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Holland America Line Celebrates Earth Day with Renewal of MCI Partnership

In recognition of Earth Day, Holland America Line is announcing the renewal of its partnership with Marine Conservation Institute. The partnership with the Washington State–based organization began in 2010 with the “Our Marvelous Oceans” program, and will continue with the signing of a new three-year agreement that runs through 2016.

The goal of “Our Marvelous Oceans” is to foster greater understanding of the marine environment through guest and staff education and commitment to sustainably sourced seafood on shipboard menus. The partnership also includes a new “Saving the Ocean’s Gems” program to be rolled out in fall 2013 that promotes Marine Protected Areas — parts of the ocean set aside to protect endangered species, special habitats and/or cultural heritage sites — especially along the ships’ itineraries.

Holland America Line strives to ensure that seafood menu selections served are responsibly sourced, promoting the continued viability of fish species essential to a biologically diverse marine environment. The Marine Conservation Institute determines the sustainability of a particular seafood item by referring to well-established seafood sustainability ratings. They then apply their professional expertise and judgment to confirm the sustainability of the selection.

The educational element of the “Our Marvelous Oceans” program is rich in content. A video series broadcast on all Holland America Line ships and on the line’s websites introduces ocean issues and highlights important marine conservation topics that relate to the ships’ itineraries.

As part of the lines’ onboard enrichment programs, Marine Conservation Institute board members, executives and staff present lectures and conduct question-and-answer sessions on select itineraries, creating an opportunity for guests to interact with and learn from world-class scientists.

With the new “Saving the Ocean’s Gems” focus, Marine Protected Areas in and near the lines’ most traveled itineraries will be identified, and Holland America Line will work with Marine Conservation Institute to provide enrichment opportunities for guests to learn more about the areas.

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