Agadir & the Berber Market

  • Port

    Agadir, Morocco

  • Activity Level


  • Excursion Type

    Local Sightseeing, All

  • Wheelchair Accessible


  • Starting At


  • Minimum Age

    Information not currently available.

  • Duration

    Approximately 3¾ Hours

  • Meals Included


In the 18th century, only twelve houses remained in Agadir. Today, it is a bustling metropolis that is home to almost one million souls, features modern architecture, and is a favorite among European vacationers.

From the pier, drive to the fort or kasbah set above the Atlantic shoreline, built to defend against the onslaught of Portuguese invaders who planned to call the Barbary Coast their own. The kasbah is known for its breathtaking view over Agadir's almost endless beach.

From the viewpoint, a short drive down the hill brings you to the Agadir Market. Here, among the maze of souks (markets), you will have time to shop or browse, and perhaps purchase some souvenirs.

Continue to the Amazigh Heritage Museum, located on the Hassan II Boulevard at Ait Souss Square. It is dedicated to the Berber heritage of the Souss Massa Draa region. This museum opened 40 years to the day after the destruction of Agadir in a massive earthquake. More than 900 pieces linked to the Amazigh culture and traditions are on display. The emblem of the museum, 'the Massa necklace' is located in the treasure room. The museum also presents the traditions and daily life of the Amazigh populations. There are carpets, pottery, old manuscripts and also some clues to techniques used to make jewelry and tools used by craftsmen.

A brief drive brings you to Cornish Boulevard for a refreshment stop before you return to the pier.


The Souk Al Had is closed on Mondays; a visit to Inezgane's market will be substituted. Inezgane is a local market that does not offer a wide selection of souvenirs or handicrafts. On Fridays, some stalls close at noon for prayers, and remain closed for 2-3 hours. Museums and shops are closed on religious holidays. Wear comfortable walking shoes. Daytime temperatures are high. Shade is limited; please dress accordingly. Bring water and a hat and wear sunscreen. Bring along local currency (for shopping). Do not take photos of military personnel without their consent. Mind your belongings at all times, particularly at tourist points of interest or in crowded places.