Holland America Line Designs Exclusive Annual King’s Day Collectors Premium Lager Bottle  

Exclusive bottles available while supplies last on cruises sailing over King’s Day, April 27

Seattle, Wash., April 24, 2019 — Holland America Line has designed a commemorative collectors bottle of Heineken premium lager to celebrate King’s Day, April 27, 2019. King’s Day in the Netherlands is held April 27 to mark the birthday of His Majesty King Willem-Alexander. The premium cruise line will feature the premium beer aboard its 15 ships, creating a connection between two companies with a history deeply rooted in the Netherlands.

The King’s Day bottle will be available annually on all ships in the fleet as a limited run only during the cruise that falls over King’s Day. The special orange bottle with a historic Holland America Line photo depicted on the wrap will anchor the line’s special Orange Parties held aboard its ships for the holiday. Guests are invited to celebrate as Dutch citizens do by wearing orange and enjoying a festive gathering.

“As we continue to enhance our beverage experiences on board, we are creating more memorable touches that resonate with our guests, such as this unique commemorative bottle,” said Orlando Ashford, president for Holland America Line. “We’re excited to feature our history on these special souvenirs, and we look forward to starting a new tradition of introducing a different bottle design each King’s Day.”

Founded in 1873 as the Netherlands-American Steamship Company (NASM), a shipping and passenger line, Holland America Line has a rich history tied to the Netherlands and North America. Because it was headquartered in Rotterdam and provided service to the Americas, it became known as Holland America Line. The line was primarily a carrier of immigrants from Europe to the United States until well after the turn of the century, carrying nearly one million people to lives in the New World. Today, the premium cruise leader operates 15 ships to seven continents and carries more than 800,000 cruise passengers a year.

For more information, contact a travel advisor, call 1-877-SAIL-HAL (1-877-724-5425) or visit hollandamerica.com.

Editor’s Note: Photos are available at https://www.cruiseimagelibrary.com/c/1meneewx.

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About Holland America Line [a division of Carnival Corporation and plc (NYSE:  CCL and CUK)]
Holland America Line’s fleet of 15 ships offers more than 500 cruises to more than 400 ports in 98 countries, territories or dependencies around the world. From shorter getaways to 128-day itineraries, the company’s cruises visit all seven continents, with highlights including Antarctica explorations, South America circumnavigations, EXC In-Depth Voyages, Cuba cruises and exotic Australia & New Zealand and Asia voyages; two annual Grand Voyages; and popular sailings to the Caribbean, Alaska, Mexico, Canada & New England, Europe and the Panama Canal. The line welcomedNieuw Statendam in December 2018, and the third Pinnacle Class ship, Ryndam, will be delivered in 2021.

The company's brand evolution in recent years secured its position as the leader in premium cruising. Fleetwide, the ships feature innovative initiatives and a diverse range of enriching experiences focused on destination immersion and personalized travel. Guests can expand their knowledge through exclusive partnerships with O, The Oprah Magazine and America’s Test Kitchen and at unique BBC Earth live music and on-screen experiences. Outstanding entertainment fills each evening at venues including Lincoln Center Stage, B.B. King’s Blues Club, Rolling Stone Rock Room and Billboard Onboard. The dining experience can be savored at a variety of restaurants with menus that feature selections from Holland America Line's esteemed Culinary Council, comprising world-famous chefs who design dishes exclusively for guests.