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From the Executive Office


At Holland America Line, we believe travel has the power to change the world. We consider it our higher purpose to help make the world a better place through opening minds, building connections, and inspiring a shared humanity.

For more than 140 years, Holland America Line has been a recognized leader in cruising. If you are looking for some of the most spacious and comfortable ships at sea, award-winning service, exquisite dining, extensive activities and enrichment programs and compelling worldwide itineraries, you've come to the right place.

Our fleet of 14 modern classic ships offers more than 500 sailings a year visiting all seven continents. Cruises include both popular and less-traveled ports in the Caribbean, Alaska, Europe, Mexico, South America, the Panama Canal, Australia, New Zealand and Asia — as well as unique voyages to the Amazon, Antarctica and our extended Grand Voyages.

Holland America Line is proud of its environmental program. The company earned its initial ISO 14001 certification in June 2006. As the internationally recognized standard for environmental management, ISO 14001 encompasses virtually every aspect of our ships' operations. Holland America Line has been recertified to meet that standard again and again — demonstrating our belief that the safeguarding of our guests, crews, ships and the environment in which we live and operate is not only the right thing to do, it is essential to the successful conduct of our business.

As part of our collective social responsibility, the company, employees, and guests have joined together to give back to communities and organizations around the world. Whether it's donating shipboard items to an orphanage, cleaning up a neighborhood park, walking 5K onboard to raise funds for cancer research, or donating money to disaster relief, Holland America Line and our employees share time and resources to make a difference.

Every Holland America Line employee is committed to providing a truly extraordinary experience for our guests. We look forward to welcoming you aboard.

Photo of Orlando Ashford
Orlando Ashford



Mission & Values

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Code of Conduct

Our Mission

Through excellence we create once-in-a-lifetime experiences, every time.

Uncompromising Commitment to Safety and Sustainability

  • We have a great responsibility to safeguard the well-being of people and the oceans we sail upon. Ongoing training and adherence to rigorous standards are vital to preserving and protecting our guests, our employees and the environment.

Focus on Performance and Results

  • The foundation of Holland America Line's success always has been and continues to be a focus on performance and results.

Committed to Service Excellence

  • Striving for and achieving excellence in all aspects of company operations is a key ingredient of our culture and our success.

Integrity, Honesty and Ethics

  • Integrity, honesty and ethics guide Holland America Line on all levels, from individual employees to the company as a whole. We not only do things right, we do the right things.

Team Together, Team Apart

  • As a global company, Holland America Line is challenged by the many miles that separate the parts of our team. With employees located throughout the world, we are committed to working together and sharing a common goal and vision.

Embrace Change and Improvement

  • We must change and evolve in order to remain viable and competitive.

Maintain Optimism and Perspective

  • We strive to recognize the valuable contribution of our employees and embrace their diversity as we make every effort to strike a positive and healthy balance between personal life and professional goals.


Awards & Accolades

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We are proud to share some of the organizations and publications which have honored us with awards and accolades.
Cruise Critic 2016 logo

#1 Preferred Cruise Line

Portrait of Affluent Travelerssurvey: Yesawich, Pepperdine, Brown & Russell


Consistently Among the Highest-rated Cruise Lines

Condé Nast Traveler Readers’ Choice Awards

Travel + Leisure World’s Best Awards


Highest-rated Premium Cruise Line

Condé Nast Traveller UK Readers’ Travel Awards


International Five Star Diamond Award

The American Academy of Hospitality Sciences


High Deluxe Five-Star-Plus Rating

World Ocean & Cruise Liner Society


Best Overall Cruise Value (21 consecutive years)

World Ocean & Cruise Liner Society, Ocean & Cruise News


Best Private Island — Half Moon Cay (13 years), Best Private Island Cabana — Half Moon Cay, Best Alaska Itineraries, Best Central America Itineraries,

