Holland America Line Named One of America’s Most Loved Brands by Newsweek

At Holland America Line, we believe a brand’s greatest strength lies in its ability to build meaningful connections — the kind that inspire lasting loyalty and genuine affection.

That’s why we’re incredibly proud to be named one of America’s Most Loved Brands for 2025 by Newsweek — and even more honored to be the only cruise line to receive this distinction.

So, how does Newsweek determine which brands make the list?

The ranking is based on a comprehensive survey of 24,000 U.S. consumers, who shared their thoughts on brands across various industries. Respondents rated emotional connection and overall impressions across five key areas: brand love, credibility, reliability, purchase intent, and affinity. In total, more than 359,000 brand evaluations were analyzed.

This recognition shines a spotlight on brands that truly resonate with consumers — and reaffirms the deep, personal connection we strive to build with each guest. Whether it’s through exceptional service, immersive travel experiences, cuisine that goes beyond the plate, or refining the art of leisurely travel, we’re committed to delivering moments too good to hurry through.

We’re honored to be named one of America’s Most Loved Brands by Newsweek — our very first win! Thank you to the guests who shared their love for Holland America Line. This recognition is a true testament to our incredible crew, who go above and beyond to deliver experiences too good to hurry through.” said Kacy Cole, Chief Marketing Officer of Holland America Line.

We’re one of America’s most loved — and honestly, who wouldn’t be excited about that?

This esteemed new award is a proud addition to our growing collection of awards, and we couldn’t have achieved it without you — our amazing guests and incredible crew. You’re at the heart of everything we do.