Holland America Line
Mariners Add Holland America Line to Safeco Field Corporate Partners

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Seattle-based premium cruise line to have naming rights to Safeco Field’s Suite Deck and partner in community efforts

Holland America Line, the Seattle-based premium cruise line, and the Seattle Mariners announced a three-year partnership that, in addition to the corporate sponsorship, includes two community-based programs that will benefit breast cancer awareness and research and children at Seattle area hospitals.

The private suite level at Safeco Field will now be known as the “Holland America Line Suite Deck.” There will also be an annual Mariners-themed cruise on board Holland America Line beginning in 2012, and a naming sponsorship for the annual Fan Appreciation Night, which is scheduled for Saturday, September 17. Per Seattle Mariners policy, no terms of the agreement will be released.

“Holland America Line matches up with the Seattle Mariners on so many levels. It is a Northwest-based company with a record for giving back to the community, environmental stewardship and excellence in customer service. We are happy to welcome Holland America Line to the Mariners Safeco Field lineup,” said Bob Aylward, Mariners Executive Vice President Corporate Business for the Seattle Mariners.

“We are pleased to partner with the Seattle Mariners, one of the country’s preeminent sports franchises,” said Richard Meadows, CTC, Executive Vice President, Marketing, Sales and Guest Programs, of Holland America Line. “For our company, this is an ideal way to support an organization that brings so much to Seattle and to further our own philanthropic efforts by working together to make a difference.”

On Deck for the Cure
The Mariners and Holland America Line will partner on Mother’s Day in the Major League Baseball Honorary Bat Girl program. As proud supporters of Susan G. Komen for the Cure, Holland America Line and the Seattle Mariners will host 200 local breast cancer survivors and their families at Safeco Field on May 8, when the Mariners take on the Chicago White Sox. This annual program is part of MLB’s “Going to Bat Against Breast Cancer,” in conjunction with Susan G. Komen for the Cure and Louisville Slugger.

Holland America Line’s innovative “On Deck for the Cure” program – a non-competitive 5k fundraising walk held on board over 500 cruises a year – has raised more than $2.5 million to fight breast cancer in less than five years. Additionally, this summer Holland America Line will host the Komen Puget Sound Affiliate’s annual Survivor Celebration luncheon for 400 guests on board one of their cruise ships for the fourth consecutive year.

Holland America Line Get Well Tours
Holland America Line will also be the presenting sponsor of the Seattle Mariners Get Well Tours, visits to area hospitals by Mariners players and the Mariner Moose at which children will receive photos and autographs and a Holland America Line-branded sports bag filled with Mariners and baseball-related items such as replica baseballs and a stuffed Moose doll.

Holland America Line Fan Appreciation Night
Holland America Line will be the presenting sponsor of the annual Fan Appreciation Night celebration at Safeco Field. Scheduled for Saturday, September 17, Fan Appreciation Night is a celebration of the loyalty and support of Mariners fans with random drawings for prizes throughout the game. As part of its sponsorship, Holland America Line will provide cruises to be given away on Fan Appreciation Night.

Editors Note: Photos are available at http://www.cleanpix.com/cleanpix/portal/W1bwE-QH2-Y7C.

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About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line’s fleet of 15 ships offers more than 500 cruises to 350 ports in more than 100 countries, territories or dependencies. Two- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds.

Worlds Leading Cruise Lines
Holland America Line is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and The Yachts of Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world's most desirable destinations. Visit us at www.worldsleadingcruiselines.com.