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Gus Antorcha Named President of Holland America Line

Holland America Line announced today the appointment of Gustavo (Gus) Antorcha as president of the cruise line. Antorcha joins the company effective immediately from sister brand Carnival Cruise Line, where he has served as chief operating officer.

“We are fortunate to welcome Gus to the Holland America Line team for a new chapter at our brand,” said Stein Kruse, Group CEO, Holland America Group and Carnival UK. “His impressive qualifications, boundless energy and passion for the cruise industry will serve us well as we prepare to resume our global operations in the next several months. These are unprecedented times, and his wisdom and competent judgement will ensure Holland America Line’s long-term success.

“I’ve worked with him often during his time at Carnival Cruise Line and know that he brings extensive experience in many disciplines within the cruise and travel business,” added Kruse. “Gus always demonstrates strategic vision, fiscal awareness and superior leadership with a keen ability to keep his eye on the end result to ensure success.”

Antorcha will lead Holland America Line’s sales and marketing, revenue management, deployment and itinerary planning, public relations, guest services operations and strategic planning. He will report to Kruse.

“When you think of longevity and success among global cruise lines today, Holland America Line is arguably among the top, with a proud history of nearly 150 years,” said Antorcha. “On each ship, the guest experience attracts cruisers back again and again with the best live music at sea, a culinary program that rivals the best land-based restaurants, and engaging talks and activities that seek to deepen each guest’s appreciation of the places they visit.

“I am eager to begin working toward our future with the dedicated and talented people that have been important in establishing the brand’s reputation as the go-to cruise line for cultural immersion,” noted Antorcha. “Likewise, I look forward to collaborating with our travel advisor community to continue supporting them and helping them build their Holland America Line business.”

Most recently, Antorcha was chief operating officer at Carnival Cruise Line where he has worked a combined nine years. He also held positions as executive vice president, guest services, responsible for onboard operations; and senior vice president, guest commerce.

Antorcha first came to Carnival in 2010 from Boston Consulting Group, a global strategy and management consulting firm, where he was a partner and managing director focused on clients in the travel and leisure industries. He graduated magna cum laude with distinction from Duke University and holds an MBA from the Stanford Graduate School of Business.

62 Comments
  • Brenda

    We have a cruise booked for December 19 2020 with holland America. We want to know if this cruise will sail going from Argentina ending in Chile. With the covid 19 still so active , will this cruise happen. Thank you

  • Michael La Garde

    Would like to see our new HAL President, Gus Antorcha freshen up our Grand cruise offerings. Grand Pacific cruises have been offered in the past. Could we have a Grand Atlantic cruise R/T Ft Lauderdale or a Grand Mediterranean cruise R/T Ft Lauderdale?
    Wish our new President much success.

  • David schobet

    can not wait to be on the seas

  • CRAIG WERUM

    We want the cruises to start A.S.A.P Seattle will have two times the ships because of Vancouver
    will be closed for next season . So please let us book another year out (2022) to help pay your bills. 7 days out at sea along the coast will be fine . Just get us aboard . Thank you Craig and Bess Werum Four star veterans.

  • Linda

    Welcome aboard Mr.Antorcha,
    The one and only issue that will make or break my decision if to resume cruising with HAL, is if you continue or cancel (as we have heard) the dance host program. For some of us: women solo traveler is of utmost important. No sir, just “any crew member will dance with you” as I was told when talked with HAL customer service in Seattle, will not do it for me.

  • Debbie

    Please bring some of the programs back onto the ships. The last few cruises were boring, fewer shows. No more America’s Test Kitchen. We started going back to other cruise lines that we had left as they had made too many changes. It turns out, there changes as bad as they were – weren’t as boring onboard. But please don’t make it party cruises like on Carnival.

  • Alexander

    Bienvenue/Welcome Mr. Antorcha – President of Holland America Line.
    I believe its great to have someone experienced in the cruise industry take on this new challenge.
    There is a long tradition of excellence , maritime history, and Premium touches onboard the ships of the Line. While I am all for bringing modernisation and innovation to your fleet of vessels, I do wish that Holland America, does not lose sight of what in the past made your cruise line so special and different from other cruise lines that as you must be aware developed a large base of repeat guests and loyal Mariners.

    I am one of them. Alexander 4 Star Mariner Montreal/ Canada

  • SUSAN KOZEL

    Hi, Gus, Justin in resolution management helped me for almost 2 hours today, cleaned up staff mistakes, and I hope our refund will come soon. He did an outstanding job. Can you intervene and make sure we get our over due refund from April 15 soon?

    Sue Kozel, almost Mariner 4

  • SUSAN KOZEL

    Aug. 3
    Carol Kidd, the supervisor of the personal cruise consultant B. BUNTS, will not write me or call me back about our nearly 72 business day period of waiting for a refund for a HAL cancelled cruise.
    What is wrong with your operation? I can’t keep spending 1 hour and forty minutes to try to get reimbursement on the phone. Junior helped in resolutions, but we need the money.

    Ready to file a CV complaint. Can you respond?
    Sue Kozel
    Mariner 3 and former Neptune level

    P.S. it appears you f iui d not publish one if my comments.

  • Julie

    Hi Susan, please email socialmedia@hollandamerica.com with your details. Please note, we do not publish comments with booking numbers due to privacy. You included booking numbers in your comments. However, they are read and passed along.

  • Leonard Corbett

    August 4, 2020

    Dear Mr. Antorcha,

    I wish you great success in your new position.

    I am a 5-Star Mariner who since 1972 has sailed with Holland America 81 times. Since 1997 I have brought many dance groups to enjoy a vacation on a beautiful HAL ship.

    Sadly, my groups have noticed that the previous management at HAL have written off ballroom and Latin dancers, and it appears, some of your senior base, who helped build HAL.

    Of course, many passengers enjoy B B King music, or the Rolling Stone room, but these rooms do not play tradition dance music that older people enjoy.

    In the last few years I have only been able to use the “S” and “R” class of ships where the Ocean bar has a band, but now you are down to, two “R” ships.

    The Signature and Vista class ships you still have, could have a trio or a piano with a synthesizer. These ships already have the dance floors, they have just been covered with carpeting. A few years ago they had great bands in the Crows nest and Ocean bar. (Now they are all covered) This would make the Ocean bar a great dance venue again.

    Cunard, MSC, Crystal and Costa have great dance floors with traditional ballroom/Latin dance music, but all of us love HAL.

    There are still tens of thousands of ballroom dancers still looking for cruise ship dancing.

    I hope you will give my letter your deepest consideration. I hope you will help ballroom dancers!

    Sincerely,
    Leonard Corbett #009936527

  • Debra Rogers

    Mr. Antorcha,
    Congratulations on your new position with HAL.

    My husband and I are committed fans of this line and love the new ships with music walk. We wait all year to dance every night with the BB King Band and Rolling Stone Rock Room Band.

    You have the best crew on the seas. Half Moon Cay is our favorite destination and enjoying a day at sea with a book at the aft pool looking out at the wake is the epitome of a perfect day.

    We have made lifelong friends on our HAL cruises. During our last cruise we enjoyed our 100th sea day with a fantastic tour of the bridge.

    However long it takes to cruise again we will be back.

    Congratulations again.
    Debra and David Rogers

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