About Our Ads

Effective Date: July 2018

WE USE COMMON TRACKING TECHNOLOGIES.

We collect personal information about users over time and across different platforms and devices when you use the websites and mobile applications where this policy is posted (our "Site"). We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies. Holland America Line may participate in the Adobe Marketing Cloud Device Co-Op to better understand how you use our website and apps across the various devices you use, and to deliver tailored promotions. You can learn more about the Adobe Co-Op by visiting the Adobe Device Co-Op Privacy Controls.

WE USE TRACKING TECHNOLOGIES FOR A VARIETY OF REASONS.

We use tracking tools:

To recognize new or past customers.
To store your password if you are registered on our Site.
To improve our Site.
To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
To observe your behaviors and browsing activities over time across multiple websites or other platforms.
To better understand the interests of our customers and our Site visitors.

WE ENGAGE IN INTEREST-BASED ADVERTISING.

We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our Site, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites, on apps, or in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.

HOW DO WE GATHER RELEVANT INFORMATION ABOUT YOU FOR INTEREST-BASED ADVERTISING?

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our Sites or the platforms of others.

We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

YOU CAN CONTROL TRACKING TOOLS

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain Sites from time to time, you can visit Adobe's website. Why? Because flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy: Some websites have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our Sites may not work. If you block or reject cookies, not all of the tracking described here will stop.

Options you select are browser and device specific.

YOU CAN OPT-OUT OF ONLINE BEHAVIORAL ADVERTISING

The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. Click this link to opt out of having your online behavior collected for advertising purposes.

Some of the tracking technologies we may use do not participate in the Self-Regulatory Program for Online Behavioral Advertising. This means you will not be opted out by following the instructions above. Instead, click on the name of each tracker to get more information about how to opt-out of that tracker’s cookies: Mobify's Privacy PDF and Pinterest's Personalization and data webpage.

The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choices for the companies participating in this tool, download the AppChoices app here.

Certain choices you make are both browser and device-specific.