International Marketing Resources


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Welcome to the Holland America Line International Marketing Resource Center. Here you will find tools that will improve your ability to market and sell Holland America Line cruises and cruisetours. You can access and download items by clicking on the resource link in the menu bar.

International Sales Policy


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Holland America Line International Sales Policy


Holland America Line and its agencies have invested significant effort and resources to work with agencies to develop effective sales and marketing programs focused on customers in the geographic areas that each agency serves. This will assure that Holland America Line competes as effectively as possible with other cruise lines and vacation alternatives. Holland America Line is concerned to ensure that the marketing and promotional activities of agencies located in particular geographic areas are not subject to “free riding” on those investments by agencies located outside that geographic area. Holland America Line is equally concerned to ensure that marketing and promotional activities are consistent with the Holland America Line brand in each geographic market. In order to maximize the efficiencies of the marketing and promotional activities or all agencies in all markets, Holland America Line has adopted the following parameters for international sales:

1. Agency Sales Should be Focused on Agency’s Geographic Location


Sales and marketing activities of each agency will be limited to the geographic area and currency that makes the most sense based on each agency’s geographic area. We understand that agents may have existing relationships with Holland America Line past passengers residing in other countries. As a gesture of goodwill, we will honor those relationships and will continue to pay upfront commissions on future bookings made with international clients for whom agents have previously booked a Holland America Line product prior to January 1, 2011. Holland America Line’s Guest Programs Department will review requests of this nature on a case by case basis. All other agency bookings made on behalf of a guest residing outside the agency’s geographic area (i.e. the United States and Canada, the EU, or Australia) will be ineligible for commission. For purposes of this policy, the United States includes the 50 states and the District of Columbia. For the avoidance of doubt, U.S./Canada agency bookings made on behalf of a guest residing in U.S. territories, including Puerto Rico, will be ineligible for commission.

Each agency’s licenses to use Holland America Line’s intellectual property rights, such as trademarks, trade names and logos, will mirror the area of their sales and marketing activities. Repeat violations of these licenses may result in the agency’s loss of the right to sell Holland America Line products.

2. Individual Guests Should Book Through An Authorized Agency


Guests should book through an authorized Holland America Line sales agent in their geographic area, or directly with Holland America Line. Guests residing in the United States and Canada, the European Union, including the United Kingdom (the “EU”) and Australia will book in their local currency. In certain areas, there may be a choice of currencies. In the United States and Canada, bookings may be made in U.S. or Canadian dollars; in the EU, bookings may be made in Euros or British Sterling; in Australia, bookings will be made in Australian dollars. Guests residing in all other countries may book in U.S. dollars.

Residence will be determined based on a guest’s primary residence used for Mariner Society registration.

HAL INTERNATIONAL SALES POLICY.2012
1/24/12

Destination Flyers


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Destination flyers provide an overview and highlights of some of Holland America Line’s most popular destinations. Destination flyers available for access and download include Alaska, the Caribbean, Europe, Half Moon Cay (our award-winning private island) and South America.

 English


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Destination Flyers


Alaska Low Resolution        High Resolution
Alaska CruiseTours Low Resolution        High Resolution
Asia Low Resolution        High Resolution
Australia, New Zealand & South Pacific Low Resolution        High Resolution
Bermuda Low Resolution        High Resolution
Canada & New England Low Resolution        High Resolution
Caribbean Low Resolution        High Resolution
Europe Low Resolution        High Resolution
Hawaii & Tahiti Low Resolution        High Resolution
Half Moon Cay Low Resolution        High Resolution
Mexico Low Resolution        High Resolution
Pacific Northwest & Coastal Low Resolution        High Resolution
Panama Canal Low Resolution        High Resolution
South America Low Resolution        High Resolution

 Dutch


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Destination Flyers


Alaska Low Resolution        High Resolution
Alaska CruiseTours Low Resolution        High Resolution
Asia Low Resolution        High Resolution
Australia, New Zealand & South Pacific Low Resolution        High Resolution
Bermuda Low Resolution        High Resolution
Canada & New England Low Resolution        High Resolution
Caribbean Low Resolution        High Resolution
Europe Low Resolution        High Resolution
Hawaii & Tahiti Low Resolution        High Resolution
Half Moon Cay Low Resolution        High Resolution
Mexico Low Resolution        High Resolution
Pacific Northwest & Coastal Low Resolution        High Resolution
Panama Canal Low Resolution        High Resolution
South America Low Resolution        High Resolution

