About Us

Beth is president of Holland America Line, leading the award-winning, premium cruise line known for expertly crafted itineraries, extraordinary service, and genuine connections to each destination. As president, Beth oversees all aspects of Holland America Line’s business including its fleet of 11 ships that visit over 450 ports in more than 110 countries and territories around the world. She also has executive responsibility for the corporation’s ultra-luxury Seabourn cruise line. 

Previously, Beth was senior vice president and chief commercial officer of Holland America Line where she directed revenue management, deployment, product marketing, pricing and planning for Alaska Land+Sea Journeys, and integrated marketing for the cruise line. She also oversaw Holland America Line’s global sales, customer service and e-commerce teams, as well as commercial activities for  Seabourn. 

A 20-year veteran of Holland America Line, Beth spearheaded the deployment and rollout of an advanced yield optimization and demand analytics (YODA) system that dynamically generates millions of weekly booking demand recommendations to optimize revenue and inventory across the company. She also helped further define Holland America Line’s market of prospective guests, enabling the cruise line to drive incremental customer demand through a variety of high-profile collaborations, entertainment offerings and immersive experiences with organizations such as Top Chef, Audible and Wheel of Fortune, among others.

In 2015, Beth was named to the Puget Sound Business Journal’s prestigious list of “40 Under 40,” selected from more than 400 nominees. She previously served on the boards for Junior Achievement and Seattle Children’s Theater.