Multi-Platinum Singer-Songwriter and Alaska Native Jewel to Perform on Holland America Line’s Float in the 99th Macy’s Thanksgiving Day Parade®
The Alaska-themed float will celebrate the grandeur of the Great Land through innovative design and artistry
Seattle, Wash., Nov. 3, 2025 — As Holland America Line’s float makes its way along the parade route in the 99th Macy’s Thanksgiving Day Parade® on Thursday, November 27, Grammy-nominated singer Jewel will perform atop the Alaska-themed display in a tribute to her home state. The live performance by the Alaska native will shine a spotlight on the cruise line’s deep connection to the Great Land and its commitment to sharing the region’s wonders with travelers around the world.
“Having Jewel perform on our float is a wonderful way to celebrate both her Alaska roots and Holland America Line’s deep connection to the Great Land,” said Kacy Cole, chief marketing officer of Holland America Line. “Her authenticity and artistry capture the beauty, spirit, and sense of adventure that define Alaska, and we’re thrilled to share that with millions of parade viewers around the world.”
Every year, the Macy’s Thanksgiving Day Parade® kicks off the holiday season by bringing together a vibrant mix of artists and entertainers to delight millions of spectators in New York City and across the country. The Parade is a celebration of a beloved holiday tradition that captures the spirit of togetherness, just as Jewel’s performance on Holland America Line's float will capture the spirit of Alaska.
“It’s so wonderful to be part of a float that celebrates the place that shaped me — its landscapes, wildlife, and people,” said Jewel. “I’m happy to share a bit of that magic with the world alongside a cruise line that cherishes Alaska’s culture and communities. I can’t wait to bring the wonder and spirit of my home state to life this Thanksgiving.”
The 99th Macy’s Thanksgiving Day Parade will mark Holland America Line’s first time having a float in the iconic holiday celebration. The cruise line’s float will transport the wonder of Alaska to the heart of Manhattan, showcasing kinetic design elements that will capture the breathtaking glaciers, the richness of Alaska’s wildlife, and the tranquil majesty of Denali National Park. The float also showcases the cruise line’s Global Fresh Fish Program, which highlights Holland America as the first and only cruise line certified in Alaska sustainable seafood, supporting local Alaskan fisheries and bringing regional flavors on board, noted for sourcing directly from local Alaskan fishermen.
The 99th Macy’s Thanksgiving Day Parade will air Thursday, Nov. 27 in the U.S. on NBC and stream on Peacock from 8:30 a.m. to 12 p.m., in all time zones. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade. For more information, visit macys.com/parade.