ABOUT US

Overview


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From the Executive Office


Greetings,

For more than 140 years, Holland America Line has been a recognized leader in cruising, taking our guests to exotic destinations around the world. If you are looking for some of the most spacious and comfortable ships at sea, award-winning service, elegant dining, extensive activities and enrichment programs and compelling worldwide itineraries, you've come to the right place. We are committed to our mission: Through excellence, we create once-in-a-lifetime experiences, every time.

Today, Holland America Line's fleet of 13 modern classic ships offers more than 500 sailings a year visiting all seven continents. Cruises include both popular and less-traveled ports in the Caribbean, Alaska, Europe, Mexico, South America, the Panama Canal, Australia, New Zealand and Asia — as well as unique voyages to the Amazon, Antarctica and our extended Grand Voyages.

Holland America Line is proud of its environmental program. The company earned its initial ISO 14001 certification in June 2006. As the internationally recognized standard for environmental management, ISO 14001 encompasses virtually every aspect of our ships' operations. Holland America Line has been recertified to meet that standard again and again — in 2009, 2012 and 2015. Our commitment to it demonstrates our belief that the safeguarding of our guests, crews, ships and the environment in which we live and operate is not only the right thing to do, it is essential to the successful conduct of our business.

As part of our collective social responsibility, the company, employees, and guests have joined together to give back to communities and organizations around the world. Whether it's donating shipboard items to an orphanage, cleaning up a neighborhood park, walking 5K onboard to raise funds for cancer research, or donating money to disaster relief, Holland America Line and our employees share time and resources to make a difference.

Every Holland America Line employee is commitment to provide a truly extraordinary experience for our guests. We look forward to welcoming you aboard.

Orlando Ashford

President

ABOUT US

Mission & Values


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LEARN MORE
Code of Conduct

Our Mission

Through excellence we create once-in-a-lifetime experiences, every time.

Uncompromising Commitment to Safety and Sustainability

  • We have a great responsibility to safeguard the well-being of people and the oceans we sail upon. Ongoing training and adherence to rigorous standards are vital to preserving and protecting our guests, our employees and the environment.

Focus on Performance and Results

  • The foundation of Holland America Line's success always has been and continues to be a focus on performance and results.

Committed to Service Excellence

  • Striving for and achieving excellence in all aspects of company operations is a key ingredient of our culture and our success.

Integrity, Honesty and Ethics

  • Integrity, honesty and ethics guide Holland America Line on all levels, from individual employees to the company as a whole. We not only do things right, we do the right things.

Team Together, Team Apart

  • As a global company, Holland America Line is challenged by the many miles that separate the parts of our team. With employees located throughout the world, we are committed to working together and sharing a common goal and vision.

Embrace Change and Improvement

  • We must change and evolve in order to remain viable and competitive.

Maintain Optimism and Perspective

  • We strive to recognize the valuable contribution of our employees and embrace their diversity as we make every effort to strike a positive and healthy balance between personal life and professional goals.

ABOUT US

Awards & Accolades


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We are proud to share some of the organizations and publications which have honored us with awards and accolades.

#1 Preferred Cruise Line

Portrait of Affluent Travelerssurvey: Yesawich, Pepperdine, Brown & Russell

 

Consistently Among the Highest-rated Cruise Lines

Condé Nast Traveler Readers’ Choice Awards

Travel + Leisure World’s Best Awards

 

Highest-rated Premium Cruise Line

Condé Nast Traveller UK Readers’ Travel Awards

 

International Five Star Diamond Award

The American Academy of Hospitality Sciences

 

High Deluxe Five-Star-Plus Rating

World Ocean & Cruise Liner Society

 

Best Overall Cruise Value (21 consecutive years)

World Ocean & Cruise Liner Society, Ocean & Cruise News

 

Best Private Island - Half Moon Cay (13 years), Best Private Island Cabana - Half Moon Cay, Best Alaska Itineraries, Best Central America Itineraries,

Best Canada/New England Itineraries, Best Shore Excursions,

Best Overall Facilities for Physically Challenged Passengers

2013 Porthole Cruise Magazine Readers' Choice Awards

 

Best Cruise Line Chef:  Master Chef Rudi Sodamin, Best Onboard Art Collection

Porthole Cruise Magazine Editor-in-Chief Award


Best Dining Experience, Master Chef’s Table
2014 Porthole Cruise Magazine Editor-in-Chief Award 

 

 

Best Shore Excursions, 2011

Cruise Critic Editors’ Picks Awards (US)

 

Best Overall, Mid-Sized Ship for ms Noordam; #1 Best for Fitness, Mid-Sized Ship for ms Westerdam; #1 Best Shore Excursions, Mid-Sized Ship for ms Westerdam;  #1 Best Cruise to Alaska for ms Volendam; #1 Best Cruise from the West Coast for ms Westerdam

2013 Cruise Critic Cruiser's Choice Awards (US)

 

#1 Best Alaska Cruises, #1 Best Cruises from West Coast, #1 Best Cabins for ms Amsterdam; #1 Best Embarkation for ms Ryndam (mid-sized ships)