 German


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Destination Flyers


Alaska Low Resolution        High Resolution
Alaska CruiseTours Low Resolution        High Resolution
Asia Low Resolution        High Resolution
Australia, New Zealand & South Pacific Low Resolution        High Resolution
Bermuda Low Resolution        High Resolution
Canada & New England Low Resolution        High Resolution
Caribbean Low Resolution        High Resolution
Europe Low Resolution        High Resolution
Hawaii & Tahiti Low Resolution        High Resolution
Half Moon Cay Low Resolution        High Resolution
Mexico Low Resolution        High Resolution
Pacific Northwest & Coastal Low Resolution        High Resolution
Panama Canal Low Resolution        High Resolution
South America Low Resolution        High Resolution

 Spanish


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Destination Flyers


Alaska Low Resolution        High Resolution
Alaska CruiseTours Low Resolution        High Resolution
Asia Low Resolution        High Resolution
Australia, New Zealand & South Pacific Low Resolution        High Resolution
Bermuda Low Resolution        High Resolution
Canada & New England Low Resolution        High Resolution
Caribbean Low Resolution        High Resolution
Europe Low Resolution        High Resolution
Hawaii & Tahiti Low Resolution        High Resolution
Half Moon Cay Low Resolution        High Resolution
Mexico Low Resolution        High Resolution
Pacific Northwest & Coastal Low Resolution        High Resolution
Panama Canal Low Resolution        High Resolution
South America Low Resolution        High Resolution

Marketing Flyers


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The Marketing Flyers section includes customizable destination shells for your Holland America Line communication needs. These attractive shells allow you print travel and agency information directly from your printer. Destination shells available for access and download include Alaska, Alaska CruiseTours, Europe-Baltic, Europe-Mediterranean, South America, Warm Water and a Generic shell.

 English 


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2010/2011 Marketing Flyers


Alaska Low Resolution        High Resolution
Alaska CruiseTours Low Resolution        High Resolution
Baltic Low Resolution        High Resolution
General Low Resolution        High Resolution
Mediterranean Low Resolution        High Resolution
South America Low Resolution        High Resolution
Warm Water Low Resolution        High Resolution

 Dutch 


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2010/2011 Marketing Flyers


Alaska Low Resolution        High Resolution
Alaska CruiseTours Low Resolution        High Resolution
Baltic Low Resolution        High Resolution
General Low Resolution        High Resolution
Mediterranean Low Resolution        High Resolution
South America Low Resolution        High Resolution
Warm Water Low Resolution        High Resolution

 German 


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2010/2011 Marketing Flyers


Alaska Low Resolution        High Resolution
Alaska CruiseTours Low Resolution        High Resolution
Baltic Low Resolution        High Resolution
General Low Resolution        High Resolution
Mediterranean Low Resolution        High Resolution
South America Low Resolution        High Resolution
Warm Water Low Resolution        High Resolution

 Spanish 


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2010/2011 Marketing Flyers


Alaska Low Resolution        High Resolution
Alaska CruiseTours Low Resolution        High Resolution
Baltic Low Resolution        High Resolution
General Low Resolution        High Resolution
Mediterranean Low Resolution        High Resolution
South America Low Resolution        High Resolution
Warm Water Low Resolution        High Resolution

Sales Flyers


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The Sales Flyers section includes information about exciting programs, packages and activities. Included are the charity program, wedding and wine packages, the Culinary Arts Center and future cruises. These flyers can be printed directly from your printer.

Group Flyers


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The Group Flyers section includes the Group Advantage Program (GAP) Menu listing exciting opportunities for groups. Included are group packages, and wedding, family reunion, culinary and group amenities. The GAP Menu can be printed directly from your printer.

 English  


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2011 Group Advantage Program (GAP) Menu


Low Resolution        High Resolution        High Resolution for Print


2012 Group Advantage Program (GAP) Menu


Click to view

 Dutch  


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2011 Group Advantage Program (GAP) Menu


Low Resolution        High Resolution        High Resolution for Print

 German  


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2011 Group Advantage Program (GAP) Menu


Low Resolution        High Resolution        High Resolution for Print

Nieuw Amsterdam Brochure


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Nieuw Amsterdam Brochure English        Dutch

Alaska Map


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Alaska Broadside Map English        Dutch

Image Library


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The Image Library section includes logos and photos to support your broad range of marketing and sales applications. Available for access and download are Holland America Line logos in flexible formats for light and dark print and screen backgrounds and beautiful photos of ship exteriors, staterooms and public rooms.

