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Orlando Ashford Recognized by Black Enterprise Magazine as a Top Executive in Corporate America

Holland America Line President Orlando Ashford has been named to the prestigious list of executives on Black Enterprise’s 2017 Most Powerful Executives in Corporate America. The listing is featured in the November/December issue of the publication.

Ashford joins an impressive collection of executives that includes Arnold Donald, CEO of Carnival Corporation, the world’s largest cruise company and parent of Holland America Line, as well as Julia Brown, chief procurement officer for Carnival Corporation.

“The Black Enterprise Most Powerful Executives in Corporate America is a who’s who of prominent African American leaders who are vital to the management of corporations with significant U.S. operations,” said Earl G. Graves, Jr., president and CEO, Black Enterprise. “Orlando’s leadership has initiated a successful and ongoing reinvigoration of the Holland America Line brand by redefining the onboard experience and embracing a responsibility to help shape the perspectives people gain from travel.”

“I am humbled by the recognition given to me by Black Enterprise magazine, and it is a privilege to be honored among such a distinguished group of recipients,” said Ashford. “I am a firm believer that travel opens minds, builds connections and inspires shared humanity between our guests, employees and the many cultures we explore around the world. This is our guiding principle and it is increasingly important for us all to foster a greater understanding of our differences and become ambassadors for each other.”

Ashford holds additional notable honors, including Savoy magazine’s list of Top 100 Most Influential Blacks in Corporate America; a Travvy Award for Most Innovative Executive, Mid-sized Cruises from travAlliancemedia; the 2016 Leadership Award from Bethune-Cookman University; and the 2017 StreetWise Champion by StreetWise Partners, the only stand-alone mentoring program in the country that focuses on workforce development.

An accomplished author, Ashford’s book “Talentism” addresses the global disconnect between available jobs and the millions of eligible workers.

Ashford is on the Board of Directors for ITT Corp., Chairman of the Board for the Executive Leadership Council, a founding board member of Positive Coaching Alliance’s Seattle chapter and a Washington Roundtable member. He is a Purdue University School of Technology Distinguished Alumnus.

Ashford, an active cruise industry executive, recently delivered the keynote addresses at the Society of American Travel Writers convention in Portland, Oregon, and the Florida-Caribbean Cruise Association’s conference in Mexico.

  • PatriciaB

    Congratulations, Mr Ashford

    As long time HAL cruisers we find it interesting and instructive to watch you at the helm. Your leadership is bringing new directions, new features: all adding to our enjoyment of our HAL cruises.

    Thank you for your diligence and professionalism.

  • John L Rotante

    I just read that HAL is expanding Panama Canal and Mexico cruises in 2019. As a former Advertising Executive at Travel Agent Magazine, please consider re-positioning some of your cruise ships to New York City! Years ago, we booked groups on the original Volendam and Veendam twins from here. As NY is the cultural capital and most sophisticated city in the United States, I often wonder your company’s logic, which portrays culinary and cultural experiences, ignoring this city. The last HAL cruise I took from NYC was to Hamilton, Bermuda in 2010. And in the Transatlantic era, HAL ships used NYC as major embarkation port. As with many travel agents, you are regarded as superior to Princess and Celebrity, yet only TWO cruises call here through the end of this year. Please consider 2020 to expand your presence in New York City! Thanks, John Rotante

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