2012 Cruise CriticCruiser's Choice Awards (US)

 

Best Cabins

Cruise Critic Editors’ Picks Awards (UK)

 

#1 Fitness for Volendam; (mid-sized ships)

2012 Cruise Critic Cruiser's Choice Awards (UK)

 

Among the Best Cruise Ship Spas

2013 SpaFinder Readers’ Choice Awards

 

Green Planet Award

Kuoni Switzerland for outstanding environmental standards

 

Gold Medal: Eco-Friendly "Green" Cruise Ship, Best Premium Ship: ms Eurodam

Silver Medal: Dancing with the Stars: At Sea for Entertainment, Taste of De Librije for Restaurant Design, Pinnacle Suite for Suite Design

Travel Weekly, Magellan Awards

 

Responsible Tourism Award, 2008

Virgin Holidays

 

Marine Environmental Business of the Year, 2010, 2014

Port of Seattle

 

Best Cruise Operator, International

Australian Federation of Travel Agents

 

Best Cruise Line

Zoover Holiday Reviews

 

Gold Rear Admiral William M. Benkert Environmental Protection Award, 2012, 2010

US Coast Guard

 

North Star Award for Excellence in Tourism

Govenor of Alaska

 

Most Ethical Companies List 2012, 2013, 2014

Ethic Inside® Certification from Ethisphere Institute

 

World's Leading Green Cruise Line, 2010

World Travel Awards

 

Blue Circle Award, 2010

Port of Vancouver

 

Green Gateway Award - Platinum Level, 2012

Port of Seattle

 

Sustainable Tourism Award, January 2013

Hsmai and National Geographic Traveler

 

Ocean Stewardship and Sustainability Award, 2013

Alaska SeaLife Center

 

Favorite Cruise Experience, 2013

National Tour Association

 

Wave Award for Best Shore Excursion (Ocean-going), 2013

Travel Age West

 

Best Food Cruise Lines, 2012/2013

Prow's Edge

 

Best Cruise Lines for Single Cruisers, 2012/2013

Prow's Edge

 

ABOUT US

Company Profile


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Holland America Line is widely recognized as a leader in the premium segment of the cruise industry. The company’s fleet of 13 ships annually offers more than 500 cruises to 415 ports of call in 98 countries, territories or dependencies. From one-day mini-vacations to once-in-a-lifetime Grand World Voyages of more than 100 days, the line visits all seven continents to call at a variety of exotic, tropical, historical, cultural and adventure-filled destinations. The line currently has a new ship on order from Fincantieri shipyard for delivery in April 2016.

Highlights: 1873 – Present

Celebrating its 140th anniversary in 2013, Holland America Line has carried more than 11 million passengers from Europe to the New World and to vacation destinations across the globe since its founding. Today, it carries more than 800,000 cruise passengers a year.

  • Holland America Line began in 1873 as the Netherlands-America Steamship Company, a shipping and passenger line. It became known as Holland America Line because it was headquartered in Rotterdam, the Netherlands, and provided service to the Americas.
  • The company's first ocean liner was Rotterdam, which sailed its maiden 15-day voyage from Rotterdam to New York City on Oct. 15, 1872.
  • By its 25th anniversary, Holland America Line owned a fleet of six cargo and passenger ships. It also was providing service between Holland and the Dutch East Indies via the newly constructed Suez Canal.
  • The line was a principal carrier of immigrants from Europe to the United States from the 1880s to the 1920s, taking 850,000 passengers to new lives in the New World.
  • In 1895, the company offered its first vacation cruise. Its second leisure cruise — from New York to the Holy Land — was in 1910.
  • In 1971, Holland America Line suspended its trans-Atlantic passenger trade and offered cruise vacations full time.
  • In 1989, Holland America Line Inc. became a wholly owned subsidiary of Carnival Corp., the largest cruise company in the world.


Worldwide Itineraries and One-of-a-Kind Programs

Holland America Line’s fleet of 13 ships visits all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages, Grand World Voyages and popular sailings to the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. Beginning in 2014, Holland America Line has rebranded its popular Alaska CruiseTour program with the new name Land+Sea Journeys to highlight more time in the marquee destinations of Denali National Park and the Yukon. Among the most significant program enhancements is a convenient one-hour flight that brings Fairbanks, Alaska, and Dawson City, Yukon, closer together — replacing up to two days of motorcoach travel and a hotel overnight. The company has also reached an agreement to acquire the McKinley Chalets Hotel in Denali National Park with a goal to further develop the property and deliver the finest destination resort and experience in Alaska.

