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Seattle, WA, June 24, 2009 - With a new image centric design, Holland America Line enhanced its Web site for a more visually engaging and user-friendly experience. Additions include a new intuitive navigation, expanded page view, updated images and a host of prominently located virtual tours and videos.
“Hollandamerica.com will continue to evolve in the way it uses imagery to express our premium brand experience and engage visitors,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “With the increased importance of rich media to travelers in planning their vacations, we have redesigned our Web site to make it easy to research and plan a Holland America Line cruise vacation as well as participate in our social media community.”
A new Virtual Tours & Videos section offers full screen tours of every ship, featuring 360-degree images of public rooms and various categories of staterooms. Integrated into the Web site, the new section displays 39 videos and 110 virtual tours for interactive immersion in both ships and destinations.
Other changes to the Web site include an upgraded Cruise Finder section with enhanced color-coded maps of itineraries and a new brochures feature under the Destinations section, making six online brochures available featuring all destinations. The primary navigation has also been adjusted, allowing more extensive content as well as wider viewing of a breadth of imagery. With the emergence of social media, Holland America Line has created an online community, located under general information on the home page, that now includes the HAL Blog, Facebook fan page, Twitter account, Flickr account and YouTube customized pages. In addition, every page on the Web site has an expanded footer navigation bar, providing quick access to increased content.
To experience the new design and refreshed Holland America Line Web site, visit www.hollandamerica.com, which is also optimized for mobile devices and is available in Spanish, Dutch and German.
Find Holland America Line on Twitter, Facebook and the Holland America Blog. Access all social media outlets via the Online Communities quick link on the home page at www.hollandamerica.com.
About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line's fleet of 14 ships offers nearly 500 cruises to 320 ports in more than 100 countries, territories or dependencies. Two- to 108-day itineraries visit all seven continents, and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. A 15th ship, ms Nieuw Amsterdam, is scheduled to join the fleet in 2010.
Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine - a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes - Explorations Café powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.
Worlds Leading Cruise Lines
The highest-rated premium cruise line in the world, Holland America Line is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line and Costa Cruises. Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets. The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations.