Holland America Line launched three new commuter “ships” Monday, Jan. 9, that will run on the Sound Transit Light Rail System in Seattle. The trains, which are wrapped to resemble Holland America Line’s newest ship, Koningsdam, will cruise the tracks through April 2017 when the summer cruise season to Alaska begins from the Port of… read more of “All Aboard! Get…”
Holland America Line is unveiling an integrated communications program that promotes travel as a positive force in changing perspectives and inspiring shared humanity. The multimedia campaign invokes travel as having the “Power to Change the World” and will appear in broadcast advertising, social media, web-based media, sales initiatives and marketing collateral materials beginning in early January.
Holland America Line is amplifying its destination immersion experiences with the launch of Explorations Central, or EXC, as it will be called. The multifaceted EXC experience combines a wide array of indispensable travel resources with enrichment opportunities for guests that make their travel experience more engaging, vivid and meaningful.
In 2017, Holland America Line will celebrate the 20th Anniversary of Half Moon Cay, its award-winning private island paradise in the Bahamas. To commemorate the event two decades in the making, the premium cruise line is introducing a new Lobster Shack eatery, as well as several island updates and upgrades that were in place for the first ship call in early November.
Holland America Line’s annual “View & Verandah” promotion is back, and this season travelers who book select 2017 and 2018 cruises and Alaska Land+Sea Journeys receive a variety of perks that make it easier to experience a dream vacation. Guests who book one of the eligible voyages by Feb. 28, 2017, will receive a stateroom… read more of “View &…”
Guests on Holland America Line ships can now experience more of the world’s natural wonders, test their knowledge of our planet and participate in some family-friendly competition through the cruise line’s exclusive partnership with BBC Earth.
Holland America Line was presented with an Alyeska Award by the Alaska Tourism Industry Association for the cruise line’s new Denali Square complex in the heart of McKinley Chalet Resort. Bill Fletcher, Holland America Line’s director of Alaska sales, marketing and planning, accepted the award at ATIA’s annual banquet in Anchorage, Alaska.
Holland America Line President Orlando Ashford was honored by Bethune-Cookman University at the fourth annual Mary McLeod Bethune Legacy Awards Gala in Daytona Beach, Florida, Wednesday, Oct. 20, 2016. Ashford, who received the Leadership Award, was recognized for his dedication and continuous contribution to education and the community.