To date, Holland America Line has invested more than $500 million in its one-of-a-kind programs and enhancements include:

  • Culinary Arts Center presented by Food & Wine magazine: a state-of-the-art onboard show kitchen where celebrated guest chefs and experts provide cooking demonstrations, wine-tastings, a cocktail mixology, hands-on themed cooking classes for both adults and kids, and other entertainment presentations.
  • An Evening at Le Cirque takes place in the Pinnacle Grill one evening on each cruise. The line re-created the legendary eatery’s whimsical ambiance and award-winning dining experience on-board. Menus, wine selections, table decorations and the restaurant setting reflect an authentic Le Cirque dining experience.
  • New alternative, vegetarian-only menu, as well as 30 new vegetarian dishes to the main dining room menu.
  • A new 20-dish Master Chef’s International Dinner in the main dining room showcases signature dishes from around the world.
  • Taste of De Librije aboard ms Rotterdam and ms Eurodam that features the cuisine of Culinary Council member and Michelin Three Star Chef Jonnie Boer. The menu showcases a selection of starters, soups, entrees and desserts from his land-based eatery.
    • New spa and lanai stateroom categories.
    • New stateroom amenities highlighted by the plush Euro-top Mariner’s Dream Bed, refined bathroom appointments, flat-panel TVs, pillow menus, new soft goods and bedding and more.
    • Club HAL® for kids and tweens ages 3-12 with supervised, age-appropriate activities; teens-only activity areas.

As part of its social responsibility initiative, Holland America Line contributes more than $1 million a year in cash, in-kind shipboard events and useable goods to a broad range of charitable organizations nationally and internationally. In addition, the line provides over 2,000 reduced-fare cruises annually to support charitable fundraising events throughout the United States and Canada.

The innovative On Deck for a Cause program is a non-competitive 5k fundraising walk held on each sailing. This program, announced in February 2013, supports cancer organizations in North America, Europe and Australia: Cancer Council Australia, Canadian Cancer Society, Deutsche Krebshilfe (German Cancer Aid), KWF Kankerbestrijding (Dutch Cancer Society), Cancer Research UK and American Cancer Society.

              

               HOLLAND AMERICA LINE’S FIVE-STAR FLEET


Ship Name

Delivery

Passenger Capacity

ms Nieuw Amsterdam

2010

2,106

ms Eurodam

2008

2,104

ms Noordam

2006

1,972

ms Westerdam

2004

1,916

ms Oosterdam

2003

1,916

ms Zuiderdam

2002

1,916

ms Prinsendam

2002

   835

ms Amsterdam

2000

1,380

ms Zaandam

2000

1,432

ms Volendam

1999

1,432

ms Rotterdam

1997

1,404

ms Veendam

1996

1,350

ms Maasdam

1993

1,258

ms Koningsdam

2016

2,648



Holland America Line is headquartered in Seattle, Washington.

 

ABOUT US

Stein Kruse
Chief Executive Officer, Holland America Group


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Stein Kruse is Chief Executive Officer of Holland America Group, a division of Carnival Corporation & plc. Holland America Group includes Princess Cruises, Holland America Line and Seabourn, as well as Holland America-Princess Alaska land operations. Kruse also is chairman of the board of MANCO, a U.K.-based entity that oversees the operations of Carnival Australia, including P&O Cruises Australia.

Holland America Group operates 39 cruise ships, with more than 36,000 employees worldwide delivering 25 million passenger cruise days annually.

Princess Cruises is the third-largest cruise line in the world, carrying approximately 1.4 million guests each year to top destinations around the globe on 18 premium vessels. A new 3,560 passenger Royal-class ship is on order for delivery in spring, 2017.

Holland America Line operates a fleet of 15 premium vessels carrying approximately 850,000 guests on more than 500 cruises annually to all seven continents. A new 2,650-passenger Pinnacle-class ship is under construction and scheduled for delivery April, 2016. A second Pinnacle-class ship is on order and will deliver November, 2018.

Holland America-Princess Land Operations & Customer Service operates hotels, rail services, motor coach transportation, shore services and tour operations in Alaska and the Yukon for guests from Holland America Line and Princess Cruises on land tours.

Seabourn’s three intimate, all-suite luxury vessels carry 458 guests and sail 94 cruises annually to the world’s most desirable destinations. Two new 600-passenger ships are on order with deliveries scheduled for November, 2016 and spring, 2018.

P&O Cruises Australia has three ships sailing from Sydney and Brisbane, Australia, and Auckland, New Zealand, to destinations across the Australasia region.


Kruse joined Holland America Line in Seattle, Wash., in 1999 as senior vice president, Fleet Operations, with overall responsibility for operations and newbuilds. In 2003 he was named president and chief operating officer and became chief executive officer on Dec. 1, 2004. In January 2011 he was appointed chairman of Seabourn when the company’s corporate headquarters transitioned from Miami, Fla., to Seattle. He was appointed CEO of the newly formed Holland America Group on Dec. 1, 2013.

Before joining Holland America Line, Kruse was senior vice president and chief financial officer of North American Operations for global Japanese shipping company "K" Line, where he also oversaw financial activities of seven U.S. subsidiaries and served on the Board of Directors. Prior to that, he was executive vice president and chief operating officer for Radisson Seven Seas Cruises, and president and CEO of Seven Seas Cruise Line.

Kruse currently serves on the boards of the U.S. Coast Guard Foundation; World Trade Center Seattle; Saltchuk Resources, Inc.; and the University of Washington Foster School of Business Dean’s Advisory Board.

