Welcome to Holland America Academy

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You've heard it before: Sell more cruises, earn more commissions. But how do you do that? By enrolling in Holland America's program of advanced travel industry training.

Designed by Dr. Marc Mancini, one of our industry's most respected educators, the program is designed to support travel professionals like you in your quest for continuing knowledge about travel sales, the cruise industry, and Holland America Line.

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Since the program's inception in 2001 we've seen the results. We know the investment is worth it and our graduates echo that belief. We also know that your time is valuable so you deserve a top-notch program, one that delivers results. Our interactive online courses were developed from our popular workbook-based training program. Be assured that the online program has not lost any of the in-depth training previously offered in the workbook. Work your way through all the courses and you will acquire useful and practical tools to help you maximize your sales efforts.

Participating in this training program is easy:

  • To study click on the course
  • When you have completed the course take the exam. If you do not have a HAL Academy user name and password you will need to complete the registration form so you can access the exams.
    • To pass the course exams you must have a pass rate of 75%. All exams consist of true/false and multiple-choice questions relating to the course content. You will receive your score immediately.
    • If you do not receive a score of 75% or better, go back review the course again and retake the exam. (You will not receive the same exam questions.)
  • When you have passed the exam, move on to the next course
  • For maximum benefit, start with the first course and move through the Core Courses in order. When you have completed the Core Courses take the Advanced Strategies Courses.
Benefits

When you have successfully completed all the Core Course exams you'll receive valuable benefits in addition to greater profits for you!

HAL Academy graduates receive:

  • A personalized certificate with your name on it and hand signed.
  • A USD50.00 shipboard credit. The credit is one per HAL Academy graduate and is redeemable any time you sail on a Travel Agent Appreciation fare. A request for the shipboard credit must be made at the time of making the booking. To claim the credit you must tick the appropriate box advising you are a HAL Academy graduate at the time of completing the Travel Agent Appreciation fare application form. The credit cannot be applied after you have submitted the form.
  • Access to a HAL Academy graduates only area of the site where you can access HAL Academy tools such as an email signature tag


Regional graduate benefits also include:

  • U.S. graduates:
    • Up to 15 CLIA credits toward ACC or MCC. CLIA offers a maximum of 15 credits so if you have credits from other training programs you can only apply the number of credits needed to total 15. If you do not have CLIA credits you may apply all 15 credits. To claim credits you must provide a print out of the email advising you that you are a HAL Academy graduate and submit the email with a photocopy of your HAL Academy certificate and your Captain's Log Book to CLIA.
    • 8 continuing education credits for The Travel Institute (U.S. travel professionals). We suggest you supply a print out of the email advising that you are a HAL Academy graduate and/or a photo copy of your certificate to The Travel Institute. You must be a Certified Travel Associate (CTA) or a Certified Travel Counselor (CTC).
  • Canadian graduates:
    • 12 credits for the Canadian Institute of Travel Counsellors (Canadian travel professionals). If you are registered in the CITC program, forward your HAL Academy graduation email to certification@citc.ca. If you are not registered in the CTC program visit the website at www.citc.ca/content/en/train-citccert-ctc-e.asp for details.
    • Up to 15 CLIA credits toward ACC or MCC. CLIA offers a maximum of 15 credits so if you have credits from other training programs you can only apply the number of credits needed to total 15. If you do not have CLIA credits you may apply all 15 credits. To claim credits you must provide a print out of the email advising you that you are a HAL Academy graduate and submit the email with a photocopy of your HAL Academy certificate and your Captain's Log Book to CLIA.
  • Australian & New Zealand graduates: If you are a CLIA Australasia retail member, you can claim five points towards your accreditation. Please submit this email to CLIA Australasia at info@cruising.org.au to claim your points.
  • UK graduates: receive five points towards CLIA UK & Ireland (Cruise Lines International Association) accreditation and Ambassador status. You can register your 5 points with CLIA online at http://www.cruiseexperts.org/clia-agents.aspx.
  • Netherlands and Belgium graduates: receive a €15 voucher towards books and CDs at www.bol.com.