Ship Exteriors


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 -Eurodam


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 -Nieuw Amsterdam


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 -Noordam


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 -Oosterdam


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 -Prinsendam


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Statendam, Ryndam, Maasdam & Veendam


 -Westerdam


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 -Zuiderdam


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 -R Class Ships


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Rotterdam, Amsterdam, Volendam & Zaandam


 -S Class Ships


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Statendam, Ryndam, Maasdam & Veendam


Public Rooms


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 -Amsterdam


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Atrium
Explorer's Lounge
Internet Center
La Fontaine Dining Room
La Fontaine Dining Room
Lido Pool
Pinnacle Grill
Queen's Lounge

 -Eurodam 


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Atrium
Canaletto Restaurant
Casino
Crow's Nest
Culinary Arts Center
Explorations Café
Explorer's Lounge
Fitness Center
Greenhouse Spa & Salon
Hudson Room
Hydro Pool
Lido Cabana
Lido Pool
Lido Pool
Lido Restaurant
Mainstage
Merabella
Neptune Lounge
Northern Lights
Piano Bar
Pinnacle Bar
Pinnacle Grill
Pinnacle Grill
Pinnacle Grill
Rembrandt Dining Room
Rembrandt Dining Room
The Retreat
Retreat Massage
Screening Room
Shops
Silk Den
Silk Den
Tamarind Restaurant
Tamarind Restaurant
Waterfall

 -Maasdam


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Art Gallery
Art Gallery
Atrium
Culinary Arts Center
Culinary Arts Center
Explorations Café
Fitness Center
Half Moon Room
Neptune Lounge
Pinnacle Grill
Pinnacle Grill
Rembrandt Lounge
Rotterdam Dining Room
Thermal Suite

 -Nieuw Amsterdam 


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Atrium
Manhattan Dining Room
Ocean bar
Pinnacle Bar
Pinnacle Grill
The Showroom at Sea

 -Noordam 


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Atrium
Atrium
Crow's Nest
Culinary Arts Center
Explorations Café
Hydro Pool
Lido Restaurant
Neptune Lounge
Piano Bar
Pinnacle Bar
Pinnacle Grill
Pinnacle Grill
Sea View Pool
Sports Bar
Vista Dining Room
Vista Dining Room

 -Oosterdam 


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Atrium
Explorer's Lounge
Fitness Center
Hydro Pool
Internet Center
Lido Pool
Piano Bar
Pinnacle Grill
Queen's Lounge
Stuyvesant Room
Thermal Suite
Vista Dining Room
Vista Dining Room
Vista Lounge

 -Prinsendam 


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Art Gallery
Casino
Culinary Arts Center
Explorations Café
Explorer's Lounge
Fitness Center
Half Moon Room
Jave Café
Jewelry Shop
La Fontaine Dining Room
Neptune Lounge
Neptune Lounge
Oak Room
Oak Bar

 -Rotterdam 


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Ambassadors Lounge
Art
Atrium
Dining Room
Explorer's Lounge
Lido Pool

 -Ryndam 


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Atrium
Club HAL
Club HAL
Crow's Nest
Culinary Arts Center
Explorations Café
Explorations Café
Explorations Café
Explorations Café
Explorer's Lounge
Greenhouse Spa & Salon
Greenhouse Spa & Salon
Lido Restaurant
Oasis

 -Statendam 


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Atrium
Lido Pool
Van Gough Show Lounge

 -Veendam 


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Atrium
Crow's Nest
Dining Room
Explorations Café
Explorer's Lounge
Fitness Center
Lido Pool
Mix, Champagne
Mix, Martinis
Mix, Spirits & Ales
Neptune Lounge
Oasis
The Retreat
The Retreat
Rotterdam Dining Room
The Showroom at Sea

 -Volendam 


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Atrium
Crow's Nest
Explorer's Lounge
Gym
Lido Restaurant
Piano Bar
Shopping
Frans Hals Lounge

 -Westerdam 


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Atrium
Art
Casino
Crow's Nest
Elevator Art
Explorer's Lounge
Explorer's Lounge
Gym
Hydro Pool
Lido Pool
Northern Lights
Ocean Bear
Piano Bar
Pinnacle Bar
Pinnacle Grill
Pinnacle Grill
Pinnacle Grill
Sports Bar
Sports Bar
Thermal Suite
Vista Dining Room
Vista Dining Room

 -Zaandam 


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Atrium
Art
Casino
Crow's Nest
Explorer's Lounge
Gym
Lido Pool
Lido Restaurant
Mondrian Show Lounge
Ocean Bear
Piano Bar
Pinnacle Grill
Pinnacle Grill
Rotterdam Dining Room
Shopping
Thermal Suite

 -Zuiderdam 


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Atrium
Atrium
Art
Crow's Nest
Crow's Nest
Explorer's Lounge
Explorer's Lounge
Lido Pool
Lido Restaurant
Lido Restaurant
Merabella Luxury Shop
Neptune Lounge
Northern Lights
Ocean Bar
Piano Bar
Pinnacle Grill
Pinnacle Grill
Sea View Pool
Shopping
Sports Bar
Thermal Suite
Vista Dining Room
Vista Lounge

Brand Videos


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Brand Videos Available for Download



To save a file, right click the file and save to your local machine. The WMV and MP4 version of the videos can be used in PowerPoint presentations. *WMV format is compatible with Office 2003 and Office 2007. Instructions and links are available at the bottom of the page.

