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When Rewarding Excellence, Your Top Performers and Valued Clients Deserve Our Signature Difference

Holland America Line Cruises... The Award They Dream About. What makes Holland America Line the perfect cruise? Holland America Line represents an ideal solution for corporate groups and organizations and offers a very attractive environment — one that often exceeds what most land-based hotels or resorts can provide. Why a cruise instead of a land destination? Cruising has broad appeal and delivers on non-tangible goals of incentives: luxurious, fun, glamorous, exotic and unique. Inclusive pricing covers all accommodations, meeting and conferences, most food, entertainment and more. As the leading premium-class cruise line, with some of the largest verandah staterooms at sea, Holland America Line offers the convenience and value of inclusive pricing and the flexibility to accommodate groups ranging from 15 to 2,650 people. A charter or incentive group cruise offers unsurpassed value by packaging airport transfers, accommodations, entertainment, food and beverages, all in one package. Plus, the unique setting of a cruise ship is perfect for a conference or corporate gathering — it is accessible, secure and suited to business and relaxation with a wide range of on-property facilities, including meeting rooms, private dining rooms, specialty restaurants, culinary arts center, show lounges and casinos.

Holland America Line has the experience and expertise to make your incentive cruise the ultimate reward. During our 140 years of history, we have catered to some of the most discriminating clientèle.

But there's another reason more companies are turning to Holland America Line for their incentive programs — quite simply, they like the way we make it all so easy. Our dedicated Charter & Incentives Team will ensure that your cruise runs smoothly. This personalized service ensures you'll always enjoy the highest levels of care and attention.

Following are some of the incentive programs we offer for recognizing or rewarding your employees, clients or group members:

  • Group Incentives that Inspire
    Whether you want to reward a sales division for reaching its target, arrange a corporate meeting or motivate your dealer distribution, Holland America Line is perfect for your group travel needs. With a minimum of 15 participants, your group will enjoy endless opportunities for recreation, relaxation and exploration. You can arrange special meetings, amenities and shore excursions for your group. For example, a Bon Voyage party in a private area on the first night of the cruise sets a tone for what's ahead, plus it gives all participants a chance to meet. Then plan a private cooking demonstration in our Unique Culinary Arts Center with our executive Chef. A fun way of getting to know each other while enjoying the food you just prepared!
  • Full-Ship Charters
    For the ultimate in privacy and exclusivity, charter a ship with Holland America Line. We can host and plan a corporate event, saving you the time and expense of sourcing hotels, plus most food and entertainment is included in the price. Our mid-size ships are the ideal size for chartering — a large group could easily charter the entire ship. Conversely, on our competitors' ships, a large group would perhaps fill only a quarter to half of the ship. Choose from a wide range of destinations including Alaska, the Caribbean, Bermuda, Canada & New England, Mexico, the Pacific Northwest and Europe. With a charter, it's all up to you. Find out more about our charters.


Incentive Groups

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How's this for an incentive reward? A week-long cruise to an exciting destination like the Caribbean, Bermuda, Alaska, Mexico, Canada & New England, or Europe. This isn't just any cruise — it's a Holland America Line cruise. With Holland America Line's corporate incentive programs, you can motivate and reward your employees, partners, clients, dealers and distributors or members with an unforgettable cruise vacation that combines exciting destinations around the world, elegant and spacious ships, relaxing days at sea and gracious service.

Holland America Line's Incentive Choice takes corporate group travel to a new level. Incentive Choice offers an array of inclusive amenities all at a great value. In addition to the complimentary Incentive Beverage Package, you may choose from a selection of rich amenities that will enhance the cruise experience for the individual and the group alike.

Teaming up with Holland America Line gives you all of these advantages:

HAL Incentive Choice:

  • Special group pricing with attractive discounts in our Suites, Verandah and Ocean-view staterooms
  • Incentive Beverage Package:
    • Unlimited fountain beverages, Explorations Café non-alcoholic coffees and complimentary wine with dinner each night (Explorations Café beverages limited to non-alcoholic selections; wine with dinner limited to one bottle of house wine per stateroom per night.)
  • Plus choice of 2:
    • Bon Voyage Sparkling Wine – one bottle per stateroom
    • Bon Voyage Chocolate-dipped Strawberries – one plate per stateroom
    • Complimentary Photo (10x7) – one per stateroom
    • Selection of Deluxe Canapés – one per stateroom
  • Plus choice of 1:
    • Pinnacle Grill Dinner per guest
    • Internet Café Package — 100 minutes including access fee — one per stateroom
    • Group Cocktail Party (one hour standard with hot hors d’oeuvres per guest)
  • A generous cancellation and attrition schedule


Full-ship Charters

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Charters are the ultimate extension of Incentive Travel. Why? Because they are used as a tool to help increase sales, provide a long-term impact, motivate employees, enhance teamwork and increase employee/customer loyalty.

