Holland America Group CEO Stein Kruse presented a check for $25,000 to Seattle Children’s Hospital’s Uncompensated Care Fund Saturday, Sept. 27, 2014, at the Seattle Mariners home game at Safeco Field. The company made the donation as part of its partnership with the Seattle Mariners Major League Baseball team and their “K’s for Kids” program that debuted during the 2014 baseball season.
With “K’s for Kids,” each strikeout (represented as a “K” on the score card) recorded by a Mariners pitcher at Safeco Field throughout the season earned a cash donation from the cruise line to Seattle Children’s. Kruse was joined on the field during the check presentation by 14-year-old Seattle Children’s patient Jake Finkbonner and his family and the Seattle Mariners’ Major League Baseball All Star and Cy Young award-winning pitcher Félix Hernández.
“It is rewarding to partner with the Seattle Mariners, who prioritize giving back to the community as we do, and we’ve eagerly been following the season in anticipation of today’s presentation,” said Kruse. “The Seattle Mariners earned this donation for Seattle Children’s with 667 strikeouts at home this season, and it was an honor to share the field with a young man as courageous and inspirational as Jake.”
For the past three years, Holland America Line and the Mariners have maintained a partnership that, in addition to a corporate sponsorship, includes community-based programs. The cruise line sponsors “Get Well Tours” to area hospitals and donated two cruises for raffle at the annual Fan Appreciation Night, on Friday, Sept. 26.
“Holland America Line has been a tremendous supporter over the past three years, and their “K’s for Kids” donation is a very special and meaningful piece of the partnership,” said Bob Aylward, executive vice president of corporate business for the Seattle Mariners. “We know that Seattle Children’s will greatly benefit from the generous donation made during Saturday’s game.”
Holland America Line Get Well Tours
Holland America Line is the presenting sponsor of the Seattle Mariners Get Well Tours, visits to area hospitals by Mariners players and the Mariner Moose where children receive photos and autographs. They also get a Holland America Line–branded sports bag filled with Mariners and baseball-related items such as replica baseballs and a Mariner Moose toy.
Holland America Line Fan Appreciation Night
Holland America Line is the presenting sponsor of the annual Fan Appreciation Night celebration at Safeco Field. This year the event was held at the Sept. 26 home game. Fan Appreciation Night is a celebration of the loyalty and support of Mariners fans with random drawings for prizes throughout the game. As part of its sponsorship, Holland America Line provided two cruises which were given away to lucky fans.
Human Rights Campaign Gala
Holland America Line is a proud corporate sponsor of Human Rights Campaign (HRC). HRC is America’s largest civil rights organization working to achieve LGBT equality. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBT citizens and realize a nation that achieves fundamental fairness and equality for all. Representing Holland America Line at this year’s gala were Eva Jenner, vice president of sales, and her husband Alika; Gerald Bernhoft, director Mariner Society; Jack Littlemore, director revenue management, and his wife Kate; and Greg Crick, director planning and administration, and his partner Kip White.
HRC hosted the annual Seattle gala in September at the Seattle Sheraton. This year the guest speaker was actor Joe Manganiello from “True Blood,” accompanied by actress Sofia Vergara. Past special guest speakers at Seattle’s HRC galas have been President Bill Clinton, actress and comedian Lily Tomlin, World Figure Skating Champion and Olympic Medalist Johnny Weir, actor Wentworth Miller, and actress and comedian Sandra Bernhard.
Each year, Holland America Line hosts more than 25 shipboard charity luncheons for nearly 5,000 guests in its homeport cities. In addition, Holland America Line and its corporate foundation’s charitable-giving programs provide cash sponsorships, in-kind donations, free- and reduced-fare cruise donations for nonprofit fundraising events, donations of usable shipboard items around the world, employee volunteerism and other philanthropic activities.