DESTINATIONS

The World Awaits

The World Awaits
Destinations
*Download WMV
Download MP4

Experience Europe

Experience Europe
Europe
*Download WMV
Download MP4

Explore Alaska

Explore Alaska
Alaska
*Download WMV
Download MP4

Alaska CruiseTours Revealed

Alaska CruiseTours Revealed
Alaska
*No WMV download
Download MP4

Embark for Exotic Locales

Embark for Exotic Locales
Exotic Voyages
*Download WMV
Download MP4

Worldwide Destinations

Worldwide Destinations
Destinations
*Download WMV
Download MP4

Tropical Cruising: Bask in Warm Waters

Tropical Cruising: Bask in Warm Waters
Tropical Destinations
*Download WMV
Download MP4



SHIPS AND ACCOMMODATIONS

Discover Spacious Mid-sized Ships

Discover Spacious Mid-sized Ships
Spacious Ships
*Download WMV
Download MP4

Mariner's Dream Staterooms and Suites

Mariner's Dream Staterooms and Suites
Staterooms and Suites
*Download WMV
Download MP4

Stateroom Dreams

Stateroom Dreams
Staterooms
*Download WMV
Download MP4
Life at Sea Level

Life at Sea Level
Life Onboard
*Download WMV
Download MP4



DINING AND SERVICE

Savor More Dining Options

Savor More Dining Options
Dining
*Download WMV
Download MP4
Taste the World of Tamarind

Taste the World of Tamarind
Tamarind
*Download WMV
Download MP4

Culinary Council

Culinary Council
Dining
*Download WMV
Download MP4

Kitchen Notes

Kitchen Notes
Dining
*Download WMV
Download MP4

Expect Remarkable Service

Expect Remarkable Service
Service
*Download WMV
Download MP4



ACTIVITIES

A Day in the Good Life

A Day in The Good Life
*Download WMV
Download MP4

Digital Workshop: Share Your Experiences

Digital Workshop: Share Your Experiences
Digital Workshop
*Download WMV
Download MP4



Instructions for adding video to PowerPoint presentations

German


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Videos Available for Download



To save a file, right click the file and save to your local machine. The WMV and MP4 version of the videos can be used in PowerPoint presentations. *WMV format is compatible with Office 2003 and Office 2007. Instructions and links are available at the bottom of the page.

DESTINATIONS

Worldwide Destinations

Worldwide Destinations
Destinations
*Download WMV
Download MP4

Experience Europe

Experience Europe
Europe
*Download WMV
Download MP4

Explore Alaska

Explore Alaska
Alaska
*Download WMV
Download MP4

Tropical Cruising: Bask in Warm Waters

Tropical Cruising: Bask in Warm Waters
Tropical Destinations
*Download WMV
Download MP4

Embark for Exotic Locales

Embark for Exotic Locales
Exotic Voyages
*Download WMV
Download MP4



SHIPS AND ACCOMMODATIONS

Discover Spacious Mid-sized Ships

Discover Spacious Mid-sized Ships
Spacious Ships
*Download WMV
Download MP4

Mariner's Dream Staterooms and Suites

Mariner's Dream Staterooms and Suites
Staterooms and Suites
*Download WMV
Download MP4



DINING AND SERVICE

Savor More Dining Options

Savor More Dining Options
Dining
*Download WMV
Download MP4
Taste the World of Tamarind

Taste the World of Tamarind
Tamarind
*Download WMV
Download MP4

Culinary Council

Culinary Council
Dining
*Download WMV
Download MP4

Expect Remarkable Service

Expect Remarkable Service
Service
*Download WMV
Download MP4



ACTIVITIES

Digital Workshop: Share Your Experiences

Digital Workshop: Share Your Experiences
Digital Workshop
*Download WMV
Download MP4



Instructions for adding video to PowerPoint presentations

English


Print page shown

Brand Videos Available for Download



To save a file, right click the file and save to your local machine. The WMV and MP4 version of the videos can be used in PowerPoint presentations. *WMV format is compatible with Office 2003 and Office 2007. Instructions and links are available at the bottom of the page.