When you charter a ship with Holland America Line, you'll virtually have control of the entire ship, including the onboard activities, shore excursions and itinerary (within reason, of course). For example, a corporate or team flag can even be flown from the ship's masthead. From corporate logo ice carvings to Olympics on the beach at Half Moon Cay, our Top-rated private island in the Bahamas a Holland America Line charter is in a class by itself.

The size of our ships (ranging from 835 to 2,650 guests) makes an exclusive charter easy to achieve on Holland America Line ships — especially when compared with the ships of most of our competitors.

With a Holland America Line charter, you'll experience the ultimate corporate function. You can bet that your employees or clients will be talking about their run of the ship for years to come. Even the business functions held on board will be relived many times with friends, family and business associates.



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Meeting Facilities and Event Venues

Your Reward Goes Further With Holland America Line

Whether you wish to reward a sales division for reaching its target or simply would like to arrange a corporate meeting, dealer or client gathering, Holland America Line provides the perfect solution. Your group can look forward to new adventures in a new destination each day — a dynamic setting that meshes perfectly with your group and your needs.

And, because you're on a Holland America Line cruise ship, you can conduct a professional presentation in state-of-the-art facilities in the morning, then enjoy endless opportunities for rest, relaxation or recreation in the afternoon and evening. You'll have everything at your fingertips — without having to lift a finger.

Meetings and Conference Rooms

Although the focus of an incentive cruise is on fun and relaxation, meetings are often scheduled on board. Holland America Line ships can accommodate meetings of all sizes. There is no additional charge for meeting rooms. We have public rooms that can accommodate up to 908 at one time, as well as smaller breakout rooms. You'll find everything you need to host any type of function, with a variety of meeting rooms, including theater-style, breakout rooms and private dining rooms. To enhance your presentations, these rooms include state-of-the-art multimedia equipment such as microphones and sound systems as well as advanced light and video systems.

Meeting options include:

  • Microphone and sound systems
  • Podiums
  • Flip charts with pads and pens
  • Advanced light, sound, and video systems
  • Coffee, ice water, tea, and juices
  • Audio-visual technical support



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Planning Your Incentive Cruise or Charter

Want To Exceed Expectations? There's nothing like a Holland America Line cruise to help you do just that. Our expertise — combined with our elegant cruise ships — will give your group an experience they will never forget. And planning an event has never been easier — we'll handle every organizational detail, no matter how large or small your group.

One of the best things about choosing a Holland America Line cruise for your incentive travel is that there are so many cruises to choose from. Our 7-day cruises are the ideal length for incentive rewards. And you can select from in-demand destinations such as the Caribbean, Bermuda, Alaska, Mexico, Canada & New England, and Europe. No matter where you cruise, your ship offers all of the amenities and services of a fine resort, 24 hours a day.

Here are some examples of our destinations, shore excursions and itineraries to give you an idea of how easy it is to host your corporate event aboard a Holland America Line ship. As you'll see, no two days are alike — the adventure never ends. This is a getaway that your employees, clients or group members are sure to remember — and appreciate.

Group Shore Excursions

Holland America Line offers Shore Excursions tailored to your group's special needs. You can create a memorable experience for your group — whether some members want to explore the rain forest of a Caribbean island by mountain bike, float through the world-famous Chilkat Bald Eagle Preserve in Alaska, or enjoy a beach horseback ride on the pristine waters of the Sea of Cortez — we've got you covered. Tell us your special interests, and we'll create a shore excursion to fit your needs.


Group Shore Excursions

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Holland America Line's knowledgeable and creative Group Shore Excursion Specialists have a worldwide network of innovative, award-winning tour operators at their fingertips to develop a program to meet your needs. Whether your group wants an off-the-beaten-path eco-tour, a culinary delight, or a more traditional sightseeing tour, we can create and deliver the perfect experience for groups of 30 or more on the same shore excursion.

You can browse from thousands of published tours for suggested ideas that span the globe: South America, Alaska, Caribbean, Bermuda, Panama Canal, Hawaii, Mexico, Canada, Europe, Africa, the Asia and Pacific. Browse our published tours now to start getting ideas.

Why book a Group Shore Excursion with Holland America Line?

  • Creative team of experts with strong global knowledge.
  • We create a unique experience customized to the interests or affinity of your group.
  • Simply book a published shore excursion, ensuring your group is on the same tour or we can create a unique tour for your group with net prices.
  • Problem-free tour arrangements and dedicated group liaison on board.
  • Language-specific guides available.
  • We’ll work within your budget.
  • Onboard Shore Excursion staff will assist all Holland America Line–booked groups and are in constant contact with our tour operators in case of any emergency or delays.
  • Priority tour dispatch for groups booked with us, especially beneficial in tender ports.
  • Exclusive motor coaches for your group; providing quality, comfortable, clean and safe transportation.
  • If a port is missed for any reason, a full refund will be given on the missed tour.
  • If the ship is late arriving into port and delays a tour departure, the onboard staff will contact the tour operator to make alternative arrangements.
  • Excellent service and quality tours at competitive rates.

