It’s time for Holland America Line’s shipboard uniforms to hit the runway! New uniforms that were co-designed by Cintas received the Image of the Year (IOY) Award in the cruise line category at a ceremony in Las Vegas, Nevada, earlier this month.
Presented by the Image Apparel Institute, a division of the North American Association of Uniform Manufacturers & Distributors (NAUMD), the IOY Awards recognize fashion, function, creativity and innovation. The awards are given each year at NAUMD’s annual conference and expo.
The uniforms recognized by NAUMD were designed for dining room stewards, dining room runners, wine attendants, stateroom attendants and housekeeping attendants. They were rolled out earlier this year.
“The crisp new designs are a reflection of the gracious, elegant style of Holland America Line. The new pieces are both practical and professional and enable our crew members to comfortably deliver world-class service while maintaining a fashionable appearance.” — Hart Sugarman, Holland America Line’s deputy director, housekeeping operations
Working closely with Cintas designers, Sugarman’s goal was to make the uniforms more fashionable than the traditional cruise uniform. Cintas made a shipboard visit to discuss the wants and needs of department heads and crew members so they could design uniforms that brought together all the necessary elements.
Holland America Line has earned IOY Awards on two previous occasions: in 2009 for the Tamarind restaurant uniforms and in 2011 for the Master Chef Room uniforms. Both times, HAL partnered with Omega Uniform Systems on those designs.
Every Holland America ship sails with a full complement of professional tailors and a fully equipped tailor shop. Everything the tailors need — a full set of patterns, fabrics, buttons, zippers, sewing machines, hemmers, buttonholers — is right on board to make sure that the staff are kept looking their best in their smart uniforms.
Which new uniform is your favorite? Tell us in the comments below!