A native of Oslo, Norway, he holds a Bachelor of Science degree from Purdue University and is a graduate of Harvard Business School's Advanced Management Program. Kruse, his wife and two children reside in Bellevue, Wash.

ABOUT US

Stein Kruse
Chief Executive Officer, Holland America Group


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Stein Kruse is Chief Executive Officer of Holland America Group, a division of Carnival Corporation & plc. Holland America Group includes Princess Cruises, Holland America Line and Seabourn, as well as Holland America-Princess Alaska land operations. Kruse also is chairman of the board of MANCO, a U.K.-based entity that oversees the operations of Carnival Australia, including P&O Cruises Australia.

Holland America Group operates 39 cruise ships, with more than 36,000 employees worldwide delivering 25 million passenger cruise days annually.

Princess Cruises is the third-largest cruise line in the world, carrying approximately 1.4 million guests each year to top destinations around the globe on 18 premium vessels. A new 3,560 passenger Royal-class ship is on order for delivery in spring, 2017.

Holland America Line operates a fleet of 15 premium vessels carrying approximately 850,000 guests on more than 500 cruises annually to all seven continents. A new 2,650-passenger Pinnacle-class ship is under construction and scheduled for delivery April, 2016. A second Pinnacle-class ship is on order and will deliver November, 2018.

Holland America-Princess Land Operations & Customer Service operates hotels, rail services, motor coach transportation, shore services and tour operations in Alaska and the Yukon for guests from Holland America Line and Princess Cruises on land tours.

Seabourn’s three intimate, all-suite luxury vessels carry 458 guests and sail 94 cruises annually to the world’s most desirable destinations. Two new 600-passenger ships are on order with deliveries scheduled for November, 2016 and spring, 2018.

P&O Cruises Australia has three ships sailing from Sydney and Brisbane, Australia, and Auckland, New Zealand, to destinations across the Australasia region.


Kruse joined Holland America Line in Seattle, Wash., in 1999 as senior vice president, Fleet Operations, with overall responsibility for operations and newbuilds. In 2003 he was named president and chief operating officer and became chief executive officer on Dec. 1, 2004. In January 2011 he was appointed chairman of Seabourn when the company’s corporate headquarters transitioned from Miami, Fla., to Seattle. He was appointed CEO of the newly formed Holland America Group on Dec. 1, 2013.

Before joining Holland America Line, Kruse was senior vice president and chief financial officer of North American Operations for global Japanese shipping company "K" Line, where he also oversaw financial activities of seven U.S. subsidiaries and served on the Board of Directors. Prior to that, he was executive vice president and chief operating officer for Radisson Seven Seas Cruises, and president and CEO of Seven Seas Cruise Line.

Kruse currently serves on the boards of the U.S. Coast Guard Foundation; World Trade Center Seattle; Saltchuk Resources, Inc.; and the University of Washington Foster School of Business Dean’s Advisory Board.

A native of Oslo, Norway, he holds a Bachelor of Science degree from Purdue University and is a graduate of Harvard Business School's Advanced Management Program. Kruse, his wife and two children reside in Bellevue, Wash.

ABOUT US

Orlando Ashford
President,
Holland America Line



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Orlando Ashford serves as president of Holland America Line, leading the award-winning cruise line's brand and business, including its fleet of 15 premium vessels carrying approximately 850,000 guests annually to all seven continents. Ashford will oversee Holland America Line’s sales and marketing, revenue management, deployment and itinerary planning, public relations, hotel operations and strategy.

Prior to joining Holland America Line, Ashford was president of the Talent Business Segment for Mercer, the global consulting leader in talent, health, retirement and investments. Previous to Mercer he served as senior vice president, chief human resources and communications officer of Mercer's parent company, Marsh & McLennan Companies. Ashford also has held several other leadership roles during the course of his career, including group director of human resources for 90 countries in Eurasia and Africa for the Coca-Cola Company and vice president Corporate Center human resources and cultural transformation. Previously he was vice president of global human resources strategy and organizational development for Motorola Inc., where he helped modernize the human resources function for the global tech leader.

Ashford’s recently published book, “Talentism,” addresses the global disconnect between available jobs – more than one-third of employers worldwide cannot fill all available jobs – and the estimated 202 million eligible workers who are unemployed. Ashford examines how technology and human networks can help bridge the skills gap, improve business performance, and lead to the betterment of society at large.

Ashford is on the Board of Directors for global manufacturing company ITT Corp. He was named to the “Directorship 100” of the National Association of Corporate Directors in 2013 and 2014, and is a Purdue University School of Technology Distinguished Alumnus. An active community supporter, he is on the board of directors of the Executive Leadership Council, the preeminent membership organization for the development of global black leaders; and for Streetwise Partners, which brings together low-income individuals and volunteer business professionals to develop workplace skills and employment networks. Ashford holds a Bachelor of Science degree and Master of Science degree in Organizational Leadership and Industrial Technology from Purdue University.

ABOUT US

Board Participation


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Holland America Line recognizes its executives for their contributions of time, talent and resources through their service on nonprofit and community boards.