How do I book a Group Shore Excursion?


Fleet Fact Sheet

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Contact Us

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For more information/assistance with planning an incentive group or charter, use the e-mail form below. You may also contact our Charter & Incentive Sales Department at 1‐800‐445‐3731 (in the USA or Canada) or HAL_Charters_& We're committed to responding within one business day.



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Q: What is an "incentive" group?

A: An incentive group is a group in which the participants receive an award, such as a cruise, for being a top achiever in a company or organization, usually during a specific sales period. In the case of a cruise, an incentive group is also distinguished by the fact that the employer or organization pays for all participants' expenses.

Q: What is the minimum number of guests I need in order to book an incentive group on a Holland America Line cruise?

A: You need a minimum of 15 paying guests to enjoy the benefits of Incentive Choice.

Q: Is there a maximum number of guests for an incentive group with Holland America Line?

A: Holland America Line's current policy restricts each group to a maximum of 50 percent of the ship's lower berth capacity. This allows all of our valued guests to enjoy the same premium onboard experience that Holland America Line is known for.

Q: What are some of the benefits of booking an incentive group?

A: Some of the many benefits of booking an incentive group include confirmed stateroom assignments, confirmed dining, and committed pricing up to three years in advance of a cruise, once a contract is signed.

Q: What additional amenities do I receive when I book an incentive group?

A: See the Incentive Groups tab to learn all about Holland America Line Incentive Choice.

Q: I'm not certain which employees will receive the cruise award. When do I need to provide names of the participants of an incentive cruise?

A: We do not require names of participants until 70 days prior to the cruise sailing.

Q: What can Holland America Line do to make my group feel special on a large ship?

A: From your first meeting with our Hotel Director and the ship's senior staff before the ship sails, you will know that your incentive group will receive our undivided attention. From special decorations to custom ice carvings of your company logo, your group will certainly feel recognized.

Q: Can our group do an exclusive or customized Journey Ashore™?

A: Yes. Our dedicated Journeys Ashore staff will work with you to set up exclusive, customized tours prior to the sail date. Please plan a minimum of 30 days' notice for these special tours. Once onboard ship, our published tours can also be arranged for larger groups, but to avoid the disappointment of a sold out tour or the lack of transportation available in port, we strongly recommend booking Journeys Ashore in advance. You can contact the Group Journeys Ashore desk directly at 1‐888‐253‐4780.

Q: What types of onboard arrangements are offered for incentive groups?

A: We can offer anything from a simple meeting to a grand awards ceremony or even "Beach Olympics" on our private island — Half Moon Cay — in the Bahamas. Or, for example, we can arrange a private tour of our impressive kitchen facilities, as well as a demonstration in our culinary arts theater with our executive chef. As you can see, there are many ways that we can arrange special onboard events for your group.

Q: Do your ships have adequate space to hold group meetings?

A: With sufficient notice, all of our ships have ample space to accommodate meetings for any group size. We will work with our cruise staff onboard the ship to change the daily programming to accommodate your group's needs.

Q: How do your meeting facilities compare to those at a hotel or resort?

A: We have a full range of the latest A/V equipment available to you, often at no cost or at a minimal cost. Our state-of-the-art showrooms enable you to hold a presentation, awards ceremony or annual business review in elegant and comfortable surroundings. Our full-time, onboard stage technicians will be available to ensure that your event runs as smoothly as possible.

Q: Is there a charge for meeting space and A/V equipment?

A: All of our meeting rooms, including showrooms with seating for up to 908 people, are provided on a complimentary basis to incentive groups. There is a nominal charge for the use of onboard A/V equipment.

Q: Why charter a ship? What are the key benefits? And who charters them?

A: Full-ship charters offer you exclusivity, innovation and team-building opportunities like no other corporate program. Imagine your company flag flying at the top of your own ship's mast as it sails from port on the first day of the cruise. Consider the pride and prestige for your employees as your organization's top achievers spend a week together sharing meals, games, Journeys Ashore and custom entertainment. Ships are chartered by all types of groups, including organizations with 800 or more participants, to many different lifestyle groups and associations.

Q: Can you customize an itinerary?

A: Yes. If you charter a ship, we will work with our team of deployment planners to create a unique itinerary for you.

Q: What is included in the charter hire price?

A: Everything — just like a typical cruise. Items of a personal nature, such as specialty restaurant dining, spa or salon services, Journeys Ashore, certain beverages, casino chips and Internet services are not included.

Q: What is the payment policy for a charter?

A: Holland America Line requires a 10 percent non-refundable cash deposit with an irrevocable Letter Of Credit for the balance due within 30 days of signing a Charter Party Agreement. Subject to Holland America Line approval of alternative financial instrument, a letter of credit may not be required.