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Seattle, WA, April 6, 2009 – An enriching new book club program will debut on Holland America Line’s sailings of 14 days or more starting in May 2009. As part of the cruise line’s ongoing Signature of Excellence initiative, the Explorations Book Club will launch with the popular novel “Like Water for Chocolate” on the Panama Canal ms Veendam sailing. Book club gatherings will be implemented on select sailings of 14 days or more starting in the fall, with a different novel selected for each itinerary.
Lively book discussions will be hosted by the on-board librarian in the Explorations Café powered by the New York Times. Guests interested in joining the discussion will have time to read the selected book as the chosen title will be posted online prior to each sailing.
The on-board librarian will plan and facilitate two to three discussions for each book. Books chosen will relate to the sailing destination whether by author or topic. For example, books under consideration are “In a Sunburned Country” by Bill Bryson for Australia itineraries or “Saving Fish from Drowning: A Novel by Amy Tan” for Asia cruises.
On Veendam this May, guests traveling through the Panama Canal and along the Mexican coast can enrich their travels with the fiction novel “Like Water for Chocolate” by Mexican Novelist Laura Esquivel. Originally published in Spanish as “Como agua para chocolate,” the book has been translated into thirty languages with more than three million copies in print worldwide. The 1992 film based on this novel earned 11 Ariel awards of the Mexican Academy of Motion Pictures and became the highest grossing Spanish-language film ever released in the United States at the time. Rated four stars on Amazon.com, the novel was chosen for its relevance to the sailing destination and its reception as a story “that will charm the palate and the heart” according to USA Today.
For additional information on the Explorations Book Club program, consult a professional travel agent, call 1-877-SAIL HAL (877-724-5425) or visit www.hollandamerica.com.
About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line's fleet of 14 ships offers nearly 500 cruises to 320 ports in more than 100 countries, territories or dependencies. Two- to 108-day itineraries visit all seven continents, and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. A 15th ship, ms Nieuw Amsterdam, is scheduled to join the fleet in 2010.
Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine - a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes - Explorations Café powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.
Worlds Leading Cruise Lines
The highest-rated premium cruise line in the world, Holland America Line is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line and Costa Cruises. Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets. The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations.