Holland America Brings Alaska to Life at Macy’s Thanksgiving Day Parade®
This year, Holland America wowed more than 35.7 million viewers at the 99th Macy’s Thanksgiving Day Parade® with a float designed to bring the breathtaking beauty of Alaska to the streets of Manhattan. Featuring the largest kinetic sculpture in Parade history, the float captured the essence of the Great Land — glaciers, wildlife, fresh seafood, and the iconic Denali National Park — signature experiences guests enjoy on Holland America Alaska cruises and land-and-sea cruisetours.
A Moving Tribute to Alaska’s Wonders
At the heart of the design was the Holland America Line Denali Lodge, set against North America’s tallest peak. The float appeared to glide through shimmering waves, surrounded by salmon leaping in rhythmic motion. Hand crafted by artisans at Macy’s Studios, sculpted bears, moose, eagles, and wolves brought Alaska’s wildlife into focus, while fishermen-themed escorts added authenticity. This artistry reflects why Alaska matters to us: It’s a destination where nature, adventure, and culture converge, creating unforgettable journeys too good to hurry through.
Excited to explore the Great Land? Learn more about our Alaska cruises.
Jewel Shines Bright on Holland America’s Macy’s Parade Float
Adding star power to our Alaska-themed float, multi-platinum singer-songwriter Jewel, an Alaska native, delivered a powerful performance during the parade. In front of Macy’s iconic Herald Square flagship store, Jewel captivated millions along the Parade route and watching live at home. Her presence celebrated the spirit of Alaska — its beauty, culture, and artistry — while highlighting Holland America’s deep connection to the Great Land.
From Glaciers to Wildlife: Cruise with the Alaska Experts
We’ve been sharing the untamed beauty of Alaska since 1947 — before it was even a state! As the #1 cruise line for wildlife and wilderness tours, Holland America delivers immersive experiences that go far beyond simple sightseeing.
Our deep roots in the Great Land mean every journey is crafted with insider knowledge: from awe-inspiring glaciers and abundant wildlife to rich cultural heritage. With Alaska Up Close presentations, fresh local flavors on board, complimentary Denali tours, and curated shore excursions, our We 🧡 Alaska programming immerses you in the stories, tastes, and landscapes that make Alaska unforgettable. Plus, enjoy exclusive access to the Alaska Wildlife Conservation Center and more than 175 wildlife and sightseeing opportunities — all part of our enduring commitment to keeping Alaska wild.
