Holland America Line Names Winner in 150th Anniversary Poster Design Contest 

Winner Austin Thomas created a perfect reflection of the brand’s past and present

Seattle, Wash., April 11, 2023 — Seattle resident Austin Thomas was named the winner of Holland America Line’s 150th Anniversary poster contest. A panel of Holland America Line team members selected Thomas’ design for its colorful palette, nostalgic aesthetic and modernized interpretation of the brand.

Fans were asked to create a unique poster commemorating Holland America Line’s 150th Anniversary, paying homage to company’s historic advertorial posters. Thomas’ prize is a seven-day Alaska cruise for two in a balcony stateroom.

“Congratulations to Austin on creating a poster that stood out not only for its eye-catching design but also how it perfectly reflects both our past and the brand we are today,” said Kacy Cole, vice president of marketing and e-commerce, Holland America Line. “We received so many amazing posters that honored our milestone birthday, and it’s clear that our fans know our history. Thank you to everyone who entered.”

In addition to being featured on Holland America Line’s social media channels, the winning poster will be on display in Rotterdam cruise terminal April 18 and 19 as Holland America Line celebrates its 150th birthday.

When asked about his design inspiration, Thomas said: “It was amazing to me that because Holland America Line has been making international voyages for so long, it's impacting families in very different ways. I wanted to illustrate how excited a family immigrating to America in the 1800s might be to see a modern-day family able to travel and see the world for leisure. And vice versa. Holland America Line is still impacting families and giving them life-changing experiences 150 years later, but in a different way.”

Celebrations for Holland America Line’s 150th Anniversary began last October, and the poster contest was just one way the cruise line is marking the milestone. Additional commemorations have included two anniversary transatlantic crossings aboard Rotterdam, the launch of De Lijn Gin and a limited-edition Pilsner beer, menus that showcase Holland America Line's history with entrées reminiscent of dishes served as early as the 1920s, “Throwback Happy Hours” with prices as a low as 75 cents, a new partnership with The Statue of Liberty-Ellis Island Foundation, 150th Anniversary merchandise in the shipboard ships and more.