Welcome to our Program of Advanced Travel Industry Training

You're about to begin a study program that, we hope, will clearly impact your life as a travel professional in a very positive and profitable way.

You need a HAL Academy log in to access the exams. If you do not have a HAL Academy log in CLICK HERE TO REGISTER so you can access the exams.

This free Online Training Program is designed to give you useful and practical tools to help you maximize your sales efforts.


Complete Core Courses 101-106 and pass all six exams to become a HAL Academy graduate. As a graduate you will receive many valuable benefits.

Core Course 101: Introduction to our Premium Cruise Experience
Core Course 102: Setting Yourself Apart: A Sales Primer
Core Course 103: Holland America Line: The Premium Cruise Experience
Core Course 104: Your Clients: Identifying Holland America Line Cruise Prospects
Core Course 105: Destinations: More Choices Worldwide
Core Course 106: Support: We Help You Make the Sale

Advanced Strategies courses are designed for travel professionals who have completed the Core Courses.

Course 201: Advanced Strategies: Growing your Business through Groups
Course 202: Advanced Strategies: Writing your Marketing Plan


Note: To view the courses, you will need Flash Player (version 7 or later), screen resolution of at least 1024 x 768 and an Internet connection. Audio is optional.


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