  • Alaska Raptor Center
  • Alaska Regional Hospital
  • Alaska State Chamber of Commerce
  • Auction of Washington Wines
  • Ballard Maritime Academy Steering Committee
  • Big Brothers Big Sisters
  • Catholic Seafarer’s Center Advisory Board
  • Center for Wooden Boats
  • Families of Early Autism Treatment
  • GSBA – Greater Seattle Business Association
  • Leadership Council for Legal Diversity
  • Pike Place Market Foundation
  • Puget Sound Maritime Historical Society
  • Resource Development Council
  • Seattle Aquarium
  • Seattle Chamber of Commerce
  • Seattle Children's Theatre
  • Seattle Repertory Theatre
  • South Seattle Community College Advisory Board
  • The Steamer Virginia V Foundation
  • University of WA Accounting Development Fund Executive Committee
  • University of WA Foster School of Business Advisory Board
  • University of WA Global Business Advisory Board
  • US Coast Guard Foundation
  • WA State Bar Association's Law Clerk Board
  • Washington State University School of Hospitality Business Management Advisory Board
  • World Affairs Council
  • World Trade Center Seattle
  • YWCA Corporate/Foundation Partnership Committee

ABOUT US

Board Participation


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Holland America Line recognizes its executives for their contributions of time, talent and resources through their service on nonprofit and community boards.

  • Alaska Raptor Center
  • Alaska Regional Hospital
  • Alaska State Chamber of Commerce
  • Auction of Washington Wines
  • Ballard Maritime Academy Steering Committee
  • Big Brothers Big Sisters
  • Catholic Seafarer’s Center Advisory Board
  • Center for Wooden Boats
  • Families of Early Autism Treatment
  • GSBA – Greater Seattle Business Association
  • Leadership Council for Legal Diversity
  • Pike Place Market Foundation
  • Puget Sound Maritime Historical Society
  • Resource Development Council
  • Seattle Aquarium
  • Seattle Chamber of Commerce
  • Seattle Children's Theatre
  • Seattle Repertory Theatre
  • South Seattle Community College Advisory Board
  • The Steamer Virginia V Foundation
  • University of WA Accounting Development Fund Executive Committee
  • University of WA Foster School of Business Advisory Board
  • University of WA Global Business Advisory Board
  • US Coast Guard Foundation
  • WA State Bar Association's Law Clerk Board
  • Washington State University School of Hospitality Business Management Advisory Board
  • World Affairs Council
  • World Trade Center Seattle
  • YWCA Corporate/Foundation Partnership Committee

ABOUT US

Recent Beneficiaries


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Following is a partial list of organizations that have recently received contributions from Holland America Line.

Please note, with the exception of the Reduced-Fare Cruise Policy, contributions are made by invitation only and unsolicited requests are not accepted.

    NATIONAL



  • National Parks Conservation Association


    SEATTLE



  • Academy of Hospitality & Tourism
  • Alliance for Education
  • American Diabetes Association
  • ArtsFund
  • Ballard Maritime Academy
  • Bellevue Philharmonic
  • Big Brothers Big Sisters of King County
  • Boys & Girls Clubs of King County
  • Center for Wooden Boats
  • INTIMAN
  • Lake Washington Council Navy League of the United States
  • Museum of Flight
  • Northwest Women's Law Center
  • Pacific Science Center
  • Pike Place Market Foundation
  • PONCHO
  • Puget Sound Maritime Historical Society
  • Ronald McDonald House
  • Seafair
  • Seattle Aquarium
  • Seattle Chinese Garden Society
  • Seattle International Film Festival
  • Seattle Maritime Festival
  • Seattle Men's Chorus
  • Seattle Repertory Theatre
  • Seattle Symphony
  • Seattle Theatre Group
  • United Way of King County
  • University of Washington Business School
  • Washington State Mentors
  • Women's Funding Alliance


    FORT LAUDERDALE



  • ALS Foundation
  • American Cancer Society
  • Broward Education Foundation
  • Catholic Charities of the Archdiocese of Miami
  • Museum of Art Fort Lauderdale
  • Red Cross of Broward County
  • Seafarers' House
  • Symphony of the Americas Society
  • United Way of Broward County


    TAMPA



  • American Cancer Society
  • American Heart Association
  • Florida Orchestra
  • Moffitt Cancer Center & Research Institute Foundation
  • St. Joseph's Children's Hospital of Tampa
  • Tampa Mayor's Beautification Program


    SAN DIEGO



  • Girl Scouts, San Diego-Imperial Council
  • Las Patronas
  • LEAD San Diego
  • The San Diego Foundation
  • San Diego Grantmakers
  • San Diego Maritime Museum
  • San Diego Opera
  • San Diego Performing Arts League
  • San Diego Symphony
  • San Diego Zoo
  • YMCA San Diego


