Privacy Policy

This website is owned and operated by Holland America Line Inc. ("Holland America Line"). Holland America Line is committed to respecting and protecting your privacy and helping you make the most of your time on the Internet within a trusted environment. The Holland America Line Privacy Policy ("Privacy Policy") applies to the hollandamerica.com website and governs its data collection, usage and services. This Privacy Policy discloses how we collect, protect, use and share information gathered about you on our website. If you use this site you explicitly agree to the terms and conditions of the Privacy Policy in effect at the time of your use. We hope that this disclosure will help increase your confidence in our website and enhance your experience on the Internet. Please read our Privacy Policy to understand:

Information We Collect 
Site Use Information 
Use of Cookies 
Information You Provide to Us 
Email Promotions 
Child Privacy 
Access to Your Web Information 
Disclosing Information to Third Parties 
Affiliate Marketing Opt Out 
TSA Notice 
Your California Privacy Rights 
Security Procedures to Protect Information 
Inapplicability of Privacy Policies of any Linked Sites or Other Parties 
Changes to this Privacy Policy 
Your Comments are Appreciated 

Information We Collect

When you register at our website, request a brochure or video, an itinerary, deck plan or ebrochure, sign up to receive promotional materials or email or access our cruise booking application, we may collect personal information about you. Confirmed guests checking in online will be asked to provide certain personally identifiable information. Holland America Line uses information you provide and other information we collect for our business purposes including, without limitation, to provide better service to our customers, to comply with our legal obligations, to operate and grow our business, to improve and customize the content you see, to provide the products, services or membership benefits you request, and to contact you about special promotions and new products.

Site Use Information

Our web servers may collect the domain names of visitors to our site. This information may be aggregated to measure the number of visits, average time spent on the site, pages viewed, and so forth. Holland America Line may use this information for a variety of purposes, including to measure the use of our site, to improve our marketing and to improve the content we offer. We may share with third parties this experiential information or other data which does not personally identify visitors to our site. This might include tour or ship preferences of all visitors to our site, for example.

Use of Cookies

Our website uses "cookies" to help personalize your online experience, such as recognizing your name when you revisit, your language and country, as well as to assist us in marketing and advertising. A cookie is a text file that is anonymously placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Some cookies are deleted once you leave our website (“session cookies”), while other cookies remain after you leave our website (“persistent cookies”) so that you are recognized when you return to the website.

Cookies placed when you visit our site allow us to monitor certain statistics which help us improve our services, such as how many site visitors view certain pages on our website or receive our advertisements when visiting other websites. They also provide us information regarding which pages you visit and how you came to the site, for instance, whether you came to our site from a paid search, an advertisement, from an email we sent and so forth. We retain information collected via cookies and other technologies. If you are already in or are later added to our records, we retain this information with your other information so that we can serve you in a more customized fashion.

We also work with third parties who place advertisements about our company on the Internet. These third parties may use tracking technologies to collect anonymous but identifiable information about users who view or interact with advertisements or our website. We do not provide any personal information about users to these third parties.

Third parties may use tracking technologies, such as cookies and action tags in their advertisements. These technologies are common and used for auditing, research and reporting purposes. When you interact with, view or click on an advertisement or when you visit our website, the third party may collect anonymous but identifiable information about your actions, such as the specific ad which directed you to our site and the time and website where you saw the advertisement. Third party cookies and action tags are subject to the privacy policy of the company placing them. For information about opting out of third party cookies, you may visit the Network Advertising Initiative at click here

You also have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you will not be able to use the website.

Information You Provide to Us

You are not required to register in order to access our site. If you send us an email or register on our site we will collect the information you provide to us. Certain portions of our site are restricted to registered users or passengers with confirmed bookings. In addition, passengers with confirmed bookings checking in online will be asked to provide certain personal information. Otherwise, any personally identifiable information you provide is purely voluntary.

