Holland America Line
Holland America Line’s ms Maasdam Completes Signature of Excellence Upgrades

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Three other ships in fleet also receive enhancements

Seattle, Wash., May 26, 2011 — Holland America Line’s ms Maasdam recently completed a stem-to-stern, multimillion-dollar Signature of Excellence dry dock at Freeport, Bahamas, April 24. Also completing dry-dock refurbishments in April were ms Eurodam, ms Volendam and ms Veendam.

The 1,258-guest Maasdam’s added facilities and features included new stateroom furnishings and bathroom upgrades; Canaletto, a complimentary Italian eatery; the sophisticated Showroom at Sea; and the stylish lounge called Mix, which combines three distinct bars into one area. Twenty-nine new Lanai staterooms also were added to Maasdam during the refit, and 16 staterooms across Verandah Suite, Outside and Inside categories were converted into Spa Staterooms. The refurbishment was part of the company’s now more than $566 million Signature of Excellence ongoing fleet-wide program.

“Maasdam is our fifth ship to receive these exciting enhancements,” said Richard Meadows, CTC, executive vice president, marketing, sales and guest programs. “The ongoing Signature of Excellence program has touched all 15 Holland America ships in various ways and ensures that our fleet continues to evolve in premium amenities, programming, technologies and activities that our guests expect from Holland America Line.”

Volendam’s dry dock in Singapore included new carpet in most of the public areas and restaurants. Audio and lighting enhancements were completed in the show lounge. Guest staterooms received new carpeting and soft goods, and all furniture was re-upholstered and refinished. Crew cabins and recreation areas were also updated. The hull was repainted and a number of technical maintenance repairs were performed.

Eurodam’s dry dock at Freeport involved new carpets, privacy curtains along the Atrium side of the Pinnacle Grill, hull coating and some routine technical upgrades. Veendam’s dry dock, also at Freeport, included routine technical updates. The aft Lido Deck retreat area was modified with a new design with more open deck space, two pools and two hot tubs.

Maasdam Public Areas Upgraded During Dry Dock
Canaletto, a complimentary casual Italian restaurant, was added to ms Maasdam and comes to life for dinner when a section of the Lido is transformed with glass partitions and an Italian ambiance with dishes such as putanesca and penne alla vodka. Although there is no charge to dine in Canaletto, reservations are suggested.

Maasdam’s piano bar and casino bar were reconfigured into Mix, a multi-themed area with three separate bars: Martinis, Champagne and Spirits & Ales, each serving its namesake libations. The casino was redesigned and the main show lounge was transformed into the Showroom at Sea with nightclub ambiance.

The upscale Merabella luxury jewelry shop was added to the completely renovated mid-ship shopping area with its signature jewelry and watch boutiques. Other public areas around the ship also were refurbished and received new carpeting.

In addition to Maasdam, these extensive public area Signature of Excellence enhancements can also be found on Veendam, ms Statendam, ms Rotterdam and ms Ryndam.

Staterooms Receive New Look and New Spa Category Added
Completing the décor enhancements, Maasdam’s staterooms received new carpeting, soft goods and completely renovated bathrooms with new vanities and cabinetry.

Sixteen staterooms near the Greenhouse Spa on Verandah Deck were converted to “spa staterooms” featuring a variety of enhanced amenities. Spa accommodations offer exclusive items such as organic cotton bathrobes and slippers, a yoga mat, a soothing water feature, special room-service menus and treatments, and more.

Signature of Excellence tops $566 Million
The industry-leading Signature of Excellence initiative is an ongoing and comprehensive program that touches every aspect of the Holland America Line experience and the investment now exceeds $566 million. Signature of Excellence features and amenities offer guests more luxurious accommodations, enhanced dining experiences, more enriching activities and exceptional levels of service.

For more information, contact a professional travel agent, call 1-877-SAIL-HAL (1-877-724-5425) or visit www.hollandamerica.com.

Editor’s note: Photos are available at: http://www.cleanpix.com/cleanpix/portal/W10as-Bd5-k6p

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About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line’s fleet of 15 ships offers more than 500 cruises to 350 ports in more than 100 countries, territories or dependencies. Two- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds.

Worlds Leading Cruise Lines
Holland America Line is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world's most desirable destinations. Visit us at www.worldsleadingcruiselines.com.