Best Canada/New England Itineraries, Best Shore Excursions,

Best Overall Facilities for Physically Challenged Passengers

2013 Porthole Cruise Magazine Readers' Choice Awards


Best Cruise Line Chef:  Master Chef Rudi Sodamin, Best Onboard Art Collection

Porthole Cruise Magazine Editor-in-Chief Award

Best Dining Experience, Master Chef’s Table
2014 Porthole Cruise Magazine Editor-in-Chief Award 


Best Shore Excursions, 2011

Cruise Critic Editors’ Picks Awards (US)


Best Overall, Mid-Sized Ship for ms Noordam; #1 Best for Fitness, Mid-Sized Ship for ms Westerdam; #1 Best Shore Excursions, Mid-Sized Ship for ms Westerdam;  #1 Best Cruise to Alaska for ms Volendam; #1 Best Cruise from the West Coast for ms Westerdam

2013 Cruise Critic Cruiser's Choice Awards (US)


#1 Best Alaska Cruises, #1 Best Cruises from West Coast, #1 Best Cabins for ms Amsterdam; #1 Best Embarkation for ms Ryndam (mid-sized ships)

2012 Cruise CriticCruiser's Choice Awards (US)


Best Cabins

Cruise Critic Editors’ Picks Awards (UK)


#1 Fitness for Volendam; (mid-sized ships)

2012 Cruise Critic Cruiser's Choice Awards (UK)


Among the Best Cruise Ship Spas

2013 SpaFinder Readers’ Choice Awards


Green Planet Award

Kuoni Switzerland for outstanding environmental standards


Gold Medal: Eco-Friendly "Green" Cruise Ship, Best Premium Ship: ms Eurodam

Silver Medal: Dancing with the Stars: At Sea for Entertainment, Taste of De Librije for Restaurant Design, Pinnacle Suite for Suite Design

Travel Weekly, Magellan Awards


Responsible Tourism Award, 2008

Virgin Holidays


Marine Environmental Business of the Year, 2010, 2014

Port of Seattle


Best Cruise Operator, International

Australian Federation of Travel Agents


Best Cruise Line

Zoover Holiday Reviews


Gold Rear Admiral William M. Benkert Environmental Protection Award, 2012, 2010

US Coast Guard


North Star Award for Excellence in Tourism

Governor of Alaska


Most Ethical Companies List 2012, 2013, 2014, 2015, 2016

Ethics Inside™ Certification from Ethisphere Institute


World's Leading Green Cruise Line, 2010

World Travel Awards


Blue Circle Award, 2010, 2011, 2013, 2014, 2015

Port of Vancouver


Green Gateway Award — Silver Level, 2016
Green Gateway Award — Silver Level, 2015
Green Gateway Award — Platinum Level, 2014
Green Gateway Award — Platinum Level, 2012
Green Gateway Award — Silver Level, 2011

Port of Seattle


Sustainable Tourism Award, January 2013

Hsmai and National Geographic Traveler


Ocean Stewardship and Sustainability Award, 2013

Alaska SeaLife Center


Favorite Cruise Experience, 2013

National Tour Association


Wave Award for Best Shore Excursion (Ocean-going), 2013

Travel Age West


Best Food Cruise Lines, 2012/2013

Prow's Edge


Best Cruise Lines for Single Cruisers, 2012/2013

Prow's Edge



Company Profile

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Holland America Line is widely recognized as a leader in the premium segment of the cruise industry. The company’s fleet of 14 ships annually offers more than 500 cruises to 415 ports of call in 98 countries, territories or dependencies. From one-day mini-vacations to once-in-a-lifetime Grand World Voyages of more than 100 days, the line visits all seven continents to call at a variety of exotic, tropical, historical, cultural and adventure-filled destinations.

Highlights: 1873 – Present

Celebrating its 140th anniversary in 2013, Holland America Line has carried more than 11 million passengers from Europe to the New World and to vacation destinations across the globe since its founding. Today, it carries more than 800,000 cruise passengers a year.

