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First Filson Alaska Retail Pop-Up Launches at Denali Square

Holland America Line guests on Alaska Land+Sea Journeys will be able to shop at an exclusive Filson pop-up store that will open at Denali Square in time for the summer 2017 cruise season. Located at the McKinley Chalet Resort in Denali National Park, Filson’s first Alaska outpost will feature a variety of items that are ideal for guests on this unique overland adventure.

Seattle-based Filson, the Pacific Northwest’s outdoor outfitter since 1897, is moving into the space and will be offering a custom collection of its core line of outerwear, bags and accessories, in addition to an expanded collection of hats, T-shirts and lightweight shirts for the outdoorsman. Filson will be located among the retail shops that offer local goods, as well as an artist-in-residence cabin where Alaska natives and local artists display and discuss their work.

“When enhancing Denali Square it’s important that we keep the retail shops authentic to the region, and Filson is a perfect fit because our two brands share a passion for Alaska and Yukon exploration, and we both represent quality and value,” said Orlando Ashford, president of Holland America Line. “The Filson collection is right on target for our guests, and we’re excited about the potential of this relationship.”

Filson began by outfitting prospectors headed for the Yukon. Holland America Line – celebrating 70 years of taking guests to Alaska – retraces the route of the Klondike Gold Rush stampeders today on exclusive Land+Sea Journeys. By combining a three-, four- or seven-day Inside Passage or Glacier Discovery cruise with in-depth overland tours to the Yukon and Alaska’s interior, the Land+Sea Journeys offer the only seamless way to follow the entire Klondike route from the Pacific Northwest, cruising up the Inside Passage and then taking guests over the mountains at Skagway to follow the Yukon River to the gold fields of Dawson City.

“Alaska has always been the ultimate proving ground for Filson products, since we began by outfitting prospectors during the 1890’s Alaska gold rush,” said Steve Bock, Filson’s chief executive officer. “We’re excited to showcase the full functionality of the brand in such a natural environment and partner with Holland America Line to introduce it to their guests.”

Filson’s Seattle store.

Established in Seattle in 1897 to outfit prospectors headed for the Yukon, the company’s 120-year legacy is built upon its reputation for honesty, quality and durability. Filson’s long-lasting gear is the choice of explorers, adventurers, ranchers, hunters, anglers, engineers and anyone with a passion for the outdoors. Over a century after its founding, the Filson headquarters remain in Seattle.

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