    ALASKA



  • Alaska Bird Observatory
  • Alaska Native Heritage Center
  • Alaska Natural History Association
  • Alaska Raptor Center
  • Fairbanks Community Food Bank
  • Greater Sitka Arts Council
  • Habitat for Humanity
  • Hospice of the Tanana Valley
  • Juneau Arts & Humanities Council
  • Junior Achievement of Alaska
  • Sealaska Heritage Institute
  • Seward Senior Center
  • Sitka Trail Works
  • SYANA Performing Arts
  • United Way of Anchorage
  • University of Alaska Museum of the North


    VANCOUVER, BRITISH COLUMBIA, CANADA



  • Arts Club Theatre Company
  • BC Lions Society for Children
  • Canuck Place Children's Hospice
  • University of British Columbia Hospital Foundation
  • Vancouver General Hospital
  • Vancouver Symphony Orchestra


    YUKON, CANADA



  • Alsek Music Festival
  • Canadian Cancer Society
  • Dawson City Music Festival
  • Dawson City Ski Association
  • Freedom Trails Therapeutic Riding Association
  • Yukon Arts Centre


    OTHER LOCATIONS



  • United Way of St. Thomas-St. John

ABOUT US

Sharing Resources


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Supporting Our Communities, Sharing Our Resources


Holland America Line's legacy of cruise travel is one of expanding minds and hearts with experiences of the many cultures that enrich our world. Both at home and abroad, we've been touched by people and places in ways that affirm our interconnectedness as a global community. And today, we're both pleased and honored to provide assistance to those in need around the world, as well as to give back to our neighbors.

Building on the extraordinary efforts of individual employees within our Holland America Line family, we've developed programs to reach a variety of organizations with aid, donations and service. From employee fundraising drives to cash and cruise donations to innovative philanthropic programs that each year invite the participation of 700,000 guests, we're working together to make a difference. And it's made our company stronger along the way.

Please read on for highlights of our charitable activities. We're excited about what we've accomplished and look forward to further developing our commitment to our communities-both near and far-in the years
to come.

Stein Kruse

President & Chief Executive Officer


Please take a moment and watch Sharing Our World.

ABOUT US

Reduced-Fare Cruise Policy


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Reduced-Fare Cruise Policy for Nonprofit Fundraising Events


Holland America Line supports nonprofit organizations in a variety of ways, including cash donations, reduced-fare cruises, in-kind shipboard events, fundraising drives that involve our employees and guests, and the promotion of employee volunteer efforts. Through our Online Donation & Sponsorship Requests portal, we are pleased to offer a limited number of cruise certificates for two at a significantly reduced cost to nonprofit organizations in support of their fundraising events. A Holland America Line cruise is a valuable item that offers auction guests or raffle ticket buyers the opportunity to experience a luxurious cruise while supporting your charitable mission.

If approved, your organization will be offered the option to purchase one of the following reduced-fare cruise certificates for a minimum Ocean-view cabin for two guests:

  • Option A: Any Caribbean or Mexico cruise for two of up to 7 days at a reduced rate of $700, no expiration date; some restrictions apply (brochure prices range from $1,099 – $1,569 per person).
  • Option B: Any cruise for two of up to 7 days to Alaska, the Caribbean, Mexico or Canada/New England at a reduced rate of $1,000, no expiration date; some restrictions apply (brochure prices range from $1,099 – $2,199 per person).
  • Option C: Any cruise for two of up to 12 days at a reduced rate of $1,500, no expiration date; some restrictions apply (brochure prices range from $2,349 – $4,399 per person).

Please note, brochure prices vary depending on destination and time of travel.

Holland America Line reserves the right to determine whether the organization will be offered cruise option A, B, or C, if any. Please note, the individuals who purchase the certificate from you via your fundraiser are responsible for all taxes, onboard charges and hotel service charges.

To apply for a reduced-fare cruise certificate, click here. Requesting nonprofits must meet the following minimum qualifications:

  • The organization must be a 501(c)(3) nonprofit organization or non-US equivalent.
  • The organization must support arts and culture, health and human services, environmental or maritime causes.

The following organizations and events are not eligible for a reduced-fare cruise certificate:

  • Schools, colleges, and universities
  • Religious organizations
  • Golf tournaments

Priority is given, but not limited, to organizations serving key port communities from which Holland America Line sails: Seattle, San Diego, Tampa, Fort Lauderdale, and Vancouver, BC.

If your organization meets the above criteria, please visit the Holland America Line Online Donation & Sponsorship Requests portal to submit your request.

To allow time for processing, your request must be made at least 60 days in advance of your event/drawing, and we encourage even earlier submissions. All inquiries will receive a response.

Due to the large number of requests we receive, we regret that we are unable to fulfill all requests. Also, nonprofits must re-apply each year and may not be approved every year, even if they have received a certificate in the past.

Thank you for your interest in Holland America Line. We wish you the very best of luck with your fundraising efforts.

ABOUT US

Disaster Relief


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Disaster Relief at Home and Abroad

Aided by the generous contributions of our employees and guests, Holland America Line has responded to international communities affected by natural disasters. In response to the devastating tsunami of December 2004 and August 2005's Hurricane Katrina, Holland America Line provided an opportunity for our employees and guests to assist the victims of those disasters, and those donations were matched by the company, resulting in contributions of $170,000 to the Indonesian Red Cross and $210,000 to the American Red Cross.

