Holland America Line Secures Deal with IMG to Broadcast FIFA World Cup 26™ Fleetwide on Sport 24 Special Event Channels
Soccer fans can book their dream cruise vacation knowing they’ll be able to watch all the action while on board
Seattle, Wash., Dec. 16, 2025 — Holland America Line announced that it has secured the rights from IMG to broadcast the FIFA World Cup 26™ across its fleet of 11 ships. As anticipation builds for the international tournament that only happens every four years, soccer fans are now able to book their dream cruise vacation knowing they won’t miss a moment of the action no matter where they are cruising.
From June 11 to July 19, 2026, all of the tournament’s 104 matches — which are being held throughout the United States, Canada and Mexico — will be viewable on guests’ stateroom televisions on Sport 24 Special Event Channels. Select marquee matches may be showcased on the Lido Pool’s big screen or in the immersive World Stage theater on certain ships, delivering an unparalleled viewing experience at sea.
“Soccer is the most popular sport across the globe. The FIFA World Cup™ is the world’s preeminent soccer tournament, and we realize how important it is for our guests to be able to watch it live on our ships,” said Michael Smith, senior vice president of guest experience and product development. “Guests can confidently book their cruise for next summer knowing that if their national or favorite team advances, they will be able to watch the match from the comfort of their stateroom.”
Kate Garden, Commercial Director, IMG, added: “The FIFA World Cup 26™ represents a truly global celebration of sport, and we are pleased to support Holland America Line in delivering an unforgettable viewing experience for fans on board. From private staterooms to open-air decks, guests will be able to enjoy the atmosphere and excitement of the tournament as we bring the spirit of the stadiums to sea next summer.”
With coverage of matches and experiences on board all 11 ships, the FIFA World Cup 26™ will be an unforgettable celebration of sport and connection at sea — whether cruising in Alaska, Canada/New England or Europe.
Sample voyages available during tournament time include:
• 7-Day “Alaska Explorer” on Noordam, departing July 5, 2026
• 28-Day “Legendary Alaska Arctic Circle Solstice” on Noordam, June 7, 2026
• 14-Day “Wild British Isles: Belfast Evening Stay” on Nieuw Statendam, departing July 10, 2026
• 7-Day “Norwegian Fjords & Sognefjord” on Rotterdam, departing June 28, 2026