There are several areas on the site where you may provide personal information or will be required to register to obtain access to certain online services not available to anonymous visitors. These include My Account, Mariners, Book Online, Online Check-in, Book Shore Excursions, Order Gifts, Contact Us, or any of the places where you may email something from the website and Travel Agent Locator. Travel agents may register with Holland America Line through the Travel Agent Headquarters part of our site.

When you register on our site, you will be required to provide your email address and to select a password to be used to access your information. To access My Account you may be required to use your name, email address and/or Mariner number obtained from Holland America Line. If you want to book travel or other services through our site, you may be required to register in advance and provide a booking number in order to obtain access.

When you register we collect the information you provide, which may include your name, address, gender, birth date and email address, your telephone number, special occasion dates, leisure interests and dietary preferences, health requirements, and passport and credit card information (cardholder name, card number and expiration date) as well as emergency contact information (the name, address and telephone number of someone not traveling with you who we can contact in case of an emergency ("Web Profile Information").

Online Check-in speeds up your boarding process because information is submitted in advance. Confirmed passengers must check-in online before they begin their cruise. When you use Online Check-in you will be asked to provide some or all of the same information as the Web Profile Information (described in the preceding paragraph) for purposes of issuing boarding documents for your upcoming cruise. This information may be shared with governmental agencies including Customs or the Department of Homeland Security, with medical staff and with Holland America Line personnel. We may keep your credit card and passport information on file and on our servers to enable you to make purchases on board more easily and to facilitate your boarding procedure.

You may also choose how you would like to receive information from us: by mail, email or telephone. If you send us an email or request information we will retain your email address and use it to respond to your inquiry. We may also use your email address to provide you with information about upcoming events, cruises, special offers, packages and other information about Holland America Line.

By providing personal information through this site you explicitly agree to our collection and use of that information as described in this Privacy Policy. You agree that we may use the personal information you provide to respond to your inquiries, process orders, contact you regarding customer service, let you know about products or services which may be of interest to you or to personalize our service to meet your needs or preferences. This may involve sharing certain information with our medical staff, affiliated companies or third parties, for instance, if you require a wheelchair or have dietary preferences. You also agree that we may share your personal information with our affiliated companies and third parties as described in this Privacy Policy.

Email Promotions

You may subscribe to our email promotions program by registering on our website or within My Account. By using a password when registering, you are securing your subscription to receive email promotions. You may unsubscribe or change your email address for email promotions at any time by following the instructions mentioned within each email promotion.

Child Privacy

Because of the nature of our business, our products and services are not designed to appeal to minors, and therefore we do not knowingly attempt to solicit or receive any information from children under 13. If we have reason to believe that information is being provided by a person under the age of 13 we will not collect the information.

Access to Your Web Profile Information

You may, at any time, make changes or corrections to your Web Profile Information or preferences, or delete them, simply by visiting the My Account section of the site and providing your email address and password. At any time, you may access your My Account information to add, change or delete information by simply logging in to the My Account section using your name and password. You may also direct us to change or delete your information by fax, mail or email at the addresses and numbers provided below. You can direct us to delete your email address from our mailing list simply by following the instructions on any email you receive. We will act on your instructions promptly, but making changes or deleting information may take two weeks or more to become effective.

Disclosing Information to Third Parties

We do not sell our subscribers' information to third parties but we may share your information with our affiliated companies or with third parties as described in this Privacy Policy. We will reveal personal information to unaffiliated third parties only if: (1) you request or authorize it; (2) the information is provided to help complete a transaction for you; (3) the information is provided to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, to enforce our site's Terms and Conditions or other agreements, or to protect our rights, property or safety or the rights, property or safety of our users or others (e.g., to a consumer reporting agency for fraud protection, etc.); (4) the disclosure is done as part of a purchase, transfer or sale of services or assets (e.g., in the event that substantially all of our assets are acquired by another party, customer information may be one of the transferred assets); (5) the information is provided to our agents, outside vendors or service providers to perform functions on our behalf (e.g., analyzing data, providing marketing assistance, providing customer service, processing orders, sending emails about our products or services, etc.); or (6) to others as described in this Privacy Policy. We may also gather aggregated data about you and disclose such aggregated (but not personally identifiable) information to third parties for promotional or other purposes.