DESTINATIONS

The World Awaits

The World Awaits
Destinations
*Download WMV
Download MP4

Experience Europe

Experience Europe
Europe
*Download WMV
Download MP4

Explore Alaska

Explore Alaska
Alaska
*Download WMV
Download MP4

Alaska CruiseTours Revealed

Alaska CruiseTours Revealed
Alaska
*No WMV download
Download MP4

Embark for Exotic Locales

Embark for Exotic Locales
Exotic Voyages
*Download WMV
Download MP4

Worldwide Destinations

Worldwide Destinations
Destinations
*Download WMV
Download MP4

Tropical Cruising: Bask in Warm Waters

Tropical Cruising: Bask in Warm Waters
Tropical Destinations
*Download WMV
Download MP4



SHIPS AND ACCOMMODATIONS

Discover Spacious Mid-sized Ships

Discover Spacious Mid-sized Ships
Spacious Ships
*Download WMV
Download MP4

Mariner's Dream Staterooms and Suites

Mariner's Dream Staterooms and Suites
Staterooms and Suites
*Download WMV
Download MP4

Stateroom Dreams

Stateroom Dreams
Staterooms
*Download WMV
Download MP4
Life at Sea Level

Life at Sea Level
Life Onboard
*Download WMV
Download MP4



DINING AND SERVICE

Savor More Dining Options

Savor More Dining Options
Dining
*Download WMV
Download MP4
Taste the World of Tamarind

Taste the World of Tamarind
Tamarind
*Download WMV
Download MP4

Culinary Council

Culinary Council
Dining
*Download WMV
Download MP4

Kitchen Notes

Kitchen Notes
Dining
*Download WMV
Download MP4

Expect Remarkable Service

Expect Remarkable Service
Service
*Download WMV
Download MP4



ACTIVITIES

A Day in the Good Life

A Day in The Good Life
*Download WMV
Download MP4

Digital Workshop: Share Your Experiences

Digital Workshop: Share Your Experiences
Digital Workshop
*Download WMV
Download MP4



HOLLAND AMERICA LINE

140th Anniversary Celebration

140th Anniversary Celebration
Corporate
*Download WMV
Download MP4

 

 
 
 
 



Instructions for adding video to PowerPoint presentations

Dutch


Print page shown

Videos Available for Download



To save a file, right click the file and save to your local machine. The WMV and MP4 version of the videos can be used in PowerPoint presentations. *WMV format is compatible with Office 2003 and Office 2007. Instructions and links are available at the bottom of the page.

DESTINATIONS

Worldwide Destinations

Worldwide Destinations
Destinations
*Download WMV
Download MP4

Experience Europe

Experience Europe
Europe
*Download WMV
Download MP4

Explore Alaska

Explore Alaska
Alaska
*Download WMV
Download MP4

Tropical Cruising: Bask in Warm Waters

Tropical Cruising: Bask in Warm Waters
Tropical Destinations
*Download WMV
Download MP4

Embark for Exotic Locales

Embark for Exotic Locales
Exotic Voyages
*Download WMV
Download MP4



SHIPS AND ACCOMMODATIONS

Discover Spacious Mid-sized Ships

Discover Spacious Mid-sized Ships
Spacious Ships
*Download WMV
Download MP4

Mariner's Dream Staterooms and Suites

Mariner's Dream Staterooms and Suites
Staterooms and Suites
*Download WMV
Download MP4



DINING AND SERVICE

Savor More Dining Options

Savor More Dining Options
Dining
*Download WMV
Download MP4
Taste the World of Tamarind

Taste the World of Tamarind
Tamarind
*Download WMV
Download MP4

Culinary Council

Culinary Council
Dining
*Download WMV
Download MP4

Expect Remarkable Service

Expect Remarkable Service
Service
*Download WMV
Download MP4



ACTIVITIES

Digital Workshop: Share Your Experiences

Digital Workshop: Share Your Experiences
Digital Workshop
*Download WMV
Download MP4



HOLLAND AMERICA LINE

140th Anniversary Celebration

140th Anniversary Celebration
Corporate
*Download WMV
Download MP4

 

 
 
 
 



Instructions for adding video to PowerPoint presentations

Cruise Clinic Videos


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Dutch






German






Videos are available in MP4 format which can be played in a variety of players, like Firefox (browser), Quicktime player, iTunes, and VLC Media Player. If you don’t have an MP4 player installed, one can be downloaded from the logos below: