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140 Years Young: Fine Art Goes High Tech on the High Seas

Waterford Crystal - Westerdam artium

Waterford Crystal - Westerdam artium

July 30, 2006: Featuring the world’s most extensive shipboard art collection, Holland America debuts self-guided art tours using handheld iPod devices. Available feetwide, tours cover the unique art and antique collections, together valued at tens of millions of dollars. This is the first time a cruise line offers museum-quality self-guided tours to its guests.

Recognizing the interest the tours have to art aficionados as well as on board cruise guests, the art tours became available for download on iTunes as free podcasts in February 2007, another industry first.

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