  • Holland America Line began in 1873 as the Netherlands-America Steamship Company, a shipping and passenger line. It became known as Holland America Line because it was headquartered in Rotterdam, the Netherlands, and provided service to the Americas.
  • The company's first ocean liner was Rotterdam, which sailed its maiden 15-day voyage from Rotterdam to New York City on Oct. 15, 1872.
  • By its 25th anniversary, Holland America Line owned a fleet of six cargo and passenger ships. It also was providing service between Holland and the Dutch East Indies via the newly constructed Suez Canal.
  • The line was a principal carrier of immigrants from Europe to the United States from the 1880s to the 1920s, taking 850,000 passengers to new lives in the New World.
  • In 1895, the company offered its first vacation cruise. Its second leisure cruise — from New York to the Holy Land — was in 1910.
  • In 1971, Holland America Line suspended its trans-Atlantic passenger trade and offered cruise vacations full time.
  • In 1989, Holland America Line Inc. became a wholly owned subsidiary of Carnival Corp., the largest cruise company in the world.

Worldwide Itineraries and One-of-a-Kind Programs

Holland America Line’s fleet of 14 ships visits all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages, Grand World Voyages and popular sailings to the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. Beginning in 2014, Holland America Line has rebranded its popular Alaska CruiseTour program with the new name Land+Sea Journeys to highlight more time in the marquee destinations of Denali National Park and the Yukon. Among the most significant program enhancements is a convenient one-hour flight that brings Fairbanks, Alaska, and Dawson City, Yukon, closer together — replacing up to two days of motorcoach travel and a hotel overnight. The company has also opened Denali Square™ in Denali National Park with a goal to deliver the finest destination resort and experience in Alaska.

To date, Holland America Line has invested more than $500 million in its one-of-a-kind programs and enhancements include:

  • Culinary Arts Center presented by Food & Wine magazine: a state-of-the-art onboard show kitchen where celebrated guest chefs and experts provide cooking demonstrations, wine-tastings, a cocktail mixology, hands-on themed cooking classes for both adults and kids, and other entertainment presentations.
  • An Evening at Le Cirque takes place in the Pinnacle Grill one evening on each cruise. The line re-created the legendary eatery’s whimsical ambiance and award-winning dining experience on-board. Menus, wine selections, table decorations and the restaurant setting reflect an authentic Le Cirque dining experience.
  • New alternative, vegetarian-only menu, as well as 30 new vegetarian dishes to the main dining room menu.
  • A new 20-dish Master Chef’s International Dinner in the main dining room showcases signature dishes from around the world.
  • Taste of De Librije aboard ms Rotterdam and ms Eurodam that features the cuisine of Culinary Council member and Michelin Three Star Chef Jonnie Boer. The menu showcases a selection of starters, soups, entrees and desserts from his land-based eatery.
    • New spa and lanai stateroom categories.
    • New stateroom amenities highlighted by the plush Euro-top Mariner’s Dream Bed, refined bathroom appointments, flat-panel TVs, pillow menus, new soft goods and bedding and more.
    • Club HAL® for kids and tweens ages 3-12 with supervised, age-appropriate activities; teens-only activity areas.

As part of its social responsibility initiative, Holland America Line contributes more than $1 million a year in cash, in-kind shipboard events and useable goods to a broad range of charitable organizations nationally and internationally. In addition, the line provides hundreds of reduced-fare cruises annually to support charitable fundraising events throughout the United States and Canada.

The innovative On Deck for a Cause program is a non-competitive 5k fundraising walk held on each sailing. This program, announced in February 2013, supports cancer organizations in North America, Europe and Australia: Cancer Council Australia, Canadian Cancer Society, KWF Kankerbestrijding (Dutch Cancer Society), Cancer Research UK and American Cancer Society.



Ship Name


Passenger Capacity

ms Nieuw Amsterdam



ms Eurodam



ms Noordam



ms Westerdam



ms Oosterdam



ms Zuiderdam



ms Prinsendam



ms Amsterdam



ms Zaandam



ms Volendam



ms Rotterdam



ms Veendam



ms Maasdam



ms Koningsdam



Holland America Line is headquartered in Seattle, Washington.



