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Official Christening of ‘Signature’ Tulip at Keukenhof Gardens

In celebration of our 140th anniversary, an official christening of the new Holland America Line “Signature” tulip took place in the Netherlands on Friday, April 19 at the world-famous Keukenhof Gardens.

Holland America Line President and CEO Stein Kruse participated in the ceremony along with the President of the Board of Directors of Keukenhof Walter Jansen and Master Grower Jan Pennings.

HAL President and CEO Stein Kruse.

HAL President and CEO Stein Kruse.

A white-petal variety with delicate fringed petals was chosen to honor our company that was founded at Rotterdam, the Netherlands, April 18, 1873, as a trans-Atlantic cargo and passenger shipping company.

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From left: Master Grower Jan Pennings, HAL President and CEO Stein Kruse and President of the Board of Directors of Keukenhof Walter Jansen.

From left: Master Grower Jan Pennings, HAL President and CEO Stein Kruse and President of the Board of Directors of Keukenhof Walter Jansen.

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From left: HAL's Vice President International Sales, Marketing and Planning Joe Slattery, President and CEO Stein Kruse and Senior Director Sales Nico Bleichrodt.

From left: HAL’s Vice President International Sales, Marketing and Planning Joe Slattery, President and CEO Stein Kruse and Senior Director Sales Nico Bleichrodt.

In a November 2012 ceremony, Holland America Line “Signature” tulip bulbs were handed over from the grower near the windmill at Keukenhof that Holland America donated in 1957. In December, bulbs were planted at our Seattle headquarters and our Southampton, England, office.

Known as the Garden of Europe, Keukenhof is the world’s largest flower garden, located in Lisse, the Netherlands. Approximately 7 million flower bulbs of 1,600 varieties are planted annually at the park. The Keukenhof is only open for two months each year, from March 21 through May 20, and attracts more than 800,000 visitors from around the world. For more information visit: http://www.keukenhof.nl.

5 Comments
  • Liz

    How do we order these lovely and very special tulips? (blulbs)

  • Sasha

    What a beautiful flower!

  • Annemarie

    I’m with Liz, I would love some of these in my garden.

  • Fatima

    I have never seen anything like it before, how beautiful. I would love to have some in my garden.

  • Julie

    Fatima, you can enter the “Tulip Tuesday” Twitter sweepstakes next Tuesday if you are on Twitter! Check out the post we did yesterday explaining how to enter! Julie, HAB editor

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