Holland America Line Sets New U.S. Bookings Mark with Record Black Friday Weekend Sales

Alaska cruises lead the bookings as guests look to experience the Great Land’s majestic glaciers, wildlife sightings and authentic Alaska experiences

Seattle, Wash., December 4, 2025 — Holland America Line broke its Black Friday weekend sales record in the United States, with 19% more bookings than its previous high watermark, set in 2023 for the same period from Black Friday to Cyber Monday.

Bookings were especially strong among guests planning summer Alaska vacations in 2026, choosing cruise options as well as Alaska Cruisetours, which combine a voyage with an immersive overland journey to Denali National Park. Guests also booked cruises as close in as Caribbean for later this month and as far out as South American cruises in 2028.  

“This holiday season, we are seeing guests prioritize the experience itself in booking travel, looking for leisurely vacations that build connections and create shared memories,” said Beth Bodensteiner, president, Holland America Line. “Breaking Black Friday records again tells us people value the carefully crafted journeys we create and the award-winning ‘best service’ at sea we deliver.”

The record Black Friday bookings came a day after Holland America Line cruised through the 99th Macy’s Thanksgiving Day® parade with a float showcasing its industry-leading Alaska experience. Holland America’s Alaska cruises include a visit to one or more of Alaska’s iconic glacier destinations and more wildlife viewing than any other cruise line.