Welcome to the Holland America Line International Marketing Resource Center. Here you will find tools that will improve your ability to market and sell Holland America Line cruises and cruisetours. You can access and download items by clicking on the resource link in the menu bar.
Holland America Line International Sales Policy
Holland America Line and its agencies have invested significant effort and resources to work with agencies to develop effective sales and marketing programs focused on customers in the geographic areas that each agency serves. This will assure that Holland America Line competes as effectively as possible with other cruise lines and vacation alternatives. Holland America Line is concerned to ensure that the marketing and promotional activities of agencies located in particular geographic areas are not subject to “free riding” on those investments by agencies located outside that geographic area. Holland America Line is equally concerned to ensure that marketing and promotional activities are consistent with the Holland America Line brand in each geographic market. In order to maximize the efficiencies of the marketing and promotional activities or all agencies in all markets, Holland America Line has adopted the following parameters for international sales:
1. Agency Sales Should be Focused on Agency’s Geographic Location
Sales and marketing activities of each agency will be limited to the geographic area and currency that makes the most sense based on each agency’s geographic area. We understand that agents may have existing relationships with Holland America Line past passengers residing in other countries. As a gesture of goodwill, we will honor those relationships and will continue to pay upfront commissions on future bookings made with international clients for whom agents have previously booked a Holland America Line product prior to January 1, 2011. Holland America Line’s Guest Programs Department will review requests of this nature on a case by case basis. All other agency bookings made on behalf of a guest residing outside the agency’s geographic area (i.e. the United States and Canada, the EU, or Australia) will be ineligible for commission. For purposes of this policy, the United States includes the 50 states and the District of Columbia. For the avoidance of doubt, U.S./Canada agency bookings made on behalf of a guest residing in U.S. territories, including Puerto Rico, will be ineligible for commission.
Each agency’s licenses to use Holland America Line’s intellectual property rights, such as trademarks, trade names and logos, will mirror the area of their sales and marketing activities. Repeat violations of these licenses may result in the agency’s loss of the right to sell Holland America Line products.
2. Individual Guests Should Book Through An Authorized Agency
Guests should book through an authorized Holland America Line sales agent in their geographic area, or directly with Holland America Line. Guests residing in the United States and Canada, the European Union, including the United Kingdom (the “EU”) and Australia will book in their local currency. In certain areas, there may be a choice of currencies. In the United States and Canada, bookings may be made in U.S. or Canadian dollars; in the EU, bookings may be made in Euros or British Sterling; in Australia, bookings will be made in Australian dollars. Guests residing in all other countries may book in U.S. dollars.
Residence will be determined based on a guest’s primary residence used for Mariner Society registration.
HAL INTERNATIONAL SALES POLICY.2012
1/24/12
Destination flyers provide an overview and highlights of some of Holland America Line’s most popular destinations. Destination flyers available for access and download include Alaska, the Caribbean, Europe, Half Moon Cay (our award-winning private island) and South America.
The Marketing Flyers section includes customizable destination shells for your Holland America Line communication needs. These attractive shells allow you print travel and agency information directly from your printer. Destination shells available for access and download include Alaska, Alaska CruiseTours, Europe-Baltic, Europe-Mediterranean, South America, Warm Water and a Generic shell.
2010/2011 Marketing Flyers
2010/2011 Marketing Flyers
2010/2011 Marketing Flyers
2010/2011 Marketing Flyers
The Sales Flyers section includes information about exciting programs, packages and activities. Included are the charity program, wedding and wine packages, the Culinary Arts Center and future cruises. These flyers can be printed directly from your printer.
The Group Flyers section includes the Group Advantage Program (GAP) Menu listing exciting opportunities for groups. Included are group packages, and wedding, family reunion, culinary and group amenities. The GAP Menu can be printed directly from your printer.
2011 Group Advantage Program (GAP) Menu
2012 Group Advantage Program (GAP) Menu
2011 Group Advantage Program (GAP) Menu
2011 Group Advantage Program (GAP) Menu
Deck Plans show the layout of the ship and are useful in helping your cruisers select cabins and become familiar with where activities are located. Deck Plans can change so it is always a good idea to check the Deck Plans pages on the Holland America Line website. Click here to be taken directly to the Deck Plans website pages.
The Image Library section includes logos and photos to support your broad range of marketing and sales applications. Available for access and download are Holland America Line logos in flexible formats for light and dark print and screen backgrounds and beautiful photos of ship exteriors, staterooms and public rooms.
For Dark Backgrounds
With Taglines
Without Taglines
For Light Backgrounds
With Taglines
Without Taglines
For Dark Backgrounds
With Taglines
Without Taglines
For Light Backgrounds
With Taglines
Without Taglines
Statendam, Ryndam, Maasdam & Veendam
Rotterdam, Amsterdam, Volendam & Zaandam
Statendam, Ryndam, Maasdam & Veendam
Brand Videos Available for Download
To save a file, right click the file and save to your local machine. The WMV and MP4 version of the videos can be used in PowerPoint presentations. *WMV format is compatible with Office 2003 and Office 2007. Instructions and links are available at the bottom of the page.
Instructions for adding video to PowerPoint presentations
Videos Available for Download
To save a file, right click the file and save to your local machine. The WMV and MP4 version of the videos can be used in PowerPoint presentations. *WMV format is compatible with Office 2003 and Office 2007. Instructions and links are available at the bottom of the page.
Instructions for adding video to PowerPoint presentations
Brand Videos Available for Download
To save a file, right click the file and save to your local machine. The WMV and MP4 version of the videos can be used in PowerPoint presentations. *WMV format is compatible with Office 2003 and Office 2007. Instructions and links are available at the bottom of the page.
Instructions for adding video to PowerPoint presentations
Videos Available for Download
To save a file, right click the file and save to your local machine. The WMV and MP4 version of the videos can be used in PowerPoint presentations. *WMV format is compatible with Office 2003 and Office 2007. Instructions and links are available at the bottom of the page.
Instructions for adding video to PowerPoint presentations
Dutch
German
Videos are available in MP4 format which can be played in a variety of players, like Firefox (browser), Quicktime player, iTunes, and VLC Media Player. If you don’t have an MP4 player installed, one can be downloaded from the logos below:
