Holland America Line Partners with ‘Wheel of Fortune’ to Launch Unprecedented Cruise Week Sponsorship and Enhanced Wave Offer
Two icons come together for a first-of-its-kind media integration and the Start Your Journey Sale
Seattle, Wash., Jan. 13, 2025 — Holland America Line is kicking off the new year with a newly designated “Cruise Week.” Running from Jan. 13-17, 2025, the highlight of Cruise Week will be a weeklong sponsorship with “Wheel of Fortune,” America’s longest-running syndicated game show. While the beloved television show has featured cruise giveaways, this is the first time a single cruise line will be featured throughout the entire week. Also part of Cruise Week is the addition of a $25 deposit to the wave season Start Your Journey Sale, which already features exceptional savings on Holland America Line’s global cruises.
Airing from Jan. 13-17, 2025, the “Wheel of Fortune” episodes feature a different destination each day as a nod to the regions that Holland America Line explores. Over the course of the game show sponsorship, Holland America Line will be giving away to contestants several seven-day cruises for two, including roundtrip airfare, that highlight a range of locales, from Alaska’s iconic glaciers and wildlife to nearly 100 UNESCO World Heritage Sites across the Mediterranean and Northern Europe’s spellbinding fjords.
“As a company that has been sailing for more than 150 years, we continue to innovate ways that meaningfully reach our guests,” said Kacy Cole, chief marketing officer at Holland America Line. “By creating our own Cruise Week and partnering with a celebrated show like ‘Wheel of Fortune,' our sponsorship allows us to connect with a captivated audience who are both avid Holland America Line cruisers and new to our brand. We look forward to showcasing our global destinations on one of the most iconic wheels in the world.”
With values averaging between $7,000-$9,000, Holland America Line prizes will be incorporated across a number of “Wheel of Fortune’s” segments, including the Wedge (prize on the wheel), Third Round Prize Puzzles (with a guaranteed winner each night), At-Home Sweepstakes (at home viewer prize) and Fan Friday (at home viewer prize). Prize breakouts include:
· Monday, January 13: 7-Day Alaska cruise
· Tuesday, January 14: 7-Day Mediterranean cruise
· Wednesday, January 15: 7-Day Canada & New England cruise
· Thursday, January 16: 7-Day Northern Europe cruise
· Friday, January 17: 7-Day Caribbean cruise
Viewers who tune into “Wheel of Fortune” will see the set transformed into a nautical theme that looks like a port with waving Holland America Line flags above the screen, as well as a backdrop that looks like a ship pier behind the contestants. Holland America Line’s branded logo also will be featured all throughout the set.
Cruise Week Adds Component to Start Your Journey Sale
In addition to the “Wheel of Fortune” sponsorship, Cruise Week adds a bonus to the Start Your Journey Sale offer. Travelers who book a cruise or Cruisetour between January 13-20, 2025, can take advantage of $25 deposits on select summer 2025 through spring 2026 cruises. The promotion already includes balcony upgrades, bonus amenities, reduced deposits and exceptional savings — with cruise fares starting at just $129 per person, per day.
“Start Your Journey” provides guests who book select cruises and Cruisetours with the “Have It All” premium package, a free stateroom upgrade in select categories, reduced fares, free fares for kids and 50% reduced deposits — plus Have It All’s shore excursions, beverages, specialty dining and Wi-Fi. As a bonus, cruisers who book by Jan. 31, 2025, also receive up to $400 per stateroom onboard credit, depending on cruise length, as an early booking incentive.