Executive Team

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Stein Kruse
Chief Executive Officer
Holland America Group

Orlando Ashford
Holland America Line

Stein Kruse, CEO, Holland America GroupStein Kruse is Chief Executive Officer of Holland America Group, a division of Carnival Corporation & plc. Holland America Group includes Princess Cruises, Holland America Line and Seabourn, as well as Holland America-Princess Alaska land operations. Kruse also is chairman of the board of MANCO, a U.K.-based entity that oversees the operations of Carnival Australia, including P&O Cruises Australia.

Holland America Group operates 41 cruise ships, with more than 36,000 employees worldwide delivering 25 million passenger cruise days annually.

Princess Cruises is the third-largest cruise line in the world, carrying approximately 1.4 million guests each year to top destinations around the globe on 18 premium vessels. A new 3,560 passenger Royal-class ship is on order for delivery in spring of 2017.

Holland America Line operates a fleet of 15 premium vessels carrying approximately 850,000 guests on more than 500 cruises annually to all seven continents. Two new 2,650-passenger ships are on order with deliveries scheduled for February 2016 and November 2018.

Holland America-Princess Land Operations operates hotels, rail services, motor coach transportation, shore services and tour operations in Alaska and the Yukon for guests from Holland America Line and Princess Cruises on land tours.

Seabourn’s five intimate, all-suite luxury vessels carry between 208 and 450 guests and sail 197 cruises annually to the world’s most desirable destinations. Two new 604-passenger ships are on order with deliveries scheduled for late 2016 and spring of 2018.

P&O Cruises Australia has three ships sailing from Sydney and Brisbane, Australia, and Auckland, New Zealand, to destinations across the Australasia region.

Kruse joined Holland America Line in Seattle, Wash., in 1999 as senior vice president, Fleet Operations, with overall responsibility for operations and new builds. In 2003 he was named president and chief operating officer and became chief executive officer on Dec. 1, 2004. In January 2011 he was appointed chairman of Seabourn when the company’s corporate headquarters transitioned from Miami, Fla., to Seattle. He was appointed CEO of the newly formed Holland America Group on Dec. 1, 2013.

Before joining Holland America Line, Kruse was senior vice president and chief financial officer of North American Operations for global Japanese shipping company "K" Line, where he also oversaw financial activities of seven U.S. subsidiaries and served on the Board of Directors. Prior to that, he was executive vice president and chief operating officer for Radisson Seven Seas Cruises, and president and CEO of Seven Seas Cruise Line.

Kruse currently serves on the boards of the U.S. Coast Guard Foundation; World Trade Center Seattle; Saltchuk Resources, Inc.; and the University of Washington Foster School of Business Dean’s Advisory Board.

A native of Oslo, Norway, he holds a Bachelor of Science degree from Purdue University and is a graduate of Harvard Business School's Advanced Management Program. Kruse, his wife and two children reside in Bellevue, Wash.

Orlando Ashford, President, Holland America LineOrlando Ashford serves as president of Holland America Line, leading the award-winning cruise line's brand and business, including its fleet of 15 premium vessels carrying approximately 850,000 guests annually to all seven continents. Ashford will oversee Holland America Line’s sales and marketing, revenue management, deployment and itinerary planning, public relations, hotel operations and strategy.

Prior to joining Holland America Line, Ashford was president of the Talent Business Segment for Mercer, the global consulting leader in talent, health, retirement and investments. Previous to Mercer he served as senior vice president, chief human resources and communications officer of Mercer's parent company, Marsh & McLennan Companies. Ashford also has held several other leadership roles during the course of his career, including group director of human resources for 90 countries in Eurasia and Africa for the Coca-Cola Company and vice president Corporate Center human resources and cultural transformation. Previously he was vice president of global human resources strategy and organizational development for Motorola Inc., where he helped modernize the human resources function for the global tech leader.

Ashford’s recently published book, “Talentism,” addresses the global disconnect between available jobs – more than one-third of employers worldwide cannot fill all available jobs – and the estimated 202 million eligible workers who are unemployed. Ashford examines how technology and human networks can help bridge the skills gap, improve business performance, and lead to the betterment of society at large.

