Holland America Line Gives Travelers Early Access to Exceptional Black Friday Savings

Cruisers who sign up gain early access to Black Friday Sale starting Wednesday, Nov. 11, including free prepaid crew appreciation, fare discounts and more

Seattle, Wash., Nov. 11, 2026 — Holland America Line is giving travelers early access to its Black Friday Sale, where they can score some of the best savings of the year. Guests who sign up now on HollandAmerica.com receive a code to gain early access to the presale that runs Nov. 11–17, before the offer opens to the public Nov. 18 through Nov. 29. With early access, travelers can get a first look at the Black Friday offer and have more time to discover the cruise, itinerary and experience that best fits their plans.

The Black Friday Sale is available on more than 800 Holland America cruises departing from December 2026 through spring 2029 and includes up to 30% off cruise fares, free prepaid crew appreciation, and free and reduced third and fourth guests traveling in the same stateroom. The free prepaid crew appreciation can represent significant savings of more than $180 per person, depending on stateroom category and cruise length. Following early access, the Black Friday Sale is open to the public from Nov. 18 through Nov. 29 and adds 50% reduced deposits.

“Black Friday is one of the best opportunities of the year for travelers to secure an unforgettable vacation at exceptional value, particularly for guests considering Alaska,” said Dan Rough, vice president of revenue management for Holland America Line. “As we celebrate 80 years of exploring Alaska, this offer gives guests the chance to save on our award-winning cruises and Cruisetours, which combine an Alaska voyage with a deeper journey into Denali National Park. “With exciting enhancements at Holland America Denali Lodge primed to debut next summer, guests will have even more to look forward to as they plan an Alaska adventure. And with savings available across our global destinations, guests can also take advantage of journeys to Europe, Asia, South America and beyond.”

Black Friday combines with Have It All premium fare

For guests who want even more value, the Black Friday Sale offers are combinable with Holland America Line’s “Have It All” premium fare. When booking with Have It All, in addition to the fare discounts, free prepaid crew appreciation, reduced deposits, and free and reduced third and fourth guests that come with the offers, four high-value amenities are included: shore excursions, specialty dining, Wi-Fi and a beverage package.

Savings across Holland America Line’s global destinations

Reduced cruise fares of up to 30% are available across all of Holland America Line’s global destinations, including Alaska cruises and Cruisetours, Asia, Australia and New Zealand, Caribbean, Canada/New England, Hawaii, Mediterranean, Mexico, northern Europe, Pacific Coast, Panama Canal, South America and Antarctica, and Tahiti—including the newly released “Year-Round Europe” catalog of voyages. Select Legendary Voyages (cruises ranging from 25 to 59 days) and back-to-back Collectors Voyages also are included.

Making a shared journey more affordable

Free or reduced fares for third and fourth guests make it easier to turn a cruise into a shared getaway, whether bringing the kids along, traveling with friends or getting the whole family together. With a larger group able to cruise for less, guests can allocate more of their vacation spending on the experiences that make the journey memorable.

Taxes and fees are included in all cruise fares. Holland America Line’s 2026 Black Friday Sale excludes Grand Voyages and 2028 Alaska Cruisetours. Free prepaid crew appreciation is for the first and second guests in a stateroom only.