Behind-the-Scenes at Pacifico Brewery & Shopping: In Partnership with Food & Wine Magazine

  • Port

    Mazatlan, Mexico

  • Activity Level


  • Excursion Type


  • Wheelchair Accessible


  • Starting At


  • Minimum Age

    Information not currently available.

  • Duration

    Approximately 3½ Hours

  • Meals Included


Set on the Pacific coast, Mazatlán was founded by the Spaniards in 1531 and later became a popular getaway for the Hollywood elite. Mexico and cerveza (beer) have always gone hand in hand. German immigrant brewmeisters established a strong brewing tradition and Pacifico, one of Mexico's best-loved and most delicious beers, was first brewed in Mazatlán in 1900.

Enjoy Mazatlán's dramatic coastal scenery on a brief ride to the internationally-renowned Pacifico Brewery. The full name of Pacifico's Pilsner-style beer is Cerveza Pacifico Clara. "Clara" means clear, or blonde, and in case you've ever wondered about the picture on Pacifico's label, it shows a life-saving ring encircling an offshore hill known locally as Cerro del Crestón. Take a guided tour through each step of the process, including the malting rooms and fermentation tanks. You will learn some incredible facts about beer. The history of the Pacifico brand is on display in a small museum that exhibits old brewing equipment. Enjoy a tasting session, accompanied by a spectacular view of the city and the harbor of Mazatlán.

Browse for souvenirs and T-shirts before you head to Mazatlán's Golden Zone and back to the ship.


There is a very strict dress code for entry to the brewery. Tank tops and t-shirts are not allowed; short-sleeved shirts, polo shirts and blouses are permitted. Shoulders and midriffs must be covered. Shorts, skirts and capri-length pants are not allowed; jeans or long pants down to the ankles are required. Sandals, flip-flops, backless shoes and sports/tennis shoes are not allowed; closed-toe leather (or similar) shoes are required. Jewelry of any kind is not allowed, including rings, earrings, bracelets, necklaces and wristwatches. Guests whose attire does not meet these requirements will not be allowed to enter the brewery and no refunds will be given. Bags and backpacks cannot be taken into the brewery. Photographing the manufacturing processes is not allowed. Minimum age is 18 years; minimum age to sample beer is 21 years. Tour does not operate on Sundays.