Mazatlan Pacifico Mexican Beer Brewery & Shopping: In Partnership with Food & Wine Magazine

  • Port

    Mazatlan, Mexico

  • Activity Level


  • Excursion Type


  • Wheelchair Accessible


  • Starting At


    Price between $51-$100
  • Minimum Age

    Information not currently available.

  • Duration

    Approximately 3½ Hours

  • Meals Included


Enjoy the scenery on a brief ride to Mazatlán's internationally renowned Pacifico Brewery, which has been brewing beer for more than 100 years. An influx of German immigrants during the brief 19th-century reign of Austrian Emperor Maximilian, who never went anywhere without his two German brewmeisters, helped establish a strong brewing tradition in Mexico. Pacifico, one of Mexico’s best-loved and delicious beers, was first brewed here in 1900. The full name of this Pilsner-style beer is Cerveza Pacifico Clara. Clara means clear, or blonde, so it is a pale beer. In case you’ve ever wondered what the picture on the label means, it shows a life-ring encircling an offshore hill known locally as Cerro del Crestón. Upon arrival at the brewery, take a guided tour of the facility that will lead you through each step of the brewing process, including the malting rooms and fermentation tanks. You will learn some incredible facts about beer—for example, did you know that the study of beer-making is called zythology? Of course you did! The history of the Pacifico brand is on display in a small museum that exhibits old brewing equipment. Don’t miss out on a tasting session, accompanied by a spectacular view of the city and harbor of Mazatlán. Afterwards, feel free to roam in the souvenir shop before you re-board the coach. With a stop at Mazatlán’s Golden Zone, you will have time to browse and shop before heading back to the ship.


There is a very strict dress code for entry to the brewery. Tank tops and t-shirts are not allowed; short-sleeved shirts, polo shirts and blouses are permitted. Shoulders and midriffs must be covered. Shorts, skirts and capri-length pants are not allowed; jeans or long pants down the to ankles are required. Sandals, flip-flops, backless shoes and sports/tennis shoes are not allowed; closed-toe leather (or similar) shoes are required. Jewelry of any kind is not allowed, including rings, earrings, bracelets, necklaces and wristwatches. Guests whose attire does not meet these requirements will not be allowed to enter the brewery and no refunds will be given. Bags and backpacks cannot be taken into the brewery. Photographing the manufacturing processes is not allowed. Minimum age is 18 years; minimum age to sample beer is 21 years. Tour does not operate on Sundays and Holidays.