Holland America Blog Wins One of Eight HAL ‘Travel Weekly’ Magellan Awards
Travel Weekly magazine announced the recipients of its 2014 Magellan Awards, and Holland America Line received eight of the prestigious honors. The line won five gold awards in the following categories:
- Blog: Holland America Blog
- Restaurant Design: Canaletto Small Plates
- Television Commercial: for “Breathtaking Meet Impeccable”
- Direct Mail: 2014 Winter Mariner Magazine
- Advertising/Marketing Campaign: Discover HAL’s Alaska.
Three silver awards were bestowed on the line in these categories:
- Entertainment: B.B. King’s Blues Club program
- Direct Mail: Holland America Line Cruise Atlas
- Premium Ship: ms Noordam.
The Magellan Awards honor a broad range of industry segments, including hotels and resorts, travel destinations, cruise lines, online travel services, airlines and airports, travel agents/agencies, tour operators and car rental companies. Entries are evaluated by a panel of respected travel industry professionals against standards of excellence established by Travel Weekly, which has been published since 1958 and is written for U.S. travel agents, tour operators, corporate travel executives and travel industry suppliers.
The Holland America Blog took home a gold in the category of Blog. As loyal readers know, the Holland America Blog is designed to provide unique insights into every aspect of the company and features regular posts written by company executives, shipboard officers and guests that cover a wide variety of topics. The cruise diaries chronicle a voyage from the eyes of a guest, while the Captain’s Logs see the cruises from the eyes of our masters. On the blog visitors can learn more about special programming like “Dancing with the Stars: At Sea” or the Culinary Arts center, and so much more.
Taking home a gold award in Restaurant Design for Canaletto Small Plates, the alternative Italian eatery recently introduced a “small plates” course in addition to the pasta and large plates. With several new dishes, the variety of options encourages guests to share their plates, as is often done in the Italian culture.
Holland America Line’s marketing and advertising efforts took home three gold awards. The gold award for Television Commercial for the “Breathtaking Meet Impeccable” campaign honored the spot that shows off the line’s premium shipboard experience combined with its global itineraries. A gold in Direct Mail was earned for the 2014 Winter Mariner Magazine edition, a high-end glossy publication for members of the line’s past-passenger loyalty program. The gold for Advertising/Marketing Campaign was earned by the Discover HAL’s Alaska program that communicated through brochures, advertising, posters, postcards, social outlets and more that there is no better way to experience the wonders of the Great Land than with Holland America Line.
The “Breathtaking Meet Impeccable” campaign won a gold Magellan Award.
The silver award–winning B.B. King’s Blues Club is on six ships in the Holland America Line fleet. World-class musicians from the B.B. King’s Blues Club Band create a dynamic energy in the ships’ Queens Lounge that has been transformed with a special stage and portraits of the blues guitar legend, illuminating the prominence of Memphis blues and its influence on everyone from Sam & Dave and Otis Redding to the Rolling Stones and Neil Diamond.
Holland America Line’s silver-winning Premium Ship ms Noordam exemplifies the classic style of cruising with contemporary amenities and modern enhancements. The newest addition is the B.B. King’s Blues Club at sea that replicates the soulful club’s namesake on land. The ship also features the line’s signature Pinnacle Grill alternative restaurant, Canaletto restaurant, Digital Workshop powered by Windows, the Culinary Arts Center presented by Food & Wine magazine, the pampering Greenhouse Spa and Salon, and more.A silver award was earned in the Direct Mail category for the Holland America Line Cruise Atlas. A compendium of itineraries, amenities and ship information, the 2014-15 cruise atlas featured stunning photography, descriptive copy, detailed maps and an abundance of information to put everything in one place for the excited cruiser.
Since 2008, Travel Weekly has been recognizing excellence in travel with the annual Magellan Awards, and Holland America Line has received more than 40 awards in various categories since the Magellan Awards’ inception.
Congratulations to all winners!
If you could give Holland America Line any award, what would be it? Would it be best in Alaska? Best for romance? Best for culinary excellence? Tell us below!
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