brown

Samantha Brown is a travel expert and TV host of PBS TV Series "Places to Love." Tune in as Samantha cruises Glacier Bay, encounters Alaska wildlife and takes Alaska excursions with Holland America Line on an episode airing in January, 2023. Or explore Norway with Samantha in late summer on a Vikings Saga voyage.
Professional Pickleball Association

Professional Pickleball Association

Holland America Line is the exclusive cruise line partner of the Professional Pickleball Association. All ships feature pickleball courts with amazing top-deck views. Complimentary beginner lessons, branded starter kits and an elevated pickleball experience are coming soon!
Food and Wine


Our long-time cruise partnership with FOOD & WINE magazine has delivered immersive gastronomic experiences through shore excursions that show the culinary side of destinations.
BBC Earth in Concert

BBC Earth

Breathtaking footage from BBC Earth’s innovative programs comes to life through the music of award-winning composers, performed live by musicians.
Lincoln Center Stage

Lincoln Center

In an exclusive cruise partnership with the world’s leading center for the performing arts, virtuosos perform familiar classics and contemporary favorites.
Billboard Onboard piano bar

Billboard Onboard

Our pianists rock the house with the hits you know and love. Sing along to sixty years of chart-topping songs.
Rolling Stone Rock Room

Rolling Stone Rock Room

Step into the pages of Rolling Stone magazine as a live band chronicles rock history.
Singer performing at B.B. Kings

B.B. King’s Blues Club

Direct from Beale Street, B.B. King’s All-Star Band brings the best of Memphis R&B to sea.