For years, Holland America Line has also been a strong supporter of the heroic work of the U.S. Coast Guard Foundation.

ABOUT US

Employee Giving and Volunteerism


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Our employees provide a vital "helping hand" that enhances our community impact. For many Holland America Line staff, giving and volunteering is a way of life. Employee generosity and initiative continue to create positive change in our headquarters community of Seattle, and we gratefully acknowledge their contributions.

Many of our executives and employees serve on nonprofit boards, contributing their time, expertise and resources to a broad range of charitable causes. In addition, through company-sponsored events managed by an employee-run Community Service Committee, members of the Holland America Line family:

  • prepare and serve dinners to children and their families dealing with life-threatening illnesses (Ronald McDonald House);
  • conduct and participate in blood drives (Puget Sound Blood Center);
  • raise money by forming teams for bowling (Big Brothers Big Sisters) and hiking (American Lung Association);
  • organize and donate to coat and blanket collections for the homeless (Union Gospel Mission);
  • "adopt" families in need by providing holiday gifts and food (New Beginnings); and
  • collect toys for underprivileged children (Toys for Tots), among other endeavors.

Workplace giving by employees plus Holland America Line's corporate match places us among the top 25 companies that give to the United Way of King County.

ABOUT US

On Deck For A Cause


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On Deck for a Cause image

Holland America Line and the Holland America Line Foundation continue to take the fight against cancer to the high seas with On Deck for a Cause, a non-competitive 5k fundraising walk on each sailing. This program, announced in February 2013, supports cancer organizations in North America, Europe and Australia: Cancer Council Australia, Canadian Cancer Society, Deutsche Krebshilfe (German Cancer Aid), KWF Kankerbestrijding (Dutch Cancer Society), Cancer Research UK and American Cancer Society.

“With this program Holland America Line supports the global fight against cancer,” said Richard Meadows, executive vice president, marketing, sales and guest programs for Holland America Line. “Giving back is part of the Holland America Line culture, and it’s gratifying to be able to support these incredible organizations in six countries where the majority of our guests live. This new program will help raise significant funds for cancer research, education, screening and treatment programs.”

Guests of all ages are invited to donate $20 to the Holland America Line Foundation, with a minimum of 75 percent ($15) being distributed to the organizations. The remaining 25% will cover program and administrative expenses. On a day at sea, participants are invited to join in a 5k walk around the ship’s wide teak decks. Guests may walk less or not at all, as they prefer. Participants will also receive an On Deck for a Cause T-shirt and wristband, and a reception follows the walk. Depending on the ship, the distance to reach 5k ranges from nine to 12 laps.

View Fact Sheet

ABOUT US

Giving Back to Our Communities


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The charitable activities of Holland America Line and the Holland America Line Foundation, particularly in our home port communities, are flourishing. Holland America Line contributes hundreds of thousands of dollars each year in cash and in-kind shipboard events to a broad range of charitable organizations internationally, nationally, in our key home ports of Seattle, San Diego, Tampa, Fort Lauderdale, and Vancouver, B.C, and via our six Community Advisory Boards in Canada's Yukon Territory and Alaska. We also provide hundreds of reduced-fare cruises annually to support charitable fundraising events throughout the U.S. and Canada. In 2009, Holland America Line was ranked by the Puget Sound Business Journal as one of the 25 largest corporate philanthropists in the Puget Sound area.











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Sustainability


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Holland America Line's mission guides our business to deliver once-in-a-lifetime experiences for our guests, care for our employees, remain stewards of the environment and operate in partnership with the people and organizations in the communities in which we do business. Like many other companies today, we are adapting to the current economy and will continue to manage our resources carefully while enhancing our product in ways which delight our guests and sustain our business.

View the Sustainability 2013 report
Our third sustainability report provides baseline information for our performance during 2013. The report covers all of Holland America Line's operations, using the Global Reporting Initiative’s (GRI) G3.1 Guidelines as a framework.

View the Sustainability 2010 - 2012 report
Our second sustainability report provides baseline information for our performance during the years 2010 to 2012. The report covers all of Holland America Line's operations, using the Global Reporting Initiative’s (GRI) G3.1 Guidelines as a framework.

View the Sustainability 2009 report
Our first sustainability report provides baseline information for our performance during the years 2007 to 2009. The report covers all of Holland America Line's operations, using the Global Reporting Initiative’s (GRI) G3 Guidelines as a framework.

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Our Marvelous Oceans


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In collaboration with the Marine Conservation Institute — a national and globally focused nonprofit organization based in Washington State dedicated to maintaining healthy, living oceans — Holland America Line will debut an in-stateroom video series onboard all its 15 cruise ships highlighting the importance of ocean conservation.

Titled “Our Marvelous Oceans,” the series was developed to educate Holland America Line guests on important marine conservation issues and feature topics that relate to the oceans around them, including responsible seafood and important ocean conservation issues in key Holland America Line cruising regions, protecting ocean life, destructive fishing practices, climate change, and Holland America Line’s environmental protection efforts.