Ashford is on the Board of Directors for global manufacturing company ITT Corp. He was named to the “Directorship 100” of the National Association of Corporate Directors in 2013 and 2014, and is a Purdue University School of Technology Distinguished Alumnus. An active community supporter, he is on the board of directors of the Executive Leadership Council, the preeminent membership organization for the development of global black leaders; and for Streetwise Partners, which brings together low-income individuals and volunteer business professionals to develop workplace skills and employment networks. Ashford holds a Bachelor of Science degree and Master of Science degree in Organizational Leadership and Industrial Technology from Purdue University.


Social Responsibility

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Giving Back to Our Communities

The charitable activities of Holland America Line and the Holland America Line Foundation, particularly in our home port communities, are flourishing. Holland America Line contributes hundreds of thousands of dollars each year in cash and in-kind shipboard events to a broad range of charitable organizations internationally, nationally, in our key home ports of Seattle, San Diego, Tampa, Fort Lauderdale, and Vancouver, B.C, and via our six Community Advisory Boards in Canada's Yukon Territory and Alaska. We also provide hundreds of reduced-fare cruises annually to support charitable fundraising events throughout the U.S. and Canada. In 2016, Holland America Line was ranked by the Puget Sound Business Journal as one of the 25 largest corporate philanthropists in the Puget Sound area.

Reduced-Fare Cruise Policy for Nonprofit Fundraising Events

Holland America Line supports nonprofit organizations in a variety of ways, including cash donations, reduced-fare cruises, in-kind shipboard events, fundraising drives that involve our employees and guests, and the promotion of employee volunteer efforts. Through our Online Donation & Sponsorship Requests portal, we are pleased to offer a limited number of cruise certificates for two at a significantly reduced cost to nonprofit organizations in support of their fundraising events. A Holland America Line cruise is a valuable item that offers auction guests or raffle ticket buyers the opportunity to experience a luxurious cruise while supporting your charitable mission.

If approved, your organization will be offered the option to purchase one of the following reduced-fare cruise certificates for a minimum Ocean-view cabin for two guests:

  • Option A: Any Caribbean or Mexico cruise for two of up to 7 days at a reduced rate of $700, no expiration date; some restrictions apply (brochure prices range from $1,099 – $1,569 per person).
  • Option B: Any cruise for two of up to 7 days to Alaska, the Caribbean, Mexico or Canada/New England at a reduced rate of $1,000, no expiration date; some restrictions apply (brochure prices range from $1,099 – $2,199 per person).
  • Option C: Any cruise for two of up to 12 days at a reduced rate of $1,500, no expiration date; some restrictions apply (brochure prices range from $2,349 – $4,399 per person).

Please note, brochure prices vary depending on destination and time of travel.

Holland America Line reserves the right to determine whether the organization will be offered cruise option A, B, or C, if any. Please note, the individuals who purchase the certificate from you via your fundraiser are responsible for all taxes, onboard charges and hotel service charges.

Apply for a reduced-fare cruise certificate: Requesting nonprofits must meet the following minimum qualifications:

  • The organization must be a 501(c)(3) nonprofit organization or non-US equivalent.
  • The organization must support arts and culture, health and human services, environmental or maritime causes.

The following organizations and events are not eligible for a reduced-fare cruise certificate:

  • Schools, colleges, and universities
  • Religious organizations
  • Golf tournaments

Priority is given, but not limited, to organizations serving key port communities from which Holland America Line sails: Seattle, San Diego, Tampa, Fort Lauderdale, and Vancouver, BC.

If your organization meets the above criteria, please visit the Holland America Line Online Donation & Sponsorship Requests portal to submit your request.

To allow time for processing, your request must be made at least 60 days in advance of your event/drawing, and we encourage even earlier submissions. All inquiries will receive a response.

Due to the large number of requests we receive, we regret that we are unable to fulfill all requests. Also, nonprofits must re-apply each year and may not be approved every year, even if they have received a certificate in the past.

Thank you for your interest in Holland America Line. We wish you the very best of luck with your fundraising efforts.