Affiliate Marketing Opt Out

  • Holland America Line is providing this notice.
  • You may limit our affiliates, our sister cruise lines in the Carnival group (Carnival, Costa, Seabourn, Cunard, P&O Cruises, Aida & Princess), from marketing their products or services to you based on personal information Holland America Line provides them. This information includes your name, your address, and your history of cruising.
  • Your choice to limit marketing offers will apply for 5 years from when you tell us your choice. Once that period expires, you will receive a renewal notice which will allow you to limit marketing offers for another 5 years.
  • If you have already made a choice to limit marketing offers from us, you do not need to act again until you receive the renewal notice. To limit affiliate marketing offers, contact us toll free at 877-425-2228.

 

TSA Notice

The Transportation Security Administration (TSA) requires you to provide your full name, date of birth and gender for the purpose of watch list screening under the authority of 49 U.S.C. section 114, the Intelligence Reform and Terrorism Prevention Act of 2004 and 49 C.F.R. parts 1540 and 1560 for all commercial air travel within, into or out of the United States which is booked on or after August 15, 2009. You may also provide your Redress Number, if available. If you book commercial air travel within, into or out of the United States in conjunction with your voyage we will request this information from you and forward it to the TSA as required by law. Failure to provide your full name, date of birth, and gender may result in denial of transport or denial of authority to enter the boarding area. TSA may share information you provide with law enforcement or intelligence agencies or others under its published system of records notice. For more on TSA privacy policies or to review the system of records notice and the privacy impact assessment, please see the TSA Web site at www.tsa.gov.

Your California Privacy Rights

Holland America Line may disclose your personal information to our affiliates or other third parties for their use in marketing to you unless you tell us not to. In order to opt out of such sharing or for further information, please write to us at Holland America Line Inc., Attn: Privacy Policy, 450 3rd Ave W, Seattle, WA 98119.

Security Procedures to Protect Information

Our site uses SSL (Secure Sockets Layer) security technology to encrypt information you provide to us through the Site, but any information you provide us by email is unencrypted. SSL is an industry-standard protocol for encryption over the internet. Data transmission over the internet is never 100% secure.

While we take steps to protect your personal information and keep it secure, you also play a role in protecting your information. You can help to maintain the security of your online transactions by not sharing your booking number or password with anyone. Holland America Line cannot guaranty the security of any information you transmit to us or from our site, and therefore you use our site at your own risk.

Inapplicability of Privacy Policies of any Linked Sites or Other Parties

Holland America Line's site may contain links to other sites such as our affiliates and third parties. This Privacy Policy only addresses Holland America Line's use and disclosure of your information collected on this site, if any. While we try to link only to sites that share our standards and respect for privacy, we are not responsible for the privacy practices of any third parties or the content of linked sites, so we encourage you to read the applicable privacy policies and terms and conditions of such parties or web sites.

Changes to this Privacy Policy

We will occasionally amend this Privacy Policy to reflect company and customer feedback and we reserve the right to make changes to this Privacy Policy at any time. The use of your information is subject to the Privacy Policy and Terms of Use in effect at the time of use. The provisions contained in this Privacy Policy supersede all previous notices or policies regarding our privacy practices with respect to this site. We post the effective date of our Privacy Policy on our site. We encourage you to check our site frequently to see the current Privacy Policy to be informed of how Holland America Line is committed to protecting your information and providing you with improved content on our website in order to enhance your online cruise planning experience. If we make material changes to this Privacy Policy we will post the revised Privacy Policy and the revised effective date on this site.

Your Comments are Appreciated

If you have any questions or comments regarding our Privacy Policy or our website, you can contact us at Holland America Line, Attn: Privacy Policy, 450 3rd Ave W, Seattle, WA 98119. This site is owned and operated by Holland America Line Inc., which controls any information submitted through this site.

Effective Date: As of January 25, 2011

® 2012, HOLLAND AMERICA LINE INC. ALL RIGHTS RESERVED