The video series is an extension of “Our Marvelous Oceans,” a three-year program announced in 2010 that commits to the exclusive use of responsibly-sourced seafood on Holland America Line’s menus, guest and staff education, and support for critical marine conservation biology research.

Ocean Wonder
Partnership
Our Marvelous Oceans - Oceans Wonder icon
(5:15) The importance of the oceans as a resource and how they are under threat.
Our Marvelous Oceans - Partnership icon
(0:56) Introducing the partnership between Holland America Line and the Marine Conservation Institute.
Life Support System
Puget Sound
Our Marvelous Oceans - Earth Life Support System icon
(0:32) Oceans are the life support system of the planet, providing nourishment, the air we breathe and regulating the climate.
Our Marvelous Oceans - Puget Sound icon
(0:56) Puget Sound: a rich and valuable marine resource.
MPAs
Papahanaumokuakea
Our Marvelous Oceans - Marine Protected Areas -- MPAs icon
(0:41) An introduction to Marine Protected Areas (MPAs).
Our Marvelous Oceans - Papahanaumokuakea Marine National Monument icon
(1:00) The Papahanaumokuakea Marine National Monument in Hawaii.
CO2
Mediterranean Sea
(0:53) How oceans are affected by climate change and Holland America Line's efforts to reduce carbon emissions.
Our Marvelous Oceans - The Mediterranean Sea icon
(0:59) The Mediterranean Sea and Mediterranean seafood.
Whales
Coral Reefs
Our Marvelous Oceans - Whales icon
(1:06) Whales found on the West Coast of the United States and Holland America Line's Whale Strike Avoidance program.
Our Marvelous Oceans - Coral Reefs icon
(0:47) Caribbean coral reefs and why snorkelers and divers should not touch them while in the water.
Ocean Areas
Turtles and Trash
Our Marvelous Oceans - Protecting Ocean Areas icon
(0:42) The need for protection of ocean resources.
Our Marvelous Oceans - Turtles and Trash icon
(0:48) How to properly recycle plastic bags as sea turtles fatally mistake them for jellyfish.
Destructive Fishing
Our Marvelous Oceans - Destructive Fishing icon
(0:52) Destructive fishing practices and urgent need to protect our oceans.




ABOUT US

Alliances


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Holland America Line, the highest-rated premium cruise line in the world in the 2002 and 2003 Travel & Leisure magazine "World Best" awards, is a member of the exclusive World's Leading Cruise Lines alliance. This alliance includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line, and Costa Cruises. Sharing a passion to please each guest and a commitment to quality and value, the member lines appeal to a wide range of lifestyles and budgets. The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations.

Learn more about the program at: http://www.worldsleadingcruiselines.com

Holland America Cruises - World's Leading Cruise Lines logo

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Careers Overview


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SHORESIDE

SHIPBOARD

ENTERTAINMENT

MEDICAL

PARTNER JOBS

Every day, thousands of Holland America Line guests hear this warm greeting as they board our ships. This phrase represents the spirit that inspires our entire company, Holland America Line. There may be more than one thousand job titles at Holland America Line, but all of us have the same goal — to be the world's best hosts.

Thank you for your interest in employment with Holland America Line.

Scam Alert

Holland America Line has been made aware of fraudulent entities around the world claiming to represent Holland America Lines’ Human Resources department. We are working with our legal department in an effort to stop these activities. Only the Hiring Partners listed here are authorized to provide recruitment and placement services for Holland America Line:

  • Viking Recruitment Limited
  • United Philippine Lines, Inc. (UPL)
  • PT Sumber Bakat Insani (SBI)
  • Bibby Ship Management (India) Private Limited

ABOUT US

Careers Overview


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SHORESIDE

SHIPBOARD

ENTERTAINMENT

MEDICAL

PARTNER JOBS

Every day, thousands of Holland America Line guests hear this warm greeting as they board our ships. This phrase represents the spirit that inspires our entire company, Holland America Line. There may be more than one thousand job titles at Holland America Line, but all of us have the same goal — to be the world's best hosts.

Thank you for your interest in employment with Holland America Line.

Scam Alert

Holland America Line has been made aware of fraudulent entities around the world claiming to represent Holland America Lines’ Human Resources department. We are working with our legal department in an effort to stop these activities. Only the Hiring Partners listed here are authorized to provide recruitment and placement services for Holland America Line:

  • Viking Recruitment Limited
  • United Philippine Lines, Inc. (UPL)
  • PT Sumber Bakat Insani (SBI)
  • Bibby Ship Management (India) Private Limited

ABOUT US

Musicians: Lincoln Center Stage


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Musicians Welcome On Board to Perform on ms Koningsdam's Lincoln Center Stage


Holland America Line is currently seeking classically trained musicians to perform on board our fleet of luxury ships as part of an exciting new onboard live music venue, Lincoln Center Stage.

Interested in performing nightly on the Lincoln Center Stage? Find information on qualifications, auditions and to how to apply on Lincoln Center Stage Auditions site.

Thank you for your interest in shipboard employment with Holland America Line.