On Deck for a Cause

On Deck for a Cause image

Holland America Line and the Holland America Line Foundation continue to take the fight against cancer to the high seas with On Deck for a Cause, a non-competitive 5k fundraising walk on each sailing. This program, announced in February 2013, supports cancer organizations in North America, Europe and Australia: Cancer Council Australia, Canadian Cancer Society, KWF Kankerbestrijding (Dutch Cancer Society), Cancer Research UK and American Cancer Society.

“With this program Holland America Line supports the global fight against cancer,” said Orlando Ashford, President of Holland America Line. “Giving back is part of the Holland America Line culture, and it’s gratifying to be able to support these incredible organizations in five countries where the majority of our guests live. This new program will help raise significant funds for cancer research, education, screening and treatment programs.”

Guests of all ages are invited to donate $20 to the Holland America Line Foundation, with a minimum of 75 percent ($15) being distributed to the organizations. The remaining 25% will cover program and administrative expenses. On a day at sea, participants are invited to join in a 5k walk around the ship’s wide teak decks. Guests may walk less or not at all, as they prefer. Participants will also receive an On Deck for a Cause T-shirt and wristband, and a reception follows the walk. Depending on the ship, the distance to reach 5k ranges from nine to 12 laps.

View Fact Sheet



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Holland America Line's mission guides our business to deliver once-in-a-lifetime experiences for our guests, care for our employees, remain stewards of the environment and operate in partnership with the people and organizations in the communities in which we do business. Like many other companies today, we are adapting to the current economy and will continue to manage our resources carefully while enhancing our product in ways which delight our guests and sustain our business.

NOTE We are in the process of making our Sustainability reports accessible to all. In the interim, you can submit a request to have a copy of a sustainability report emailed to you when ready.

View the Sustainability 2015 report
Our fourth sustainability report provides baseline information for our performance during 2014 & 2015. The report covers all of Holland America Line's operations, using the Global Reporting Initiative’s (GRI) G3.1 Guidelines as a framework.

Request the Sustainability 2013 report
Our third sustainability report provides baseline information for our performance during 2013. The report covers all of Holland America Line's operations, using the Global Reporting Initiative’s (GRI) G3.1 Guidelines as a framework.

Request the 2010-2012 Sustainability 2010 - 2012 report
Our second sustainability report provides baseline information for our performance during the years 2010 to 2012. The report covers all of Holland America Line's operations, using the Global Reporting Initiative’s (GRI) G3.1 Guidelines as a framework.

Request the Sustainability 2009 report
Our first sustainability report provides baseline information for our performance during the years 2007 to 2009. The report covers all of Holland America Line's operations, using the Global Reporting Initiative’s (GRI) G3 Guidelines as a framework.



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Shoreside Employment
Shipboard Employment
Entertainment Employment
Medical Operations Employment
Other Employment

Every day, thousands of Holland America Line guests hear this warm greeting as they board our ships. This phrase represents the spirit that inspires our entire company, Holland America Line. There may be more than one thousand job titles at Holland America Line, but all of us have the same goal — to be the world's best hosts.

Musicians Welcome On Board to Perform on ms Koningsdam's Lincoln Center Stage

Holland America Line is currently seeking classically trained musicians to perform on board our fleet of luxury ships as part of an exciting new onboard live music venue, Lincoln Center Stage.

Interested in performing nightly on the Lincoln Center Stage? Find information on qualifications, auditions and to how to apply on Lincoln Center Stage Auditions site.

Thank you for your interest in employment with Holland America Line.

Scam Alert

Holland America Line has been made aware of fraudulent entities around the world claiming to represent Holland America Lines’ Human Resources department. We are working with our legal department in an effort to stop these activities. Only the Hiring Partners listed here are authorized to provide recruitment and placement services for Holland America Line:

  • Viking Recruitment Limited
  • United Philippine Lines, Inc. (UPL)
  • PT Sumber Bakat Insani (SBI)
  • Carnival Support Services India Pvt. Ltd (CSSI)